#in-game-advertising
#in-game-advertising

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The Axis and AdInMo partnership enhances programmatic advertising through seamless in-game experiences, expanding audience engagement and maximizing ROI.

Key takeaways from Digiday's 2024 Gaming Advertising Forum

Marketers are diversifying their advertising strategies in gaming, focusing on ROI and audience engagement.

Understanding gamers' preferences and behaviors is crucial for effectively reaching this audience.

Axis Programmatic Platform & AdInMo Announce In-Game Partnership

The Axis and AdInMo partnership enhances programmatic advertising through seamless in-game experiences, expanding audience engagement and maximizing ROI.

moreaudience-engagement

#digital-marketing

In-game ad firm Frameplay teams with others - including competitors - to launch its own exchange

Frameplay's ad exchange aims to simplify access for brands to in-game advertising inventory.

Collaboration with other top firms boosts supply and opportunities for advertisers.

The gaming industry continues to grow, warranting increased advertising investment.

The In-Game Ad Market is Expanding, One SDK At A Time | AdExchanger

Gadsme's new SDK supports non-Unity game engines, expanding in-game ad opportunities across various platforms.

Teaming up to educate the market: A conversation with two in-game advertising CEOs

In-game advertising growth requires collaboration among companies to standardize formats and appeal to advertisers.

Why one of the largest Web3 game publishers sees in-game advertising as a path forward

Pixels has embraced in-game advertising with promising conversion rates, targeting the crypto-savvy audience.

The game aims to attract a wider array of advertisers beyond blockchain-related companies.

The In-Game Scale Barrier; The Web's Right Time, Right Place | AdExchanger

Frameplay forms a coalition with competitors to enhance in-game advertising's scale and effectiveness.

In-game ad firm Frameplay teams with others - including competitors - to launch its own exchange

Frameplay's ad exchange aims to simplify access for brands to in-game advertising inventory.

Collaboration with other top firms boosts supply and opportunities for advertisers.

The gaming industry continues to grow, warranting increased advertising investment.

The In-Game Ad Market is Expanding, One SDK At A Time | AdExchanger

Gadsme's new SDK supports non-Unity game engines, expanding in-game ad opportunities across various platforms.

Teaming up to educate the market: A conversation with two in-game advertising CEOs

In-game advertising growth requires collaboration among companies to standardize formats and appeal to advertisers.

Why one of the largest Web3 game publishers sees in-game advertising as a path forward

Pixels has embraced in-game advertising with promising conversion rates, targeting the crypto-savvy audience.

The game aims to attract a wider array of advertisers beyond blockchain-related companies.

The In-Game Scale Barrier; The Web's Right Time, Right Place | AdExchanger

Frameplay forms a coalition with competitors to enhance in-game advertising's scale and effectiveness.

moredigital-marketing

Millennials are the generation most likely to play online games

Millennials represent 49% of online gamers, highlighting their significant role in the gaming market.

In-game advertising is projected to grow substantially, reaching $8.59 billion in 2024.

AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units

AdInMo focuses on player-centric monetization with customizable non-interruptive in-game ad units.

#gaming-industry

In the gaming industry, immersive integrations are winning the battle for marketing dollars - for now

Gaming is increasingly included in brand marketing budgets through customized brand integrations, moving away from traditional programmatic methods.

The Drum

Gaming has a global audience of over 3 billion and continues to thrive, with players spending approximately 8.5 hours per week on gaming content.

Brands have opportunities in in-game advertising to creatively engage with diverse gaming audiences and utilize new technologies.

In the gaming industry, immersive integrations are winning the battle for marketing dollars - for now

Gaming is increasingly included in brand marketing budgets through customized brand integrations, moving away from traditional programmatic methods.

The Drum

Gaming has a global audience of over 3 billion and continues to thrive, with players spending approximately 8.5 hours per week on gaming content.

Brands have opportunities in in-game advertising to creatively engage with diverse gaming audiences and utilize new technologies.

moregaming-industry

From the publisher that popularised loot boxes comes... in-game ads - didn't we do all this in in the late 2000s?

EA is considering adding advertisements into future video games, focusing on being thoughtful and strategic about it.

Anzu Partners with Kochava Collective to Bring New Levels of Audience Targeting to In-Game Ads

Anzu is a top in-game advertising solution focusing on player-first experiences, supported by advanced ad tracking technology and partnerships with industry standards.

Anzu enables game developers to monetize their titles effectively through non-disruptive ad placements, offering control and reliable revenue streams.

