GeoEdge has announced a strategic initiative to improve the Connected TV (CTV) viewer experience by focusing on creative quality control in advertising. While CTV advertising is growing and adapting, the quality of creative remains outdated, primarily relying on manual quality assurance (QA) processes. This leads to disruptive ad experiences that can diminish viewer trust. GeoEdge's new solution, SafeStream, aims to address this by introducing automated creative review technology to ensure that ads meet necessary quality standards reliably and efficiently, helping ad operations teams manage increased demand without compromising quality.
According to industry estimates, CTV ad operations teams collectively spend more than 15,000 hours per month on manual QAâa strain on both resources and timelines.
Viewers have higher expectations than ever for the content they consume and want high-quality ad experiences that match the premium content they're watching.
For years, ad ops teams have thrown people at the problemâbuilding internal teams, outsourcing QA, anything to keep up with creative volume.
SafeStream integrates creative review technology to ensure seamless, compliant ad experiences at scale as streaming players face growing pressure to align ad creative with viewer expectations.
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