"Digital video solidifies dominance, pulling ahead of linear TV. CTV's resurgence is part of a broader increase in digital video advertising, continuing to grow faster than total media overall."
"Over two-thirds (68%) of advertisers said CTV is essential for their media plans, making it the top choice for advertising investments, surpassing both social video and online video."
CTV advertising spend rose by 16% in 2024, reflecting a significant recovery as it positions itself as a leader in the digital video advertising market. Expected to grow by 13% in 2025, CTV ad spending is projected to reach $26.6 billion, outstripping online video. This growth is largely driven by enhanced programmatic and self-service tools on streaming platforms, making advertising easier for brands. As a result, over 68% of advertisers consider CTV essential to their media strategies, indicating its pivotal role in the shifting landscape of advertising and media consumption.
Read at MarTech
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