#ctv

#ctv

The Trade Desk is developing a smart TV operating system to strengthen its position in the CTV advertising market.

The Trade Desk is launching Ventura, a CTV operating system, in 2025 aimed at enhancing advertising experiences and streamlining ad supply chains.

The Trade Desk continues to lead in the ad tech industry with UID2 and a focus on CTV and retail media.

The Trade Desk reported 26% increase in Q2 revenue to $585 million, emphasized UID2 framework, expected $618 million revenue in Q3, and highlighted CTV and Retail Media partnerships.

Roku and The Trade Desk collaborate to enhance ad campaigns for streaming viewers.

Nvidia may face challenges due to overbuilding GPU capacity without sufficient software revenue.

Ark Invest favors The Trade Desk as a potential investment over Nvidia.

The future of entertainment is shaped significantly by CTV, gaming, and audio, attracting advertisers with rich engagement opportunities.

Streaming services have surpassed traditional TV viewing, with 41.4% share in July 2023, highlighting a significant industry shift.

CTV is experiencing exceptional growth and is expected to reach $41 billion in ad spend by 2027.

Advertisers need more information on the content their ads will appear in to ensure brand safety and suitability.

Quality issues such as low-quality suppliers, fake content, and sensitive environments pose challenges for CTV advertisers.

YouTube ad revenues up 13% YoY, CTV views grew 130%, demonstrating significant potential for advertisers.

FreeWheel is expanding ID compatibility to support advertisers in a cookie-less future on premium video and CTV inventory.

The marketing funnel remains relevant as marketers adapt to rapidly changing consumer behaviors at various stages of the funnel.

Local advertising is gaining traction, with a projected increase in budget allocation by brands, agencies, and media buyers.

69% prefer ad-supported streaming TV over paid subscriptions without ads.

Viewers spend 12 mins on average deciding what to watch, with content abundance fueling subscription cycling.

Data-driven shopper marketing is evolving beyond traditional methods into new digital channels, expanding its scope and approach.

U.S. internet advertising hit record $225 billion in 2023, with significant growth in digital ads in the fourth quarter.

Top channels for growth included CTV, retail media, and audio, indicating advertisers' increasing focus on these platforms.

Despite challenges like privacy regulations, advertisers continue to see digital ads as an effective means to reach customers, driving increased spending.

Video advertising experienced notable growth in 2023, particularly through CTV and OTT platforms, with expectations of further expansion in the future.

Advertisers are facing the challenge of navigating a fragmented video landscape with the rise of ad-supported streaming platforms, the creator economy, CTV, and retail media.

PepsiCo Beverages is prioritizing consumer privacy and utilizing in-house data, including a combination of first-party and third-party data, to inform their brand and creative strategies.

Nexxen expands UK team with key roles in advertising technology to advance CTV offerings.

Blockgraph has launched OnDemand, a self-service platform allowing marketers to integrate their first-party data with media sellers and publishers.

Magnite reported a robust start to 2024 with Q1 revenue of $149M, attributing growth to CTV and DV+. They expect at least 10% growth in contribution ex-TAC for the full year.

Integration of contextual audience data enhances ad targeting capabilities.

Privacy-friendly data allows reduced reliance on personal identifiers.

Paramount leads in utilizing new audience targeting methodologies.

Advertisers using Smartstream's platform will benefit from enhanced audience targeting capabilities via PubMatic, accelerating programmatic growth in the DACH region.

Marketers prioritize AI's analytics for insights and campaign optimization over generative AI content production.

Advertisers prioritize business outcomes over reach in digital video campaigns.

Digital video ad spend in the US is projected to reach $63 billion in 2024, surpassing linear TV for the first time.

Google focuses on CTV's aboveboard model compared to digital advertising, emphasizing the opportunity to start fresh without third-party cookies.

DoubleVerify reported a 17% revenue increase to $156 million and achieved an 83% gross margin and $47 million in adjusted EBITDA for Q2.

Video impressions surpassed display impressions for the first time, indicating the success of the Verify Everywhere strategy.

New partnerships with companies like Philip Morris, Bacardi, and Panera, along with the closure of competing services, position DoubleVerify for revenue impact in early 2025.

Netflix partners with ad-tech firms to boost automated ad buying.

YouTube asserts dominance over traditional TV with billions of viewers and innovative ad options.

The fin-tech valuation landscape has been fluctuating over the years, influenced by factors like data-driven marketing services revenue potential.

Digital advertisers want CTV to align with digital practices for better data and targeting capabilities.

DSPs can capitalize on direct relationships in TV ad buying by utilizing supply-path optimization initiatives like Direct Access by Viant.

Viant focuses on CTV with its post-cookie identity solution called the 'Viant Household ID,' offering a better way to anchor identity and connect first-party data from advertisers and content owners.

CTV plays a significant role at Cannes Lions, focusing on video ad currencies and outcomes-based measurement.

SSPs must differentiate or consolidate to avoid being cut by buyers looking to work with fewer intermediaries.

Investors are showing renewed interest in ad tech early-stage investments.

Speculation is focused on AI and CTV sectors for potential mergers and acquisitions in late 2024.

Startups compete for TV ad dollars in the middle of DOOH and CTV.

CTV, DOOH, and mobile ads influence nearly one-third of retail shoppers in the UK.

Omnichannel campaigns combining mobile ads, CTV ads, and DOOH ads can affect over 28% of consumers in the retail sector.

Personalized ads, particularly those showing nearby stores, have a significant impact on purchase decisions.

Mobile retargeting is crucial for the success of CTV ad campaigns.

CTV-to-mobile retargeting has become more challenging due to Apple's AppTrackingTransparency framework.

Strategus is partnering with Intent IQ and PubMatic to retarget iOS device owners after seeing an ad on a smart TV.

Digital advertising continues to dominate global ad spend.

CTV is outpacing linear TV in terms of growth.