#ctv

#ctv

Streaming services have surpassed traditional TV viewing, with 41.4% share in July 2023, highlighting a significant industry shift.

Video ad spend to rise 16% in 2024 due to CTV's deep penetration and consumer acceptance.

The Trade Desk is launching Ventura, a CTV operating system, in 2025 aimed at enhancing advertising experiences and streamlining ad supply chains.

Mars Petcare is innovatively leveraging supply-side platforms for CTV advertising to reduce costs and improve ad reach.

Ad tech M&A activity surged this week with significant acquisitions and regulatory developments affecting major players like Apple and Meta.

Infillion launches IDVx to enhance scalable interactive video advertising across multiple platforms focusing on brand-specific KPIs.

Brands seek efficient CTV supply paths with fewer tech partners for upfront deals.

Viant acquired IRIS.TV to enhance CTV advertising transparency and improve targeting and performance.

HAWK DSP's integration with smartclip enhances access to premium CTV and audio inventories for programmatic advertising globally.

Digital advertisers want CTV to align with digital practices for better data and targeting capabilities.

Digital Envoy launches LocID to address IP address geolocation volatility in digital advertising, enhancing audience targeting and campaign performance with a privacy-focused approach.

The Trade Desk maintains strong growth and innovation in the ad tech industry, consistently outperforming competitors even in a challenging market environment.

Google focuses on CTV's aboveboard model compared to digital advertising, emphasizing the opportunity to start fresh without third-party cookies.

Roku and The Trade Desk collaborate to enhance ad campaigns for streaming viewers.

Advertisers using Smartstream's platform will benefit from enhanced audience targeting capabilities via PubMatic, accelerating programmatic growth in the DACH region.

The advent of CTV and streaming has fundamentally changed how brands approach advertising, shifting from linear TV to targeted digital methods.

US Senate passes bill to ban TikTok if ByteDance doesn't divest within a year

X ventures into CTV with dedicated TV app

UK ad spend rises by 6.1% in 2023

Local advertising is gaining traction, with a projected increase in budget allocation by brands, agencies, and media buyers.

69% prefer ad-supported streaming TV over paid subscriptions without ads.

Viewers spend 12 mins on average deciding what to watch, with content abundance fueling subscription cycling.

Data-driven shopper marketing is evolving beyond traditional methods into new digital channels, expanding its scope and approach.

The Trade Desk continues to lead in the ad tech industry with UID2 and a focus on CTV and retail media.

U.S. internet advertising hit record $225 billion in 2023, with significant growth in digital ads in the fourth quarter.

Top channels for growth included CTV, retail media, and audio, indicating advertisers' increasing focus on these platforms.

Despite challenges like privacy regulations, advertisers continue to see digital ads as an effective means to reach customers, driving increased spending.

Video advertising experienced notable growth in 2023, particularly through CTV and OTT platforms, with expectations of further expansion in the future.

Nexxen expands UK team with key roles in advertising technology to advance CTV offerings.

Blockgraph has launched OnDemand, a self-service platform allowing marketers to integrate their first-party data with media sellers and publishers.

Magnite reported a robust start to 2024 with Q1 revenue of $149M, attributing growth to CTV and DV+. They expect at least 10% growth in contribution ex-TAC for the full year.

Marketers prioritize AI's analytics for insights and campaign optimization over generative AI content production.

Advertisers prioritize business outcomes over reach in digital video campaigns.

Digital video ad spend in the US is projected to reach $63 billion in 2024, surpassing linear TV for the first time.

The Trade Desk reported 26% increase in Q2 revenue to $585 million, emphasized UID2 framework, expected $618 million revenue in Q3, and highlighted CTV and Retail Media partnerships.

Nvidia may face challenges due to overbuilding GPU capacity without sufficient software revenue.

Ark Invest favors The Trade Desk as a potential investment over Nvidia.

DoubleVerify reported a 17% revenue increase to $156 million and achieved an 83% gross margin and $47 million in adjusted EBITDA for Q2.

Video impressions surpassed display impressions for the first time, indicating the success of the Verify Everywhere strategy.

New partnerships with companies like Philip Morris, Bacardi, and Panera, along with the closure of competing services, position DoubleVerify for revenue impact in early 2025.

Netflix partners with ad-tech firms to boost automated ad buying.

YouTube asserts dominance over traditional TV with billions of viewers and innovative ad options.

The fin-tech valuation landscape has been fluctuating over the years, influenced by factors like data-driven marketing services revenue potential.

CTV plays a significant role at Cannes Lions, focusing on video ad currencies and outcomes-based measurement.

SSPs must differentiate or consolidate to avoid being cut by buyers looking to work with fewer intermediaries.