#amazon-dsp

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London Business News | Londonlovesbusiness.com
1 month ago
Marketing

Avoiding common mistakes: Pitfalls to watch out for when using Amazon DSP - London Business News | Londonlovesbusiness.com

Establish clear campaign objectives for Amazon DSP campaigns to avoid aimless spending and ineffective messaging. [ more ]
AdExchanger
3 months ago
Online marketing

Can't Everyone Love The Amazon DSP Already?; A Big Year For US Ad Spend | AdExchanger

Amazon's third-party DSP is lagging behind other major players like Google and The Trade Desk.
US ad spend is expected to grow 5.6% in 2024, with digital-native marketers leading the charge in advertising intensity. [ more ]
Exchangewire
4 months ago
Marketing

Adelaide Leads Groundbreaking Attention Measurement Study in Amazon Ads DSP

High-attention placements positively impact business outcomes.
Adelaide's tagless attention measurement solution deployed across Amazon DSP inventory is effective. [ more ]
AdExchanger
4 months ago
Marketing tech

Haleon Says Attention Is A Good Measure Of Media Quality, But It's Too Soon To Make It A Buying Standard | AdExchanger

Consumer health care company Haleon is using attention metrics to measure the quality of inventory bought through Amazon DSP.
Attention is proving to be a better measure of quality than proxies like viewability and leads to better campaign performance. [ more ]
AdExchanger
5 months ago
Privacy technologies

Triton Digital, Amazon Publisher Services Team Up On Interactive Audio Ads | AdExchanger

Advertisers can now buy interactive audio ads through the Amazon DSP across podcasts, streaming audio, and broadcast radio.
Amazon's interactive audio ad formats include calls to action and options like sending more information by email, reminders, and adding items to a cart. [ more ]
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