#in-game-advertising

#in-game-advertising

We previously worked with Anzu on a campaign for another artist Babyface Ray and saw huge success and interest from players for his music. When we learned that Anzu was able to bring our latest campaign to the most popular sports title on iOS and allow us to hone in on our target audience of World Cup fans, working with them again was a no-brainer. - Peter Kadin, SVP Marketing, EMPIRE

The campaign will feature CoppaFeel!'s standout ad creative, which will be 'digitally injected' by Admix directly into mobile gaming content without disrupting any gameplay. CoppaFeel!'s In-Play campaign will run across multiple gaming genres, targeting women aged 18-24. In the UK, 1 in 7 women will be affected by breast cancer in their lifetime and CoppaFeel!'s research shows that just over half of young women are confident to start checking their boobs.

ByteDance has pledged to tighten controls around its AI video generator, Seedance, after facing legal threats from Disney and growing criticism from other Hollywood studios over alleged copyright violations. The latest iteration of the tool, Seedance 2.0, has seen a surge of hyper-realistic AI-generated clips circulating on social media, some appearing to feature characters from major film franchises.

During my week-long binge, I played games that paused their own tutorials to run ads. I saw endless fake X icons and banners that hid the close button under the iPhone's Dynamic Island. Now, I'm not against ads, but I hate it when they feel like a penalty. I'm a gamer, and from what I've seen, PC and console games integrate ads much better. If mobile devs followed suit, mobile games might finally climb out of the mess they're in.

Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging. At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

Anzu - which counts among its backers WPP, Sony Innovation Fund, NBCUniversal, HTC and Bitkraft - has been on a mission since 2017 to make advertising in games better. Recently, it has been making waves as studios cross a once-dreaded line to create ads in 3D games. As the only licensed in-game ad provider for Xbox, it has made headway on a product that will ease marketer concerns about the viability of in-game advertising.