#in-game-advertising

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#marketing-strategies

In the gaming industry, immersive integrations are winning the battle for marketing dollars - for now

Gaming is increasingly included in brand marketing budgets through customized brand integrations, moving away from traditional programmatic methods.

Key takeaways from Digiday's 2024 Gaming Advertising Forum

Marketers are diversifying their advertising strategies in gaming, focusing on ROI and audience engagement.
Understanding gamers' preferences and behaviors is crucial for effectively reaching this audience.

In the gaming industry, immersive integrations are winning the battle for marketing dollars - for now

Gaming is increasingly included in brand marketing budgets through customized brand integrations, moving away from traditional programmatic methods.

Key takeaways from Digiday's 2024 Gaming Advertising Forum

Marketers are diversifying their advertising strategies in gaming, focusing on ROI and audience engagement.
Understanding gamers' preferences and behaviors is crucial for effectively reaching this audience.
moremarketing-strategies
#digital-marketing

In-game ad firm Frameplay teams with others - including competitors - to launch its own exchange

Frameplay's ad exchange aims to simplify access for brands to in-game advertising inventory.
Collaboration with other top firms boosts supply and opportunities for advertisers.
The gaming industry continues to grow, warranting increased advertising investment.

The In-Game Ad Market is Expanding, One SDK At A Time | AdExchanger

Gadsme's new SDK supports non-Unity game engines, expanding in-game ad opportunities across various platforms.

Teaming up to educate the market: A conversation with two in-game advertising CEOs

In-game advertising growth requires collaboration among companies to standardize formats and appeal to advertisers.

Even Sony Needed Guidance For Its First In-Game Ad Campaign | AdExchanger

Sony's in-game ad campaign achieved unexpected success, increasing brand image by 42% and consideration by 35% among gamers in Saudi Arabia.

Why one of the largest Web3 game publishers sees in-game advertising as a path forward

Pixels has embraced in-game advertising with promising conversion rates, targeting the crypto-savvy audience.
The game aims to attract a wider array of advertisers beyond blockchain-related companies.

The In-Game Scale Barrier; The Web's Right Time, Right Place | AdExchanger

Frameplay forms a coalition with competitors to enhance in-game advertising's scale and effectiveness.

In-game ad firm Frameplay teams with others - including competitors - to launch its own exchange

Frameplay's ad exchange aims to simplify access for brands to in-game advertising inventory.
Collaboration with other top firms boosts supply and opportunities for advertisers.
The gaming industry continues to grow, warranting increased advertising investment.

The In-Game Ad Market is Expanding, One SDK At A Time | AdExchanger

Gadsme's new SDK supports non-Unity game engines, expanding in-game ad opportunities across various platforms.

Teaming up to educate the market: A conversation with two in-game advertising CEOs

In-game advertising growth requires collaboration among companies to standardize formats and appeal to advertisers.

Even Sony Needed Guidance For Its First In-Game Ad Campaign | AdExchanger

Sony's in-game ad campaign achieved unexpected success, increasing brand image by 42% and consideration by 35% among gamers in Saudi Arabia.

Why one of the largest Web3 game publishers sees in-game advertising as a path forward

Pixels has embraced in-game advertising with promising conversion rates, targeting the crypto-savvy audience.
The game aims to attract a wider array of advertisers beyond blockchain-related companies.

The In-Game Scale Barrier; The Web's Right Time, Right Place | AdExchanger

Frameplay forms a coalition with competitors to enhance in-game advertising's scale and effectiveness.
moredigital-marketing

Millennials are the generation most likely to play online games

Millennials represent 49% of online gamers, highlighting their significant role in the gaming market.
In-game advertising is projected to grow substantially, reaching $8.59 billion in 2024.

AdInMo launches InGamePlay SDK 3.0 with Clickable Ad Units

AdInMo focuses on player-centric monetization with customizable non-interruptive in-game ad units.

