Google's Display and Video 360 tools are pivotal in connecting brands with a massive audience, as evidenced by their new CTV offerings that reach 98% of households. Recent partnerships with platforms like Netflix enable targeted marketing across regions. The collaboration with major media players like NBCUniversal and Disney has led to a 50% growth in live inventory year-on-year. Integrating AI into ad buying enhances personalized suggestions, ensuring advertisements are tailored to specific business needs and maximizes ROI by targeting consumer shopping behaviors across diverse sectors.
And with YouTube now leading streaming watch time, by a significant margin, Google's CTV promotions are reaching more users than ever. Indeed, Google says that its Display and Video 360 offerings now reach 98% of CTV households.
Thanks to key partnerships with providers like NBCUniversal and Disney, who awarded us their Live Certification badge, our live inventory grew 50% year-over-year in Q1 2025.
This diverse ecosystem - including Intuit, Regal Cinemas, Kinective Media by United Airlines and more - accurately reflects the varied places consumers actually shop. Our offering gives brands powerful audience segments to boost ROI and end-to-end sales insights, combining brand and shopper marketing in one campaign to reach customers at any point.
Building on our existing AI tools like , we're weaving Google AI into the core of buying ads in Display & Video 360. This will help you with everything from finding the right ad deals to getting smarter insights, going far beyond just making things automatic to deliver results that are specifically tailored to your business goals.
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