Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost | AdExchanger
Zillow, a large real estate listings platform, sought to enhance its media mix by focusing on higher-quality online ad placements and increasing programmatic ads.
FunCorp Secures Ad Quality with AppHarbr by GeoEdge, Cuts Complaints by 25% and Boosts Retention
"AppHarbr empowers us to uphold the standards our users expect proactively, not reactively, while driving greater efficiency across our ad quality control and deeper engagement across our user base." -Sergei Efimov, CRO at FunCorp