From the publisher that popularised loot boxes comes... in-game ads - didn't we do all this in in the late 2000s?

EA is considering adding advertisements into future video games, focusing on being thoughtful and strategic about it.

Anzu Partners with Kochava Collective to Bring New Levels of Audience Targeting to In-Game Ads

Anzu is a top in-game advertising solution focusing on player-first experiences, supported by advanced ad tracking technology and partnerships with industry standards.
Anzu enables game developers to monetize their titles effectively through non-disruptive ad placements, offering control and reliable revenue streams.

7-Eleven: In-Game Ads Energize 7-Eleven's Slurpee Campaign

7-Eleven utilized mobile campaign with in-play and in-game advertising to drive footfall
New Slurpee Plus Guarana flavor aimed at engaging both loyalists and younger audience

First 3D Gaming Ad-Verification Pilot Delivers 23% Higher Viewability than Display Ads

Anzu provides advanced in-game ad solutions for various platforms prioritizing player experience and advertiser engagement.
Anzu assists game developers in monetization through strategic ad placements and revenue streams.

Bridging the gap between gaming, entertainment, and ad spend

Intrinsic in-game advertising can close the ad spend gap in the gaming industry.
Gaming industry surpasses film and music industries in revenue.

Moat by Oracle Data Cloud and Anzu.io Team Up to Bring Measurement to Mobile and PC In-game Advertising Worldwide

Anzu prioritizes player experience and offers non-disruptive in-game advertising.
Anzu collaborates with Oracle Moat for ad tracking and viewability measurement, enhancing trust in in-game ad campaigns.

New digital audio ad firm Audire launches in 3 regions, offers 150M reach with "cost per full listen" - RAIN News

Audire offers AI technology for audience segmentation and ad personalization.
They provide a 'Cost Per Full Listen' model ensuring ads are fully heard before charging advertisers.
#gaming-industry

Brands are refining their advertising strategies to engage millions of gamers

The gaming industry has surpassed the music and movie sectors in influence and revenue.
Advertisers are using game-specific ad tools to target different types of gamers and reach them during playtime.

The Drum

Gaming has a global audience of over 3 billion and continues to thrive, with players spending approximately 8.5 hours per week on gaming content.
Brands have opportunities in in-game advertising to creatively engage with diverse gaming audiences and utilize new technologies.

Brands are refining their advertising strategies to engage millions of gamers

The gaming industry has surpassed the music and movie sectors in influence and revenue.
Advertisers are using game-specific ad tools to target different types of gamers and reach them during playtime.

The Drum

Gaming has a global audience of over 3 billion and continues to thrive, with players spending approximately 8.5 hours per week on gaming content.
Brands have opportunities in in-game advertising to creatively engage with diverse gaming audiences and utilize new technologies.
moregaming-industry

Exploring the Booming Landscape of In-Game Advertising

The gaming market is rapidly growing and offers immense advertising opportunities.
In-game advertising has evolved to be sophisticated, engaging, and effective in reaching a diverse audience.
#adinmo

AdInMo Appoints Contextual Tech Guru as Chief Product & Technology Officer

Richard Brindley appointed as AdInMo's CPTO with experience in ad tech and product development.
AdInMo focuses on using data platform to enhance in-game advertising by collecting contextual signals.

When the hat fits: AdInMo appoints industry veteran John Rankin as Chief Revenue Officer as part of leadership expansion

John Rankin has been appointed as Chief Revenue Officer of AdInMo, a mobile in-game advertising platform.
Rankin will be responsible for driving the commercial strategy, partnerships, and revenue growth across all formats.

AdInMo Appoints Contextual Tech Guru as Chief Product & Technology Officer

Richard Brindley appointed as AdInMo's CPTO with experience in ad tech and product development.
AdInMo focuses on using data platform to enhance in-game advertising by collecting contextual signals.

