#apac
#apac
[ follow ]
fromSouth China Morning Post
1 week agoData and AI's Decade in APAC: How Ekimetrics Sustainably Scaled Mainstream AI Adoption in APAC's Digital Economy
The last decade has seen the emergence of APAC as the world's proving ground for new technology, driven by a culturally diverse, mobile-first population whose behavior is paving the road for the future of its digital economy. This year, APAC's Data & AI market is expected to reach $90 billion, with nearly 80% of enterprises implementing AI solutions into digital strategies. The momentum of its fast-growing digital market attracted numerous firms seeking to play their role in driving innovation in the region.
Artificial intelligence
Marketing tech
fromThe Drum
4 months ago10 trends from The Drum Awards for Marketing APAC winners
Marketing campaigns are evolving to encourage actionable behavior rather than mere attention.
Local cultural insights are becoming essential in creating relevant marketing strategies.
Experiential marketing is being employed strategically to enhance emotional connections.
[ Load more ]