#digital-video

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#streaming-ads

A postmortem on this year's TV and streaming upfront ad market with UM Worldwide's Marcy Greenberger

This year's upfront cycle represented a significant reset in streaming ad pricing, benefitting advertisers.
Sellers are increasingly focused on total spending commitments over individual pricing due to increased inventory.

Future of TV Briefing: 8 charts that sum up the state of streaming advertising

Streaming has reached a tipping point with 96% of U.S. households now engaged, shifting the ad landscape significantly.

A postmortem on this year's TV and streaming upfront ad market with UM Worldwide's Marcy Greenberger

This year's upfront cycle represented a significant reset in streaming ad pricing, benefitting advertisers.
Sellers are increasingly focused on total spending commitments over individual pricing due to increased inventory.

Future of TV Briefing: 8 charts that sum up the state of streaming advertising

Streaming has reached a tipping point with 96% of U.S. households now engaged, shifting the ad landscape significantly.
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#ctv

Data analysis and market research top list of AI use cases | MarTech

Marketers prioritize AI's analytics for insights and campaign optimization over generative AI content production.

5 charts that demonstrate YouTube's reach: Ad spend, users, and Gen Z

YouTube ad revenues up 13% YoY, CTV views grew 130%, demonstrating significant potential for advertisers.

3 reasons why digital video and CTV are booming in 2024 | MarTech

Video ad spend to rise 16% in 2024 due to CTV's deep penetration and consumer acceptance.

Video ad spend expected to rise 16%, surpassing linear TV this year | MarTech

Digital video ad spend in the US is projected to reach $63 billion in 2024, surpassing linear TV for the first time.

IAB: Digital video advertising KPIs shift, with business outcomes on top

Advertisers prioritize business outcomes over reach in digital video campaigns.

Data analysis and market research top list of AI use cases | MarTech

Marketers prioritize AI's analytics for insights and campaign optimization over generative AI content production.

5 charts that demonstrate YouTube's reach: Ad spend, users, and Gen Z

YouTube ad revenues up 13% YoY, CTV views grew 130%, demonstrating significant potential for advertisers.

3 reasons why digital video and CTV are booming in 2024 | MarTech

Video ad spend to rise 16% in 2024 due to CTV's deep penetration and consumer acceptance.

Video ad spend expected to rise 16%, surpassing linear TV this year | MarTech

Digital video ad spend in the US is projected to reach $63 billion in 2024, surpassing linear TV for the first time.

IAB: Digital video advertising KPIs shift, with business outcomes on top

Advertisers prioritize business outcomes over reach in digital video campaigns.
morectv

Future of TV Briefing: The 2024 glossary

Understanding the evolving terminology in TV, streaming, and digital video industry is crucial for industry professionals to have effective conversations.

How TV Is About to Change, According to 5 Industry Execs

ADWEEK partnered with IAB to discuss key insights from NewFronts week.
The ongoing shift towards digital video and streaming from linear channels is a significant trend highlighted at the event.
Challenges in standardization, interoperability, and consumer behavior continue to impact digital marketing strategies.

US adults are spending more time with digital video and less time with traditional tv

US adults will spend 55 minutes more per day with digital video than with traditional TV in 2024.
TV's decline in time spent will be more moderate than previously expected, while digital video usage continues to rise.
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