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Amazon's DSP ambition: Becoming the first choice in programmatic

Amazon's demand-side platform (DSP) is emerging as a serious competitor in programmatic advertising.

Advertisers increasingly prefer Amazon DSP over traditional platforms like Google DV360 and The Trade Desk.

Amazon aims to transform its DSP into the largest AI-driven buying platform for digital marketing.

How bid shading drives cost efficiency for advertisers in a world without ad IDs

Bid shading is vital for optimizing digital ad buying as ad IDs become unstable.

DSPs must adapt bidding strategies to navigate the evolving advertising landscape.

Amazon's DSP ambition: Becoming the first choice in programmatic

Amazon's demand-side platform (DSP) is emerging as a serious competitor in programmatic advertising.

Advertisers increasingly prefer Amazon DSP over traditional platforms like Google DV360 and The Trade Desk.

Amazon aims to transform its DSP into the largest AI-driven buying platform for digital marketing.

How bid shading drives cost efficiency for advertisers in a world without ad IDs

Bid shading is vital for optimizing digital ad buying as ad IDs become unstable.

DSPs must adapt bidding strategies to navigate the evolving advertising landscape.

moreprogrammatic-advertising

Clinch Joins Amazon Ads Partner Network as Certified Global Ad Server

Clinch gains Amazon Ads certification to provide dynamic ad serving and optimisation for clients within Amazon DSP, enhancing ad effectiveness and relevance.

Avoiding common mistakes: Pitfalls to watch out for when using Amazon DSP - London Business News | Londonlovesbusiness.com

Establish clear campaign objectives for Amazon DSP campaigns to avoid aimless spending and ineffective messaging.

Can't Everyone Love The Amazon DSP Already?; A Big Year For US Ad Spend | AdExchanger

Amazon's third-party DSP is lagging behind other major players like Google and The Trade Desk.

US ad spend is expected to grow 5.6% in 2024, with digital-native marketers leading the charge in advertising intensity.

Adelaide Leads Groundbreaking Attention Measurement Study in Amazon Ads DSP

High-attention placements positively impact business outcomes.

Adelaide's tagless attention measurement solution deployed across Amazon DSP inventory is effective.

Haleon Says Attention Is A Good Measure Of Media Quality, But It's Too Soon To Make It A Buying Standard | AdExchanger

Consumer health care company Haleon is using attention metrics to measure the quality of inventory bought through Amazon DSP.

Attention is proving to be a better measure of quality than proxies like viewability and leads to better campaign performance.

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