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fromFortune
1 week ago

Patient private capital is needed to help Asia plug its healthcare gaps | Fortune

Asia's healthcare challenges include aging populations, rising disease, and strained infrastructure, but the crisis is better understood at the kitchen table, where families decide what conditions to treat, and what to ignore, according to their savings. While the APAC region makes up 60% of the world's population, the region accounts for a mere 22% of global healthcare spending. According to the World Health Organization, most developing Asian countries spend just 2-3% of GDP on health, and in many cases public
Public health
Marketing tech
fromExchangewire
2 weeks ago

Teads Partners with Google TV to Expand CTV HomeScreen Availability Globally

Teads partnered with Google TV to expand premium CTV HomeScreen Masthead inventory, unlocking high-attention placements and amplified reach across global and APAC markets.
Marketing
fromThe Drum
2 weeks ago

E-commerce, digital and content marketing skills the most in-demand for APAC recruiters

Specialized digital, eCommerce, analytics, CRM and performance marketing skills drive high demand across APAC despite continued hiring difficulties in 2023.
Business
fromThe Drum
3 weeks ago

The dos and don'ts of the M&A rulebook for agencies

M&A activity favors agencies that grew during COVID-19, with buyers seeking scalable, digitally capable firms and increased interest in APAC independents.
Marketing
fromThe Drum
1 month ago

Marketers need to deliver personalization at scale, says Adobe India

Marketers must deliver consistent, scalable personalisation that treats consumers as multidimensional individuals, offering frequent, relevant real-time experiences to earn advocacy.
fromThe Drum
1 month ago

Data sophistication is rising in Asia, says newly appointed Lotame APAC MD Alex Sibois

"What we saw was that a few years back we were heavily educating the market and the brands to understand what data means. Today the education process is still ongoing but people have now all heard of or are working with a DMP. They are all aware of the importance of that strategy and investment," he says, "In terms of next year, we'll continue growing our existing base of clients because once you integrate a DMP platform in a client-side business,
Marketing tech
fromExchangewire
3 months ago

BRAVE Expands Server Infrastructurein APAC to Support Global Growth & Performance at Scale

BRAVE, the radically human supply-side platform (SSP), today (23rd October, 2025) announced the expansion of its global infrastructure with new server deployments in the Asia-Pacific (APAC) region. The move is part of BRAVE's ongoing investment in building a faster, more resilient, and localised programmatic foundation for its growing network of publishers and demand partners. In collaboration with global infrastructure-as-a-service company servers.com, BRAVE is nowexpanding its data centres in Singapore
Marketing tech
Marketing tech
fromExchangewire
4 months ago

Kargo's High-Impact Ad Formats Now Available in APAC on Amazon Ads - ExchangeWire.com

Kargo's high-impact ad formats are now available programmatically on Amazon DSP across APAC, combining premium inventory with Amazon audience signals to boost performance.
Artificial intelligence
fromNew Relic
4 months ago

New Relic Recognized as Leader in 2025 IDC MarketScape for Asia/Pacific AIOps Software

New Relic named an IDC MarketScape Leader for Asia/Pacific AIOps 2025, offering proactive, integrated AIOps that reduces alert noise and speeds incident resolution.
fromSouth China Morning Post
5 months ago

Data and AI's Decade in APAC: How Ekimetrics Sustainably Scaled Mainstream AI Adoption in APAC's Digital Economy

The last decade has seen the emergence of APAC as the world's proving ground for new technology, driven by a culturally diverse, mobile-first population whose behavior is paving the road for the future of its digital economy. This year, APAC's Data & AI market is expected to reach $90 billion, with nearly 80% of enterprises implementing AI solutions into digital strategies. The momentum of its fast-growing digital market attracted numerous firms seeking to play their role in driving innovation in the region.
Artificial intelligence
#advertising
fromExchangewire
7 months ago
Marketing tech

Kargo Introduces New CTV Ad Units, Helping Brands Win With Creative Science

Kargo launched innovative CTV ad units for APAC, enhancing creative flexibility and measurable outcomes for advertisers.
fromThe Drum
9 months ago
Marketing tech

Are these adland's emerging centers of excellence in Asia-Pacific?

APAC is emerging as a pivotal region in the advertising industry, driven by innovation and the shifting dynamics of creative hubs.
Marketing tech
fromThe Drum
8 months ago

10 trends from The Drum Awards for Marketing APAC winners

Marketing campaigns are evolving to encourage actionable behavior rather than mere attention.
Local cultural insights are becoming essential in creating relevant marketing strategies.
Experiential marketing is being employed strategically to enhance emotional connections.
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