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fromAdExchanger
1 week agoAI-Driven Ad Tech Acquisitions | AdExchanger
Magnite bought ai to make CTV advertising more accessible to small businesses and smaller budgets. DeepIntent received $637 million from a private equity acquirer that believes healthcare advertising - even as it faces governmental pressure - is ripe for growth. AI-powered virtual product placement startups Rembrand, which was founded by ad tech OG Omar Tawakol, is merging with another startup, Spaceback, which uses AI to convert social media content and videos into CTV ad creative.
Marketing tech
Tech industry
fromExchangewire
2 weeks agoDigest: PubMatic Sues Google over Monopoly; Magnite Acquires streamr.ai; YouTube Breaks Live-Stream Record with NFL Game
PubMatic sues Google for allegedly monopolising ad tech; Magnite acquires streamr.ai to boost CTV SMB advertising; YouTube sets a new live-streaming AMA record with an NFL game.
Marketing tech
fromExchangewire
2 weeks agoRakuten TV Unveils New Report on Transparency & Measurement in CTV & Strengthens its B2B 'Enterprise' Division
Rakuten TV consolidates B2B offerings into Rakuten TV Enterprise and launches CTVision+ to simplify CTV advertising with transparency, scale, and measurability.
Marketing tech
fromExchangewire
3 weeks agoMarkApp Expands Pantheon with AI Agents to Redefine Contextual Advertising Across CTV, Mobile, and Web
Pantheon's AI Agent Stack automates contextual campaign planning, delivery, and optimisation across CTV, mobile, and web to improve engagement and ensure brand safety.
fromExchangewire
3 weeks agoNovicue Launches SSP - Redefining Digital Ads with Intelligent Inventory Management & Result-Driven Solutions
Addressing the market's growing demand for unified programmatic solutions, Novicue has launched a future-focused supply-side platform (SSP) that combines CTV and audio advertising capabilities with premium inventory access. Novicue's SSP is a one-stop solution for brands, independent agencies, and publishers looking to harness the potential of CTV and audio advertising. Brands and agencies can partner with the SSP to access a wide pool of brand-safe, verified publishers and target their ads to the right audiences at the right time.
Marketing tech
fromThe Hollywood Reporter
4 weeks agoWhy Fanatics Is Taking a Swing at the Sports Advertising Business
"In a increasingly divided world, there are a few things that can bring people together, and sports is one of them," Gorman says in an interview with The Hollywood Reporter. "Brands want to surround themselves with those moments that people are finding joy in."
Marketing tech
fromAdExchanger
4 weeks agoMagnite Is Making Pause Ads Available To Buy Programmatically | AdExchanger
On Tuesday, the advertising platform announced the introduction of pause ads into its SSP. This inventory can be bought through the company's direct-to-buyer product, ClearLine, as well as a number of third-party DSPs like MNTN, Kerv.ai and Yahoo DSP. Magnite's pause ads will be available on a programmatic basis across several streaming partners, including DirecTV, Dish Media and Fubo.
Marketing tech
fromExchangewire
2 months agoAdPlayer.Pro SaaS Video Ad Tech Provider Enhances Video Ad Server with High-End S2S Integration Capabilities
The roll-out of advanced S2S integration capabilities is a pivotal step in the ongoing evolution of AdPlayer.Pro's video ad tech, aimed at helping our partners to optimise the overall operational workflow and help them achieve higher fill rates, hence better financial results.
E-Commerce
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