Understanding the evolving terminology in TV, streaming, and digital video industry is crucial for industry professionals to have effective conversations.
How TV Is About to Change, According to 5 Industry Execs
ADWEEK partnered with IAB to discuss key insights from NewFronts week.
The ongoing shift towards digital video and streaming from linear channels is a significant trend highlighted at the event.
Challenges in standardization, interoperability, and consumer behavior continue to impact digital marketing strategies.
US adults are spending more time with digital video and less time with traditional tv
US adults will spend 55 minutes more per day with digital video than with traditional TV in 2024.
TV's decline in time spent will be more moderate than previously expected, while digital video usage continues to rise.