#ctv

#ctv

Omnicom Media Group's partnership with Roku enhances access to viewer searches for improved client investment strategies in the CTV space.

Roku's partnership with Spaceback simplifies and reduces costs for advertisers to create dynamic ads for connected TV.

The rise of CTV is transforming how consumers access live sports, impacting traditional cable subscriptions.

NBCUniversal is launching Creative Gateway to automate and streamline the ad delivery process for CTV.

The current creative process for streaming ads is inefficient and relies heavily on manual processes.

Integration of contextual audience data enhances ad targeting capabilities.

Privacy-friendly data allows reduced reliance on personal identifiers.

Paramount leads in utilizing new audience targeting methodologies.

Streaming ad spend projections show social video outpacing CTV growth.

Mitchell Greenway promoted to managing director, APAC, focusing on expanding OpenX's CTV presence in the region.

Buyers require a lot from their CTV partners, including measurement.

Programmatic CTV ad buying brings flexibility and optionality but faces bid duplication challenges.

DSPs can capitalize on direct relationships in TV ad buying by utilizing supply-path optimization initiatives like Direct Access by Viant.

Viant focuses on CTV with its post-cookie identity solution called the 'Viant Household ID,' offering a better way to anchor identity and connect first-party data from advertisers and content owners.

Measurement challenges in the ad industry as linear TV declines and marketers seek alternatives to Nielsen data.

CTV investments are growing and new ad tech companies are offering faster and better measurement solutions than Nielsen.

SSPs are significantly increasing in the streaming media industry.

Digital video, particularly CTV, is gaining ground fast in political advertising, receiving 37% of the political video ad budgets in 2021 compared to 27% in 2020.