7-Eleven: In-Game Ads Energize 7-Eleven's Slurpee Campaign

7-Eleven utilized mobile campaign with in-play and in-game advertising to drive footfall

New Slurpee Plus Guarana flavor aimed at engaging both loyalists and younger audience

First 3D Gaming Ad-Verification Pilot Delivers 23% Higher Viewability than Display Ads

Anzu provides advanced in-game ad solutions for various platforms prioritizing player experience and advertiser engagement.

Anzu assists game developers in monetization through strategic ad placements and revenue streams.

Bridging the gap between gaming, entertainment, and ad spend

Intrinsic in-game advertising can close the ad spend gap in the gaming industry.

Gaming industry surpasses film and music industries in revenue.

Moat by Oracle Data Cloud and Anzu.io Team Up to Bring Measurement to Mobile and PC In-game Advertising Worldwide

Anzu prioritizes player experience and offers non-disruptive in-game advertising.

Anzu collaborates with Oracle Moat for ad tracking and viewability measurement, enhancing trust in in-game ad campaigns.

New digital audio ad firm Audire launches in 3 regions, offers 150M reach with "cost per full listen" - RAIN News

Audire offers AI technology for audience segmentation and ad personalization.

They provide a 'Cost Per Full Listen' model ensuring ads are fully heard before charging advertisers.

Exploring the Booming Landscape of In-Game Advertising

The gaming market is rapidly growing and offers immense advertising opportunities.

In-game advertising has evolved to be sophisticated, engaging, and effective in reaching a diverse audience.

#adinmo

AdInMo Appoints Contextual Tech Guru as Chief Product & Technology Officer

Richard Brindley appointed as AdInMo's CPTO with experience in ad tech and product development.

AdInMo focuses on using data platform to enhance in-game advertising by collecting contextual signals.

When the hat fits: AdInMo appoints industry veteran John Rankin as Chief Revenue Officer as part of leadership expansion

John Rankin has been appointed as Chief Revenue Officer of AdInMo, a mobile in-game advertising platform.

Rankin will be responsible for driving the commercial strategy, partnerships, and revenue growth across all formats.

AdInMo Appoints Contextual Tech Guru as Chief Product & Technology Officer

Richard Brindley appointed as AdInMo's CPTO with experience in ad tech and product development.

AdInMo focuses on using data platform to enhance in-game advertising by collecting contextual signals.

When the hat fits: AdInMo appoints industry veteran John Rankin as Chief Revenue Officer as part of leadership expansion

John Rankin has been appointed as Chief Revenue Officer of AdInMo, a mobile in-game advertising platform.

Rankin will be responsible for driving the commercial strategy, partnerships, and revenue growth across all formats.

moreadinmo

SCUTI Raises $10 Million To Grow In-Game Ecommerce | AdExchanger

G-commerce is ecommerce for gaming

SCUTI integrates rewards and ads in gaming apps

In-game audio ads are coming to MENA| ScopeTrader

Partnership between Odeeo and Evolution Media Group introduces in-game audio ads to MENA with 2.5bn user reach.

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#in-game-advertising
#in-game-advertising

Even Sony Needed Guidance For Its First In-Game Ad Campaign | AdExchanger

Players rebuke clumsy ad strategies, even in popular games | Mobile Premier League

Even Sony Needed Guidance For Its First In-Game Ad Campaign | AdExchanger

Players rebuke clumsy ad strategies, even in popular games | Mobile Premier League

Key takeaways from Digiday's 2024 Gaming Advertising Forum

Axis Programmatic Platform & AdInMo Announce In-Game Partnership

Key takeaways from Digiday's 2024 Gaming Advertising Forum

Axis Programmatic Platform & AdInMo Announce In-Game Partnership

In-game ad firm Frameplay teams with others - including competitors - to launch its own exchange

The In-Game Ad Market is Expanding, One SDK At A Time | AdExchanger

Teaming up to educate the market: A conversation with two in-game advertising CEOs

Why one of the largest Web3 game publishers sees in-game advertising as a path forward

The In-Game Scale Barrier; The Web's Right Time, Right Place | AdExchanger

In-game ad firm Frameplay teams with others - including competitors - to launch its own exchange

The In-Game Ad Market is Expanding, One SDK At A Time | AdExchanger

Teaming up to educate the market: A conversation with two in-game advertising CEOs

Why one of the largest Web3 game publishers sees in-game advertising as a path forward

The In-Game Scale Barrier; The Web's Right Time, Right Place | AdExchanger

Millennials are the generation most likely to play online games

AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units

In the gaming industry, immersive integrations are winning the battle for marketing dollars - for now

The Drum

In the gaming industry, immersive integrations are winning the battle for marketing dollars - for now

The Drum

From the publisher that popularised loot boxes comes... in-game ads - didn't we do all this in in the late 2000s?

