#advertising-trends

[ follow ]
#consumer-behavior

Future of TV Briefing: 8 charts that sum up the state of streaming advertising

Streaming has reached a tipping point with 96% of U.S. households now engaged, shifting the ad landscape significantly.

28 Eye-Opening Stats That Prove Influencer Marketing Is the Real Deal - jeffbullas.com

Influencer marketing has transformed consumer purchase behavior through trusted recommendations over traditional advertising.

What advertising trends are taking businesses from meh to major? - London Business News | Londonlovesbusiness.com

Embracing innovative advertising strategies is essential for brands to make an impact in a competitive market.
Personalization in advertising is crucial, requiring brands to deeply understand their audience's needs and preferences.
The evolution of search necessitates a fresh approach to SEO, focusing on new search modalities and user experience.

X Provides Usage Insights and Ad Tips for 'Q5'

Q5 offers brands an ideal period for efficient and cost-effective marketing, with notable reductions in CPM and cost-per-engagement.

Future of TV Briefing: 8 charts that sum up the state of streaming advertising

Streaming has reached a tipping point with 96% of U.S. households now engaged, shifting the ad landscape significantly.

28 Eye-Opening Stats That Prove Influencer Marketing Is the Real Deal - jeffbullas.com

Influencer marketing has transformed consumer purchase behavior through trusted recommendations over traditional advertising.

What advertising trends are taking businesses from meh to major? - London Business News | Londonlovesbusiness.com

Embracing innovative advertising strategies is essential for brands to make an impact in a competitive market.
Personalization in advertising is crucial, requiring brands to deeply understand their audience's needs and preferences.
The evolution of search necessitates a fresh approach to SEO, focusing on new search modalities and user experience.

X Provides Usage Insights and Ad Tips for 'Q5'

Q5 offers brands an ideal period for efficient and cost-effective marketing, with notable reductions in CPM and cost-per-engagement.
moreconsumer-behavior
#streaming-services

A Deep Dive Into Streaming Advertising: Types, Advantages, Challenges, and Best Practices | HackerNoon

The future of programmatic advertising looks robust with rapid growth and increased focus on streaming services for customer engagement and retention.

4 CTV ad spend trends to track in 2025

By 2026, nine streaming services are expected to generate over $1 billion in ad revenue, illustrating rapid market expansion.
CTV viewership is rising faster than its ad spend, highlighting a potential imbalance in the market.

Origin Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+

ISBA launches Beta trials for cross-media audience measurement platform Origin involving 35 members.
Barb expands its planning tool to include Netflix, enhancing campaign optimization functions.
Pluto TV partners with M6+ to increase content offerings and advertising capabilities.

UK Streaming Service Freely Launches; Amazon Ads Sees 24% Growth; Google Strengthens Ad Partnerships with Disney & Paramount

UK public-service broadcasters collaborate on Freely streaming service.

A Deep Dive Into Streaming Advertising: Types, Advantages, Challenges, and Best Practices | HackerNoon

The future of programmatic advertising looks robust with rapid growth and increased focus on streaming services for customer engagement and retention.

4 CTV ad spend trends to track in 2025

By 2026, nine streaming services are expected to generate over $1 billion in ad revenue, illustrating rapid market expansion.
CTV viewership is rising faster than its ad spend, highlighting a potential imbalance in the market.

Origin Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+

ISBA launches Beta trials for cross-media audience measurement platform Origin involving 35 members.
Barb expands its planning tool to include Netflix, enhancing campaign optimization functions.
Pluto TV partners with M6+ to increase content offerings and advertising capabilities.

UK Streaming Service Freely Launches; Amazon Ads Sees 24% Growth; Google Strengthens Ad Partnerships with Disney & Paramount

UK public-service broadcasters collaborate on Freely streaming service.
morestreaming-services
#holiday-shopping

1 in 4 people say they'll go into debt for the holidays. Is social media to blame?

Social media significantly influences holiday spending, with many Americans planning to spend more and some going into debt.

1 in 4 people say they'll go into debt for the holidays. Is social media to blame?

A significant number of holiday shoppers plan to incur debt this season due to increased spending spurred by social media influence.

