Kargo has introduced three new CTV advertising units specifically for the APAC market, focusing on improving creative flexibility and campaign measurement for advertisers. Their approach utilizes Creative Science, merging innovative design with advanced technology to help brands connect effectively with audiences in a fragmented media landscape. The challenges of audience targeting, low-quality creative, and poor measurement are addressed through Kargo's solutions, which include unique ad formats like Tile and Flipbook aimed at optimizing brand storytelling and engagement in premium streaming contexts.
Kargo's new CTV advertising units offer enhanced creative flexibility and measurable outcomes for advertisers facing challenges in audience fragmentation and low-quality creative.
Using Creative Science, Kargo provides APAC advertisers the tools necessary for effective audience reach, while navigating the complexities of the emerging CTV market.
Through unique designs like Tile and Flipbook, Kargo enhances CTV ad performance, ensuring brands can successfully translate their messaging across premium streaming platforms.
Kargo's approach tackles the common pitfalls advertisers face on CTV, promoting high impact design and effective measurement solutions.
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