#digital-video

[ follow ]
#advertising #programmatic-advertising #snapchat #adtech #financial-results #revenue-strategy
Marketing tech
fromThe Drum
2 weeks ago

Rocket Fuel named as Snapchat partner

Rocket Fuel added Snapchat as a certified demand partner, expanding video ad inventory and measurement while reporting a Q2 revenue decline and a quarterly loss.
Media industry
fromThe Kyiv Independent
3 months ago

Kyiv Independent wins Online Journalism Award for Innovation in Revenue Strategy

Kyiv Independent won the Online Journalism Award for Innovation in Revenue Strategy by achieving reader revenue dominance and diversified income during wartime.
Marketing tech
fromThe Drum
8 months ago

Why the IAB says CTV is coming for performance budgets

Digital video is taking precedence over traditional media, redefining advertising strategies during NewFronts.
Marketing tech
fromExchangewire
8 months ago

Digest: ChatGPT Adds Shopping Features; E-Commerce Platforms Feel the Pressure as Tariffs Reshape US Trade Landscape

ChatGPT expands with shopping features and forms a partnership with Singapore Airlines for generative AI solutions.
Media industry
fromMarTech
8 months ago

CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market | MarTech

CTV's ad spend surged 16% last year, signaling a major rebound as digital video dominates the advertising landscape.
[ Load more ]