#ad-quality

#ad-quality

In the fintech vertical, where growth depends on trust, the decision to monetise through in-app advertising is a bold bet, one that could backfire if a bad ad experience undermines user confidence. But Toss, South Korea's leading fintech super app with over 25 million users, turned that risk into a major revenue win by implementing filters based on user-level relevance and using behavioural signals and first-party data to block disruptive or inappropriate ad categories.

TapNation, the mobile game publisher behind Thief Puzzle and , has partnered with ad quality leader AppHarbr to elevate player experiences and maximise ad performance. With real-time ad quality controls, TapNation prevents disruptive creatives from ever reaching players, eliminating unskippable ads and preserving seamless gameplay. While ads fuel revenue and enable progression through rewarded play, poor ad quality creates friction from intrusive creatives and aggressive templates to app crashes. This leads to complaints, churn, and negative reviews that undermine long-term growth.

If you ask someone in ad tech what makes an ad "quality," chances are they'll fire off a familiar answer: "Viewable." "Human." And just like that - it's case closed. But consider this claim: The above barely scratches the surface. Yes, for years, these two metrics - human and viewable - shaped how advertisers measure, price and evaluate ad placements, treating them as matter-of-fact, not pausing to question them.