Inside Google's CTV pitch: A lot of AI and a push to avoid privacy stumbles
Google focuses on CTV's aboveboard model compared to digital advertising, emphasizing the opportunity to start fresh without third-party cookies. [ more ]
Inside Google's CTV pitch: A lot of AI and a push to avoid privacy stumbles
Google focuses on CTV's aboveboard model compared to digital advertising, emphasizing the opportunity to start fresh without third-party cookies. [ more ]
Google On Why New CTV Ad Formats Are Easier Said Than Done | AdExchanger
Ten years ago, YouTube was just a place to watch videos, but it has evolved to stream TV and video in various ways.
Advertisers are becoming more selective in reaching their audiences and are focused on proving performance and achieving outcomes beyond reach and frequency. [ more ]
Google On Why New CTV Ad Formats Are Easier Said Than Done | AdExchanger
Ten years ago, YouTube was just a place to watch videos, but it has evolved to stream TV and video in various ways.
Advertisers are becoming more selective in reaching their audiences and are focused on proving performance and achieving outcomes beyond reach and frequency. [ more ]
Fintech's On-Ramp To Retail Media; Does YouTube Count As CTV, Digital Or Both? | AdExchanger
The fin-tech valuation landscape has been fluctuating over the years, influenced by factors like data-driven marketing services revenue potential. [ more ]
Fintech's On-Ramp To Retail Media; Does YouTube Count As CTV, Digital Or Both? | AdExchanger
The fin-tech valuation landscape has been fluctuating over the years, influenced by factors like data-driven marketing services revenue potential. [ more ]
Magnite reported a robust start to 2024 with Q1 revenue of $149M, attributing growth to CTV and DV+. They expect at least 10% growth in contribution ex-TAC for the full year. [ more ]
Magnite reported a robust start to 2024 with Q1 revenue of $149M, attributing growth to CTV and DV+. They expect at least 10% growth in contribution ex-TAC for the full year. [ more ]
Internet advertising up 7.3%, reaching record high in U.S. | MarTech
U.S. internet advertising hit record $225 billion in 2023, with significant growth in digital ads in the fourth quarter.
Top channels for growth included CTV, retail media, and audio, indicating advertisers' increasing focus on these platforms.
Despite challenges like privacy regulations, advertisers continue to see digital ads as an effective means to reach customers, driving increased spending.
Video advertising experienced notable growth in 2023, particularly through CTV and OTT platforms, with expectations of further expansion in the future. [ more ]
PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape
Advertisers are facing the challenge of navigating a fragmented video landscape with the rise of ad-supported streaming platforms, the creator economy, CTV, and retail media.
PepsiCo Beverages is prioritizing consumer privacy and utilizing in-house data, including a combination of first-party and third-party data, to inform their brand and creative strategies. [ more ]
Internet advertising up 7.3%, reaching record high in U.S. | MarTech
U.S. internet advertising hit record $225 billion in 2023, with significant growth in digital ads in the fourth quarter.
Top channels for growth included CTV, retail media, and audio, indicating advertisers' increasing focus on these platforms.
Despite challenges like privacy regulations, advertisers continue to see digital ads as an effective means to reach customers, driving increased spending.
Video advertising experienced notable growth in 2023, particularly through CTV and OTT platforms, with expectations of further expansion in the future. [ more ]
PepsiCo Beverages on testing and learning its strategy in a fragmented media landscape
Advertisers are facing the challenge of navigating a fragmented video landscape with the rise of ad-supported streaming platforms, the creator economy, CTV, and retail media.
PepsiCo Beverages is prioritizing consumer privacy and utilizing in-house data, including a combination of first-party and third-party data, to inform their brand and creative strategies. [ more ]
The DSP-To-CTV Pipeline; Getting A 360-Degree View | AdExchanger
DSPs can capitalize on direct relationships in TV ad buying by utilizing supply-path optimization initiatives like Direct Access by Viant.
Viant focuses on CTV with its post-cookie identity solution called the 'Viant Household ID,' offering a better way to anchor identity and connect first-party data from advertisers and content owners. [ more ]
The DSP-To-CTV Pipeline; Getting A 360-Degree View | AdExchanger
DSPs can capitalize on direct relationships in TV ad buying by utilizing supply-path optimization initiatives like Direct Access by Viant.
Viant focuses on CTV with its post-cookie identity solution called the 'Viant Household ID,' offering a better way to anchor identity and connect first-party data from advertisers and content owners. [ more ]
Political Buyers Discover CTV; Mars Wrigley Chews On A Digital Ad Strategy | AdExchanger
Digital video, particularly CTV, is gaining ground fast in political advertising, receiving 37% of the political video ad budgets in 2021 compared to 27% in 2020. [ more ]
Smartstream Partners with PubMatic to Expand Programmatic Buying Across its Premium Inventory in the DACH Region
Advertisers using Smartstream's platform will benefit from enhanced audience targeting capabilities via PubMatic, accelerating programmatic growth in the DACH region. [ more ]