#advertising-trends
#advertising-trends

Marketing tech

Big brands are spending small sums on X to stay out of Musk's crosshairs

X's revenue is projected to increase despite a decline in US ad spending and significant losses from major advertisers.

fromAol

4 days ago

Marketing tech

Analyst Cautions On Snap As Meta And Google Benefit From Ad Spending Shifts

Snap Inc reported Q1 revenue growth and adjusted loss that beat expectations, but future revenue guidance remains uncertain.

fromArs Technica

Marketing tech

Big brands are spending small sums on X to stay out of Musk's crosshairs

X's revenue is projected to increase despite a decline in US ad spending and significant losses from major advertisers.

fromAol

4 days ago

Marketing tech

Analyst Cautions On Snap As Meta And Google Benefit From Ad Spending Shifts

Snap Inc reported Q1 revenue growth and adjusted loss that beat expectations, but future revenue guidance remains uncertain.

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.

fromMarketing Dive

Marketing tech

Edo extends data interoperability for TV outcomes measurement

Edo's new tool enhances media planning by optimizing audience engagement data across platforms.

Advertisers can leverage predictive outcomes to improve ad-driven engagement significantly.

Interoperability is crucial for marketing data in the evolving media landscape.

fromThe Drum

4 days ago

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.

fromMarketing Dive

Marketing tech

Edo extends data interoperability for TV outcomes measurement

Edo's new tool enhances media planning by optimizing audience engagement data across platforms.

Advertisers can leverage predictive outcomes to improve ad-driven engagement significantly.

Interoperability is crucial for marketing data in the evolving media landscape.

Good News For Aspiring Influencers: Creator Jobs Grew 7x In Recent Years

The creator job market is rapidly expanding, with opportunities reaching 1.5 million by 2024.

#influencer-marketing

Media industry

How marketers, creators vet influencer agencies as the creator economy continues to expand

Agencies that prioritize collaboration and long-term partnerships are crucial as brands increase influencer marketing spending.

93% of brands are raising their budgets for influencer marketing, indicating a growing reliance on creators.

fromSocial Media Today

Marketing

Snapchat Shares New Data on the Benefits of Brand/Creator Partnerships

Partnering with creators enhances brand promotion effectiveness, improving attention, playtime, and brand trust among consumers.

Media industry

How marketers, creators vet influencer agencies as the creator economy continues to expand

Agencies that prioritize collaboration and long-term partnerships are crucial as brands increase influencer marketing spending.

93% of brands are raising their budgets for influencer marketing, indicating a growing reliance on creators.

fromSocial Media Today

more#influencer-marketing

Marketing

Snapchat Shares New Data on the Benefits of Brand/Creator Partnerships

Partnering with creators enhances brand promotion effectiveness, improving attention, playtime, and brand trust among consumers.

Digital media drive local ad revenue; overall spending estimated to rise

BIA projects a rise in U.S. local advertising revenue driven by digital media.

Digital media revenue is expected to exceed traditional media revenue in 2025.

fromExchangewire

2 weeks ago

Marketing tech

Digest: Sharp Decline in News Ad Spend; Meta to Train AI Models on Public Social Content in the EU

News ad spend is declining significantly, with brands favoring user-generated content over journalism.

Meta will train its AI on public content in the EU, aligning with privacy regulations.

Barb launches beta for overnight commercial ratings, improving measurement speed.

fromRAIN News

Digital media drive local ad revenue; overall spending estimated to rise

BIA projects a rise in U.S. local advertising revenue driven by digital media.

Digital media revenue is expected to exceed traditional media revenue in 2025.

fromExchangewire

2 weeks ago

Marketing tech

Digest: Sharp Decline in News Ad Spend; Meta to Train AI Models on Public Social Content in the EU

News ad spend is declining significantly, with brands favoring user-generated content over journalism.

Meta will train its AI on public content in the EU, aligning with privacy regulations.

Barb launches beta for overnight commercial ratings, improving measurement speed.

Future of TV Briefing: The outlook for outcome-based measurement - and outcome-based buying

Outcome-based measurement is increasingly influencing TV and streaming ad markets, but poses risks for both buyers and sellers.

Marketing

4 CTV ad spend trends to track in 2025

By 2026, nine streaming services are expected to generate over $1 billion in ad revenue, illustrating rapid market expansion.

CTV viewership is rising faster than its ad spend, highlighting a potential imbalance in the market.

2 weeks ago

Future of TV Briefing: The outlook for outcome-based measurement - and outcome-based buying

Outcome-based measurement is increasingly influencing TV and streaming ad markets, but poses risks for both buyers and sellers.

Marketing

4 CTV ad spend trends to track in 2025

By 2026, nine streaming services are expected to generate over $1 billion in ad revenue, illustrating rapid market expansion.

CTV viewership is rising faster than its ad spend, highlighting a potential imbalance in the market.

more#streaming-services

fromSocial Media Today

3 weeks ago

Social media marketing

Canva Adds LinkedIn Video Creation Templates

LinkedIn enhances video ad creation with new templates and Canva integration.