Anzu Partners with Kochava Collective to Bring New Levels of Audience Targeting to In-Game Ads

7-Eleven: In-Game Ads Energize 7-Eleven's Slurpee Campaign

First 3D Gaming Ad-Verification Pilot Delivers 23% Higher Viewability than Display Ads

Bridging the gap between gaming, entertainment, and ad spend

Moat by Oracle Data Cloud and Anzu.io Team Up to Bring Measurement to Mobile and PC In-game Advertising Worldwide

New digital audio ad firm Audire launches in 3 regions, offers 150M reach with "cost per full listen" - RAIN News

Exploring the Booming Landscape of In-Game Advertising

AdInMo Appoints Contextual Tech Guru as Chief Product & Technology Officer

When the hat fits: AdInMo appoints industry veteran John Rankin as Chief Revenue Officer as part of leadership expansion

AdInMo Appoints Contextual Tech Guru as Chief Product & Technology Officer

When the hat fits: AdInMo appoints industry veteran John Rankin as Chief Revenue Officer as part of leadership expansion

SCUTI Raises $10 Million To Grow In-Game Ecommerce | AdExchanger

In-game audio ads are coming to MENA| ScopeTrader

#in-game-advertising#in-game-advertising

Even Sony Needed Guidance For Its First In-Game Ad Campaign | AdExchanger

Players rebuke clumsy ad strategies, even in popular games | Mobile Premier League

Even Sony Needed Guidance For Its First In-Game Ad Campaign | AdExchanger

Players rebuke clumsy ad strategies, even in popular games | Mobile Premier League

Key takeaways from Digiday's 2024 Gaming Advertising Forum

Axis Programmatic Platform & AdInMo Announce In-Game Partnership

Key takeaways from Digiday's 2024 Gaming Advertising Forum

Axis Programmatic Platform & AdInMo Announce In-Game Partnership

In-game ad firm Frameplay teams with others - including competitors - to launch its own exchange

The In-Game Ad Market is Expanding, One SDK At A Time | AdExchanger

Teaming up to educate the market: A conversation with two in-game advertising CEOs

Why one of the largest Web3 game publishers sees in-game advertising as a path forward

The In-Game Scale Barrier; The Web's Right Time, Right Place | AdExchanger

In-game ad firm Frameplay teams with others - including competitors - to launch its own exchange

The In-Game Ad Market is Expanding, One SDK At A Time | AdExchanger

Teaming up to educate the market: A conversation with two in-game advertising CEOs

Why one of the largest Web3 game publishers sees in-game advertising as a path forward

The In-Game Scale Barrier; The Web's Right Time, Right Place | AdExchanger

Millennials are the generation most likely to play online games

AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units

In the gaming industry, immersive integrations are winning the battle for marketing dollars - for now

The Drum

In the gaming industry, immersive integrations are winning the battle for marketing dollars - for now

The Drum

From the publisher that popularised loot boxes comes... in-game ads - didn't we do all this in in the late 2000s?

Anzu Partners with Kochava Collective to Bring New Levels of Audience Targeting to In-Game Ads

7-Eleven: In-Game Ads Energize 7-Eleven's Slurpee Campaign

First 3D Gaming Ad-Verification Pilot Delivers 23% Higher Viewability than Display Ads

Bridging the gap between gaming, entertainment, and ad spend

Moat by Oracle Data Cloud and Anzu.io Team Up to Bring Measurement to Mobile and PC In-game Advertising Worldwide

New digital audio ad firm Audire launches in 3 regions, offers 150M reach with "cost per full listen" - RAIN News

Exploring the Booming Landscape of In-Game Advertising

AdInMo Appoints Contextual Tech Guru as Chief Product & Technology Officer

When the hat fits: AdInMo appoints industry veteran John Rankin as Chief Revenue Officer as part of leadership expansion

AdInMo Appoints Contextual Tech Guru as Chief Product & Technology Officer

When the hat fits: AdInMo appoints industry veteran John Rankin as Chief Revenue Officer as part of leadership expansion

SCUTI Raises $10 Million To Grow In-Game Ecommerce | AdExchanger

In-game audio ads are coming to MENA| ScopeTrader

#in-game-advertising
#in-game-advertising