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fromExchangewire
20 hours ago

Walled Gardens DSPs: Cheap Always Finds A Way

Amazon's rapid partnership expansion and ad push have transformed its DSP into a major competitor to Google and TTD, driving a price-focused DSP battle.
Marketing tech
fromAdExchanger
1 week ago

Judge Brinkema Has Had Enough Ad Tech, Thanks; The DSP Shop | AdExchanger

DOJ seeks structural divestiture of Google's publisher ad server while Google prefers to appeal and offer behavioral remedies; settlement appears unlikely.
fromDigiday
1 week ago

With Microsoft in tow, Amazon's DSP tightens its grip on the open web

Over that time, advertisers across North America, Latin America, the European Union and Asia Pacific will have had the chance to move over to Amazon. Many likely will. When they do, they'll be onboarded via Amazon Ads reps or through the ad tech activation partner program, depending on their size, agency ties and service-level agreements. It's the equivalent of a concierge handoff into what's fast becoming one of the most powerful ways to buy ads on the open web.
Marketing tech
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Marketing tech
fromExchangewire
1 week ago

Digest: Dutch Court Orders Meta to Abandon Profiling; Spotify Joins Amazon DSP; NBCUniversal & YouTube TV Ink Deal Adding Peacock & Sports

Digital platforms shift: Meta must provide non‑profiling timelines; Spotify joins Amazon DSP; NBCUniversal and YouTube TV add Peacock and sports.
fromDigiday
3 weeks ago

Hearst puts its audience data to work - through Amazon

The test is still in early stages, and Hearst's svp of ad product and data Jen Dorre, offered only limited detail last week at the Digiday Publishing Summit in Miami. Still, the early signs are promising. When advertisers buy Hearst ad inventory through the Amazon DSP, Dorre's team is seeing noticeably stronger completion and click-through rates compared to other buys.
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Marketing tech
fromBusiness Insider
1 month ago

Netflix is teaming up with Amazon, and it's dragging down adtech rival The Trade Desk's stock

Netflix will permit advertisers to buy ads via Amazon DSP starting Q4, escalating competition and contributing to significant declines in The Trade Desk's stock.
fromVariety
1 month ago

Netflix, Amazon Set Alliance to Broaden Connected-TV Impressions for Ad Buyers

Such alliances may help as Madison Avenue grapples with a glut of broadband-TV inventory on the market, much of the supply growing due to the entrance of both Amazon and Netflix into ad-supported streaming. This partnership will deal primarily with so-called "programmatic" advertising, or digital inventory that gets bought based on algorithms that define qualities of the specific consumers being sought by a marketer.
Marketing tech
Marketing tech
fromAdExchanger
1 month ago

Roqad Acquires Zeotap's Third-Party Data Arm To Get A Leg Up On Identity In Europe | AdExchanger

Roqad acquired Zeotap-Data to expand identity resolution and inherit major ad platform integrations while Zeotap focuses on its CDP, retaining identity-graph access for five years.
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