""OpenAI has rolled out a series of online shopping enhancements to ChatGPT, integrating features like personalised product recommendations, images, user reviews, and direct purchase links.""
""2024 was a pivotal year for digital video advertising. With high-quality content shifting to streaming, advancements in ad tech, and an influx of new inventory, the industry saw accelerated growth.""
OpenAI enhances ChatGPT with new shopping features, offering personalized recommendations and direct purchase links. Additionally, a partnership with Singapore Airlines aims to improve AI-driven customer experiences. Meanwhile, the IAB forecasts digital video to account for nearly 60% of all TV ad spending by 2025, with significant growth expected in the coming years. The shift to digital video reflects advances in technology and increases in consumer demand, marking a turning point in advertising practices.
Read at Exchangewire
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