"Kargo, a leader in cross-channel high-impact creative innovation, has announced its unique, eye-catching ad formats are now available on Amazon DSP across the entire APAC region. By combining Kargo's unique, high-impact creative formats and its industry-certified premium inventory with Amazon DSP browsing, shopping, and streaming signals, brands in NZ, Australia, SEA, and India will now be able to provide consumers with relevant, eye-catching custom creative formats."
"Through Amazon DSP, we're bringing Kargo's standout creative formats together with premium inventory and Amazon's invaluable audience insights, helping brands connect with audiences like never before," says Rob Leach, GM, Kargo APAC. "This integration allows advertisers to target and engage their audiences more effectively, driving greater attention and impact across campaigns. At Kargo, we're committed to delivering innovative, high-quality ad experiences that elevate digital marketing."
Kargo's high-impact, eye-catching ad formats are now activatable programmatically on Amazon DSP across APAC, covering New Zealand, Australia, Southeast Asia, and India. The offering combines Kargo's creative formats and industry-certified premium inventory with Amazon DSP browsing, shopping, and streaming signals to deliver more relevant custom creative to consumers. Approved formats include display, online video, and CTV, all designed for made-for-advertising-free environments across screens. Early campaign results show a 2x lift in new-to-brand conversions and a significant increase in click-through rate versus standard display assets. The integration aims to deepen audience resonance and improve brand metrics.
Read at Exchangewire
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