MarketingfromExchangewire1 day agoOverwolf Launches The Leaderboard Insights PodcastOverwolf Ads launched The Leaderboard Insights Podcast to teach marketers and agencies actionable strategies for authentic advertising within gaming.
Video gamesfromExchangewire1 month agoGaming's Attention Goldmine: Has Ad Tech Finally Unlocked Level One? - ExchangeWire.comThe IAB Tech Lab's new measurement framework aims to boost the relevance of in-game advertising amidst a growing gaming audience.
Marketing techfromExchangewire2 months agoFrameplay & iion Form Strategic Partnership to Create Global In-Game Advertising PowerhouseFrameplay and iion partner to enhance global in-game advertising capabilities, offering brands and publishers unprecedented reach and engagement.
Marketing techfromExchangewire3 months agoadWMG Partners with Gadsme to Unlock Mobile In-Game Advertising for Xbox & PlayStation CampaignsadWMG partners with Gadsme to enhance mobile in-game advertising for Xbox and PlayStation clients.
Marketing techfromThe Drum4 months agoAll to play for: how brands can win big with in-game advertisingIn-game advertising offers significant potential for brands, but many are hindered by misconceptions about the gaming audience and campaign complexities.