Addressing the market's growing demand for unified programmatic solutions, Novicue has launched a future-focused supply-side platform (SSP) that combines CTV and audio advertising capabilities with premium inventory access. Novicue's SSP is a one-stop solution for brands, independent agencies, and publishers looking to harness the potential of CTV and audio advertising. Brands and agencies can partner with the SSP to access a wide pool of brand-safe, verified publishers and target their ads to the right audiences at the right time.
"In a increasingly divided world, there are a few things that can bring people together, and sports is one of them," Gorman says in an interview with The Hollywood Reporter. "Brands want to surround themselves with those moments that people are finding joy in."
On Tuesday, the advertising platform announced the introduction of pause ads into its SSP. This inventory can be bought through the company's direct-to-buyer product, ClearLine, as well as a number of third-party DSPs like MNTN, Kerv.ai and Yahoo DSP. Magnite's pause ads will be available on a programmatic basis across several streaming partners, including DirecTV, Dish Media and Fubo.
The roll-out of advanced S2S integration capabilities is a pivotal step in the ongoing evolution of AdPlayer.Pro's video ad tech, aimed at helping our partners to optimise the overall operational workflow and help them achieve higher fill rates, hence better financial results.
