Frameplay & iion Form Strategic Partnership to Create Global In-Game Advertising Powerhouse
Briefly

Frameplay and iion have formed a strategic partnership to create the most comprehensive game advertising solution globally. This collaboration merges Frameplay's in-game advertising platform with iion's extensive client base in the APAC region, allowing access to over 4,000 gaming titles. The partnership aims to capitalize on the booming gaming sector, providing a unified solution that increases advertising engagement and viewability. This expansion offers new revenue opportunities for publishers and broader market access for advertisers, illustrating a win-win scenario for all stakeholders involved.
This partnership perfectly demonstrates our 'brands win, publishers thrive' philosophy in action, allowing brands access to a dynamic market while benefiting publishers.
The collaboration leverages both companies' strengths, offering unprecedented global scale and seamless access for advertisers across multiple regions, catering to growing in-game ad demand.
Read at Exchangewire
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