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Marketing tech
fromAdExchanger
2 days ago

The Creativity Trade-Off: What Marketers Risk Losing In The Age Of AI | AdExchanger

AI's rise in advertising enhances efficiency but risks eroding creativity and originality, leading to homogenized campaigns that fail to engage audiences.
Marketing tech
fromAdExchanger
2 weeks ago

Higher Programmatic CPMs Drove 44% Revenue Growth For The Guardian US | AdExchanger

The Guardian US increased programmatic revenue by 44% year over year, focusing on higher CPMs rather than traffic volume.
E-Commerce
fromAdExchanger
7 months ago

Wondercraft Launches AI Tool To Speed Up Audio Ad Production | AdExchanger

Audio advertising is increasingly popular but underfunded, inspiring the development of AI tools like Wonda to enhance content creation.
Video games
fromDigiday
7 months ago

VTubers are catching marketers' eyes in 2025

In 2025, VTubers are gaining popularity, drawing advertiser attention and increasing influencer marketing investments.
fromAdExchanger
8 months ago

Talk About Brick And Mortar Ads; Respect User Privacy - Period | AdExchanger

Retail media networks, like those launched by RE/MAX, exemplify how traditional companies can tap into diverse advertising revenue beyond their primary markets.
E-Commerce
Digital life
fromExchangewire
8 months ago

DoubleVerify's 9th Global Insights Report Reveals Shifting Media Quality and Performance Trends - ExchangeWire.com

Global media quality has improved, with declines in brand violation rates and fraud, although attention varies by region and format.
E-Commerce
fromDigiday
8 months ago

Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025

Creator economy faces challenges with budget cuts impacting multicultural creators and a shift towards micro influencers, emphasizing strategic survival.
#marketing
more#marketing
#influencer-marketing
fromInc
8 months ago
E-Commerce

This Social Media Expert Predicts That 1 Influencer Strategy Will Soon Be Everywhere

fromDigiday
11 months ago
Media industry

How marketers, creators vet influencer agencies as the creator economy continues to expand

fromInc
8 months ago
E-Commerce

This Social Media Expert Predicts That 1 Influencer Strategy Will Soon Be Everywhere

fromDigiday
11 months ago
Media industry

How marketers, creators vet influencer agencies as the creator economy continues to expand

more#influencer-marketing
#digital-advertising
fromDigiday
8 months ago
Digital life

Overheard at Digiday's CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars

fromDigiday
10 months ago
Media industry

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront's legacy scale

fromDigiday
8 months ago
Digital life

Overheard at Digiday's CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars

fromDigiday
10 months ago
Media industry

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront's legacy scale

more#digital-advertising
Parenting
fromSlate Magazine
8 months ago

My Facebook Algorithm Desperately Wants Me to Give My Baby Up for Adoption. I ... Don't Have a Baby.

Social media ads for adoption and egg donation emphasize the appealing lifestyle aspects of potential parents.
fromEMARKETER
9 months ago

AI search ad spending will climb with consumer adoption

US advertisers are projected to allocate 13.6% of all search ad budget to AI by 2029, a significant increase from just 0.7% in 2025.
#retail-media
fromExchangewire
10 months ago
Marketing tech

New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

fromDigiday
11 months ago
Marketing tech

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

fromExchangewire
10 months ago
Marketing tech

New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

fromDigiday
11 months ago
Marketing tech

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

more#retail-media
#google-ads
more#google-ads
Marketing tech
fromDigiday
9 months ago

The state of interactive video: How shoppable, personalized and clickable video elements are driving brand engagement and ROI

Interactive videos enhance engagement by transforming viewers into participants, critical in an attention-saturated market.
#wpp
Media industry
fromDigiday
10 months ago

Media Buying Briefing: What does WPP Media's course change actually mean for advertisers?

WPP's restructuring aims to simplify its organization and improve client services amidst ongoing industry challenges.
Media industry
fromDigiday
10 months ago

Media Buying Briefing: What does WPP Media's course change actually mean for advertisers?

WPP's restructuring aims to simplify its organization and improve client services amidst ongoing industry challenges.
more#wpp
Media industry
fromDigiday
10 months ago

Media Buying Briefing: Upfront sports is getting the job done - but it's not helping the rest of the market move

The NFL has become a mainstream asset in the upfront marketplace, impacting media buying dynamics significantly.
Marketing tech
fromExchangewire
10 months ago

Nordic Programmatic DOOH Growth to Outpace Global, with 37% Investment Rise Ahead

The Nordic region is rapidly adopting programmatic digital out-of-home (pDOOH), with 32% of campaigns utilizing it, surpassing the global average.
Marketing tech
fromThe Drum
10 months ago

How advertisers can cash in on the happiest place on the internet

Consumers experience high levels of joy and engagement during e-commerce checkouts, making it an optimal moment for brands to connect.
Marketing tech
fromModern Retail
10 months ago

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

Display advertising continues to grow, with marketers increasingly turning to email display ads as a preferred choice over traditional programmatic display ads.
fromScripps News
10 months ago

Tariffs as a marketing strategy? Here's how companies are framing the import tax

Companies from automakers to underwear brands are making the import tax a part of their sales pitch. A sense of urgency isn't the only way companies are framing the price hikes.
US politics
fromEntrepreneur
10 months ago

Fix This First to Make Every Ad Dollar Count | Entrepreneur

Driving traffic and capturing conversions are important marketing goals, but they can only succeed if what you're selling meets or exceeds expectations.
Marketing tech
Social media marketing
fromForbes
10 months ago

Tips For Targeting Older Consumers Via Influencer Marketing

Many companies overlook older consumers despite their significant market presence and spending power, leading to ineffective marketing strategies.
Media industry
fromDigiday
11 months ago

What's in and out in this year's TV and streaming ad upfront market

The 2025 upfront market is poised for contention, influenced by economic uncertainty and shifting advertiser priorities.
Advertisers are seeking flexibility in commitments, which may disrupt traditional upfront negotiations.
fromAol
11 months ago

Analyst Cautions On Snap As Meta And Google Benefit From Ad Spending Shifts

Snap's revenue increased by 14% year-over-year to $1.36 billion in Q1 2025, surpassing Wall Street estimates despite a looming headwind for Q2 guidance.
Marketing tech
Media industry
fromThe Drum
11 months ago

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.
Marketing tech
fromMarketing Dive
11 months ago

Edo extends data interoperability for TV outcomes measurement

Edo's new tool enhances media planning by optimizing audience engagement data across platforms.
Advertisers can leverage predictive outcomes to improve ad-driven engagement significantly.
Interoperability is crucial for marketing data in the evolving media landscape.
Marketing tech
fromExchangewire
11 months ago

Digest: Sharp Decline in News Ad Spend; Meta to Train AI Models on Public Social Content in the EU

News ad spend is declining significantly, with brands favoring user-generated content over journalism.
Meta will train its AI on public content in the EU, aligning with privacy regulations.
Barb launches beta for overnight commercial ratings, improving measurement speed.
Media industry
fromDigiday
11 months ago

Future of TV Briefing: The outlook for outcome-based measurement - and outcome-based buying

Outcome-based measurement is increasingly influencing TV and streaming ad markets, but poses risks for both buyers and sellers.
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