#apac

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Exchangewire
4 days ago
Marketing

Big Tech Regulation Tightens in APAC; Social Video Spend Growing; Reddit Rolls Out New Public Data Policy

Big Tech regulation tightening in APAC. Social video ad spend increasing in the US. Reddit balancing content licensing & user privacy. [ more ]
The Drum
2 months ago
Marketing

Elevate your brand with data-driven digital OOH advertising in APAC

DOOH market in APAC is rapidly growing, reaching $17.14bn in 2023 with expectations to exceed $30bn by 2028.
Programmatic DOOH allows brands to target, engage, and measure campaigns more effectively based on data-driven strategies. [ more ]
Exchangewire
3 months ago
Marketing

From Clicks to Cart: The Rise of Social Commerce in APAC

Social commerce is experiencing rapid growth in the APAC region, driven by the region's digitalization and integration of e-commerce into social platforms.
APAC consumers heavily rely on mobile shopping and are influenced by social media influencers when making purchasing decisions. [ more ]
Exchangewire
3 months ago
Marketing

Integral Ad Science (IAS) Accelerates APAC Expansion with Multiple Market Launches & Senior Appointments

IAS is expanding its business in APAC markets including Hong Kong, Taiwan, Thailand, and Vietnam.
The company has made senior leadership appointments in each market to drive growth and tailor solutions to local needs. [ more ]
Exchangewire
1 month ago
Marketing tech

OpenX Promotes Mitchell Greenway to Managing Director, APAC

Mitchell Greenway promoted to managing director, APAC, focusing on expanding OpenX's CTV presence in the region. [ more ]
TechRepublic
2 months ago
Information security

Sophos: Cyber Security Professional Burnout Is Widespread, Creating Risk for APAC Organisations

Cybersecurity professionals in APAC are experiencing burnout at high rates due to factors like alert fatigue and lack of resources.
Organizational acknowledgment of burnout impacting productivity, employee retention, and potential future support from AI. [ more ]
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