#ctv

#ctv

The advent of CTV and streaming has fundamentally changed how brands approach advertising, shifting from linear TV to targeted digital methods.

Streaming services have surpassed traditional TV viewing, with 41.4% share in July 2023, highlighting a significant industry shift.

Contextual commerce is revolutionizing shopping experiences on CTV and streaming, enhancing interaction between viewers and advertisements.

Digital Envoy launches LocID to address IP address geolocation volatility in digital advertising, enhancing audience targeting and campaign performance with a privacy-focused approach.

Google focuses on CTV's aboveboard model compared to digital advertising, emphasizing the opportunity to start fresh without third-party cookies.

Azerion UK partners with AudienceProject to enhance audience measurement capabilities for CTV and OLV advertising.

Roku and The Trade Desk collaborate to enhance ad campaigns for streaming viewers.

YouTube has become the top streaming service on TVs, but advertisers still see challenges in its perception as traditional TV.

CTV's ad spend surged 16% last year, signaling a major rebound as digital video dominates the advertising landscape.

The future of entertainment is shaped significantly by CTV, gaming, and audio, attracting advertisers with rich engagement opportunities.

Roku launched a self-serve ad platform to connect advertisers with comprehensive streaming inventory, aiming to meet rising demand for CTV advertisement.

Mars Petcare is innovatively leveraging supply-side platforms for CTV advertising to reduce costs and improve ad reach.

Ad tech M&A activity surged this week with significant acquisitions and regulatory developments affecting major players like Apple and Meta.

Brands seek efficient CTV supply paths with fewer tech partners for upfront deals.

The Trade Desk is launching Ventura, a CTV operating system, in 2025 aimed at enhancing advertising experiences and streamlining ad supply chains.

The Trade Desk reported 26% increase in Q2 revenue to $585 million, emphasized UID2 framework, expected $618 million revenue in Q3, and highlighted CTV and Retail Media partnerships.

Local advertising is gaining traction, with a projected increase in budget allocation by brands, agencies, and media buyers.

SSPs are significantly increasing in the streaming media industry.

Marketers prioritize AI's analytics for insights and campaign optimization over generative AI content production.

Advertisers prioritize business outcomes over reach in digital video campaigns.

Digital video ad spend in the US is projected to reach $63 billion in 2024, surpassing linear TV for the first time.

DoubleVerify reported a 17% revenue increase to $156 million and achieved an 83% gross margin and $47 million in adjusted EBITDA for Q2.

Video impressions surpassed display impressions for the first time, indicating the success of the Verify Everywhere strategy.

New partnerships with companies like Philip Morris, Bacardi, and Panera, along with the closure of competing services, position DoubleVerify for revenue impact in early 2025.

Netflix partners with ad-tech firms to boost automated ad buying.