"Stronger publisher trust and retention: Cleaner inventory reduces friction and strengthens long-term relationships Consistent user experience: By stopping disruptive or non-compliant creatives before delivery, ProgrammaticX reduces incidents that erode user trust and engagement Greater advertiser confidence: Buyers can lean into inventory quality and brand safety, preventing user complaints, supporting performance, and longer-term investment Improved operational efficiency: Fewer escalations and less manual QA reduce incident-response workload, freeing teams to focus on growth and marketplace health"
"The ad quality technology verifies all creatives against safety and user experience standards and blocks unsafe, low-performing, or policy-violating ads. GeoEdge's real-time protection stops threat actors and disruptive campaigns before they impact the user journey or hijack monetisation. ProgrammaticX's core market is the US, with growth accelerating across Europe and APAC, particularly Japan. Over the last 2-3 months, the partnership has gained momentum: ProgrammaticX processed more than 1B impressions through GeoEdge, including nearly 0.5B impressions in November alone."
The GeoEdge–ProgrammaticX partnership enforces omnichannel ad quality to safeguard publisher inventory and preserve ad revenue. Cleaner inventory reduces friction, strengthens publisher trust and retention, and sustains long-term relationships. Stopping disruptive or non-compliant creatives before delivery ensures a consistent user experience and reduces incidents that erode trust and engagement. Buyers gain greater confidence from higher inventory quality and brand safety, preventing user complaints and supporting performance and long-term investment. The partnership reduces operational workload by minimizing escalations and manual QA. GeoEdge's technology verifies creatives against safety and user experience standards in real time, blocking unsafe, low-performing, or policy-violating ads. The partnership processed over 1 billion impressions recently, including nearly 0.5 billion in November, with core markets in the US and growth in Europe and APAC, particularly Japan.
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