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Marketing tech
fromExchangewire
2 weeks ago

Kargo's High-Impact Ad Formats Now Available in APAC on Amazon Ads - ExchangeWire.com

Kargo's high-impact ad formats are now available programmatically on Amazon DSP across APAC, combining premium inventory with Amazon audience signals to boost performance.
Artificial intelligence
fromNew Relic
3 weeks ago

New Relic Recognized as Leader in 2025 IDC MarketScape for Asia/Pacific AIOps Software

New Relic named an IDC MarketScape Leader for Asia/Pacific AIOps 2025, offering proactive, integrated AIOps that reduces alert noise and speeds incident resolution.
fromSouth China Morning Post
1 month ago

Data and AI's Decade in APAC: How Ekimetrics Sustainably Scaled Mainstream AI Adoption in APAC's Digital Economy

The last decade has seen the emergence of APAC as the world's proving ground for new technology, driven by a culturally diverse, mobile-first population whose behavior is paving the road for the future of its digital economy. This year, APAC's Data & AI market is expected to reach $90 billion, with nearly 80% of enterprises implementing AI solutions into digital strategies. The momentum of its fast-growing digital market attracted numerous firms seeking to play their role in driving innovation in the region.
Artificial intelligence
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Marketing tech
fromThe Drum
4 months ago

10 trends from The Drum Awards for Marketing APAC winners

Marketing campaigns are evolving to encourage actionable behavior rather than mere attention.
Local cultural insights are becoming essential in creating relevant marketing strategies.
Experiential marketing is being employed strategically to enhance emotional connections.
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