Video content generates significantly higher engagement on LinkedIn.

fromMarketing Dive

The future of advertising is owned media networks-those that wait will lose

Digital advertising is shifting towards owned media networks, giving companies greater control over their ad strategies.

#ad-tech

Marketing

Amazon's DSP ambition: Becoming the first choice in programmatic

Amazon's demand-side platform (DSP) is emerging as a serious competitor in programmatic advertising.

Advertisers increasingly prefer Amazon DSP over traditional platforms like Google DV360 and The Trade Desk.

Amazon aims to transform its DSP into the largest AI-driven buying platform for digital marketing.

Marketing tech

Introducing the Digiday+ Ad Tech Briefing: A new way to unpack the industry's biggest stories

The Ad Tech Briefing aims to provide deeper analysis and exclusive insights into the evolving ad tech landscape.

Marketing

Amazon's DSP ambition: Becoming the first choice in programmatic

Amazon's demand-side platform (DSP) is emerging as a serious competitor in programmatic advertising.

Advertisers increasingly prefer Amazon DSP over traditional platforms like Google DV360 and The Trade Desk.

Amazon aims to transform its DSP into the largest AI-driven buying platform for digital marketing.

Marketing tech

Introducing the Digiday+ Ad Tech Briefing: A new way to unpack the industry's biggest stories

The Ad Tech Briefing aims to provide deeper analysis and exclusive insights into the evolving ad tech landscape.

Marketing Briefing: How the desire for cultural relevance is changing marketers' planning cycles

Marketers aim to integrate their brands into evolving cultural moments, necessitating flexible budgets and a willingness to adjust strategies.

fromYahoo Finance

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.

fromFast Company

Meet 15 companies that are turning ads and marketing into cultural moments

Effective cultural engagement is essential for brands to capture and retain audience attention in today's fragmented media landscape.

Marketing Briefing: How the desire for cultural relevance is changing marketers' planning cycles

Marketers aim to integrate their brands into evolving cultural moments, necessitating flexible budgets and a willingness to adjust strategies.

fromYahoo Finance

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.

fromFast Company

Meet 15 companies that are turning ads and marketing into cultural moments

Effective cultural engagement is essential for brands to capture and retain audience attention in today's fragmented media landscape.

more#brand-strategy

fromSearch Engine Roundtable

Google Ads WhatsApp Messaging For Performance Max Campaigns

Google Ads now supports WhatsApp messaging in Performance Max campaigns, expanding advertisers' options for customer communication.

#retail-media-networks

Marketers chase better measurement across channels

A majority of ad buyers are prioritizing cross-platform measurement for future advertising strategies.

The lack of standardization in retail media networks presents major challenges for advertisers.

Marketing

Here's everything retail media network experts are asking for this holiday season

Standardization in measurement is critical as the number of retail media networks grows, creating complexity for marketers.

Marketers chase better measurement across channels

A majority of ad buyers are prioritizing cross-platform measurement for future advertising strategies.

The lack of standardization in retail media networks presents major challenges for advertisers.

more#retail-media-networks

Marketing

Here's everything retail media network experts are asking for this holiday season

Standardization in measurement is critical as the number of retail media networks grows, creating complexity for marketers.

US news

fromwww.npr.org

The best (and worst) Super Bowl commercials... so far

Super Bowl ads in 2025 focus on reassurance and human connection amidst societal challenges.

Artificial intelligence

fromAdweek

These Three Technologies Are a Glimpse Into the Future of Advertising

The Consumer Electronics Show (CES) highlights the transformative role of agentic AI in consumer technology and advertising.

fromwww.theguardian.com

Miscellaneous

If popular culture is anything to go by, 2024 is the year we simply gave up | Kirsty Major

Current culture reflects a shift from structured self-improvement to a more chaotic and indulgent ethos, emphasizing messiness and personality.

Digiday+ Research roundup: Publishers' revenue tactics and TikTok were 2024's biggest topics

Publishers are shifting focus to subscriptions for revenue growth after a challenging 2023.

Optimism exists for ad revenue growth in 2024 among publishers.

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.

The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.

7 months ago

Marketing

Ad agencies warn of retail media's "diminishing returns"

Ad agencies caution clients about the strategic allocation of retail media spending due to rising costs and lack of standardized metrics.

fromCity AM

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.

The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.

7 months ago

Marketing

Ad agencies warn of retail media's "diminishing returns"

Ad agencies caution clients about the strategic allocation of retail media spending due to rising costs and lack of standardized metrics.

1 in 4 people say they'll go into debt for the holidays. Is social media to blame?

Social media significantly influences holiday spending, with many Americans planning to spend more and some going into debt.

fromSpokesman.com

Marketing

1 in 4 people say they'll go into debt for the holidays. Is social media to blame?

A significant number of holiday shoppers plan to incur debt this season due to increased spending spurred by social media influence.

fromTampa Bay Times

1 in 4 people say they'll go into debt for the holidays. Is social media to blame?

Social media significantly influences holiday spending, with many Americans planning to spend more and some going into debt.

fromSpokesman.com

Marketing

1 in 4 people say they'll go into debt for the holidays. Is social media to blame?

A significant number of holiday shoppers plan to incur debt this season due to increased spending spurred by social media influence.

more#holiday-shopping