#digital-video

#digital-video

2024 was a significant year for corporate restructuring in the TV and streaming industries.

Understanding the evolving terminology in TV, streaming, and digital video industry is crucial for industry professionals to have effective conversations.

Streaming has reached a tipping point with 96% of U.S. households now engaged, shifting the ad landscape significantly.

This year's upfront cycle represented a significant reset in streaming ad pricing, benefitting advertisers.

Sellers are increasingly focused on total spending commitments over individual pricing due to increased inventory.

YouTube ad revenues up 13% YoY, CTV views grew 130%, demonstrating significant potential for advertisers.

Marketers prioritize AI's analytics for insights and campaign optimization over generative AI content production.

Advertisers prioritize business outcomes over reach in digital video campaigns.

Video ad spend to rise 16% in 2024 due to CTV's deep penetration and consumer acceptance.

Digital video ad spend in the US is projected to reach $63 billion in 2024, surpassing linear TV for the first time.