When the hat fits: AdInMo appoints industry veteran John Rankin as Chief Revenue Officer as part of leadership expansion

John Rankin has been appointed as Chief Revenue Officer of AdInMo, a mobile in-game advertising platform.
Rankin will be responsible for driving the commercial strategy, partnerships, and revenue growth across all formats.
moreadinmo

SCUTI Raises $10 Million To Grow In-Game Ecommerce | AdExchanger

G-commerce is ecommerce for gaming
SCUTI integrates rewards and ads in gaming apps
#third-party-cookies

The state of publisher audiences: Building stronger connections between publishers and Gen Z and young millennial audiences

Podcast networks are testing generative AI for ad sales
Executives in the in-game advertising sector believe the cookie collapse could benefit the sector

Why in-game advertising companies see potential benefits in the death of the third-party cookie

In-game advertising companies see the demise of third-party cookies as an opportunity to step out of the ad world's shadow.
The vast amount of user data generated in gaming environments could lead to high-quality ad inventory with first-party identifiers and consent.

The state of publisher audiences: Building stronger connections between publishers and Gen Z and young millennial audiences

Podcast networks are testing generative AI for ad sales
Executives in the in-game advertising sector believe the cookie collapse could benefit the sector

Why in-game advertising companies see potential benefits in the death of the third-party cookie

In-game advertising companies see the demise of third-party cookies as an opportunity to step out of the ad world's shadow.
The vast amount of user data generated in gaming environments could lead to high-quality ad inventory with first-party identifiers and consent.
morethird-party-cookies
#adverty

NumberEight & Adverty Collaborate with McDonald's to Achieve a 58% Uplift in Brand Preference

NumberEight and Adverty partnered to promote McDonald's Pokemon Happy Meals through a VOOH in-game billboard campaign.
The campaign achieved a 58% increase in McDonald's brand preference among gamers.

Adverty Selects PubMatic as Global Preferred PMP Partner, Elevating In-Game Advertising Ecosystem

Adverty selects PubMatic as its global preferred PMP partner
The partnership aims to redefine the landscape of in-game advertising and expand globally

NumberEight & Adverty Collaborate with McDonald's to Achieve a 58% Uplift in Brand Preference

NumberEight and Adverty partnered to promote McDonald's Pokemon Happy Meals through a VOOH in-game billboard campaign.
The campaign achieved a 58% increase in McDonald's brand preference among gamers.

Adverty Selects PubMatic as Global Preferred PMP Partner, Elevating In-Game Advertising Ecosystem

Adverty selects PubMatic as its global preferred PMP partner
The partnership aims to redefine the landscape of in-game advertising and expand globally
moreadverty
#mobile-gaming

In-game audio ads are coming to MENA| ScopeTrader

Partnership between Odeeo and Evolution Media Group introduces in-game audio ads to MENA with 2.5bn user reach.

Why 2024 could be the year mobile gaming inventory goes premium

Mobile gaming inventory is becoming more attractive for in-game advertising.
Q4 2023 was a record-breaking season for mobile gaming advertisers.

In-game audio ads are coming to MENA| ScopeTrader

Partnership between Odeeo and Evolution Media Group introduces in-game audio ads to MENA with 2.5bn user reach.

Why 2024 could be the year mobile gaming inventory goes premium

Mobile gaming inventory is becoming more attractive for in-game advertising.
Q4 2023 was a record-breaking season for mobile gaming advertisers.
moremobile-gaming

Bidstack Team Up with AtPlay in the Nordic Market

Bidstack forms a strategic partnership with AtPlay to act as a reseller for their in-game advertising products in the Nordic market.
AtPlay specializes in gaming advertising and helps brands navigate the fragmented gaming marketplace in the Nordics to deliver effective campaigns.

Gadsme + BRAVE announce groundbreaking partnership

BRAVE and Gadsme have formed a partnership to improve in-game advertising practices.
The partnership aims to deliver non-intrusive ads while preserving the player experience.
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