More advertisers are shifting to Amazon's ad tech for programmatic buying, favoring its DSP for both Amazon's media and the wider web. Amazon's DSP has evolved from a tool for listing products to a versatile ad platform, attracting budgets from competitors like Google and The Trade Desk. Although still seen as a challenger, analysts believe Amazon could become a market leader by 2026 if it continues to grow. Amazon has significant ambitions, aiming to position its DSP as the top AI-driven platform for digital marketing.
They're now using Amazon DSP as their primary DSP.
Amazon is stealing budget share from Google and The Trade Desk due to their comparative CPMs.
If Amazon DSP can keep growing the money spent on its own and operated [inventory], then by the end of 2026, it will either be the market leader or a bigger rival to the incumbents.
Eventually, we want it to be the largest AI-driven buying platform for all digital marketers.
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