1 in 4 people say they'll go into debt for the holidays. Is social media to blame?

Social media significantly influences holiday spending, with many Americans planning to spend more and some going into debt.

1 in 4 people say they'll go into debt for the holidays. Is social media to blame?

A significant number of holiday shoppers plan to incur debt this season due to increased spending spurred by social media influence.
moreholiday-shopping

Coca-Cola ripped for 'ugly' AI-generated Christmas commercial: 'Dystopian nightmare'

Coca-Cola's Christmas ad generated using AI faces backlash, deemed by many as lacking warmth and authenticity.
#digital-advertising

Marketing Briefing: Inside some of advertisers' challenges in the 2024 election cycle

The 2024 election cycle presents unexpected challenges for advertisers, requiring them to adapt to heightened competition and changing ad distribution channels.

Media Briefing: Publishers' Q3 earnings show revenue upticks despite election ad pullback

Majority of publicly traded publishers showed revenue growth in Q3 despite advertising pullbacks, suggesting resilience in the media ecosystem.
Digital subscriptions still thriving among major publishers, reflecting continued consumer demand for online content.

Pinterest plunges as gloomy forecast dampens revenue rebound hopes By Reuters

Pinterest shares dropped over 12% due to a disappointing third-quarter outlook and struggles to compete with larger rivals in the digital ad market.

Digital growth drives up global ad spend

Digital advertising to increase by 5%, with digital ad spend rising by 7.2% globally. Focus on relevancy and personalization for effective advertising.

IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend to Hit 10bn in 2024

IAB Tech Lab releases privacy guidelines for industry compliance, inviting public comment for enhancing privacy standards.

Marketing Briefing: Inside some of advertisers' challenges in the 2024 election cycle

The 2024 election cycle presents unexpected challenges for advertisers, requiring them to adapt to heightened competition and changing ad distribution channels.

Media Briefing: Publishers' Q3 earnings show revenue upticks despite election ad pullback

Majority of publicly traded publishers showed revenue growth in Q3 despite advertising pullbacks, suggesting resilience in the media ecosystem.
Digital subscriptions still thriving among major publishers, reflecting continued consumer demand for online content.

Pinterest plunges as gloomy forecast dampens revenue rebound hopes By Reuters

Pinterest shares dropped over 12% due to a disappointing third-quarter outlook and struggles to compete with larger rivals in the digital ad market.

Digital growth drives up global ad spend

Digital advertising to increase by 5%, with digital ad spend rising by 7.2% globally. Focus on relevancy and personalization for effective advertising.

IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend to Hit 10bn in 2024

IAB Tech Lab releases privacy guidelines for industry compliance, inviting public comment for enhancing privacy standards.
moredigital-advertising
#digital-marketing

Brand building in beauty is all about digital fandom - just ask Elf

Understanding the ever-evolving digital landscape is crucial for success in the beauty industry.

The retail media boom has created new roles, requiring new skillsets

Commerce media specialists are essential for brands navigating retail media's complexities and driving impactful campaigns.

Go outside: 7 ways to get started with DOOH advertising

Digital out-of-home advertising is projected to significantly grow in Europe, becoming a major component of advertising strategies.

IAB Europe's 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends - ExchangeWire.com

The 2024 Attitudes to Programmatic Advertising Report reveals steady growth in programmatic spending across various digital advertising channels in Europe.

The state of data collaboration: What's next for marketers? | MarTech

Marketers are not fully ready for a post-cookie world, highlighting a significant gap in data readiness.

How to build a cross-channel approach to marketing for sustainable growth

The shift from bottom-of-funnel strategies to a holistic cross-channel approach is essential for sustainable growth in digital marketing.

Brand building in beauty is all about digital fandom - just ask Elf

Understanding the ever-evolving digital landscape is crucial for success in the beauty industry.

The retail media boom has created new roles, requiring new skillsets

Commerce media specialists are essential for brands navigating retail media's complexities and driving impactful campaigns.

Go outside: 7 ways to get started with DOOH advertising

Digital out-of-home advertising is projected to significantly grow in Europe, becoming a major component of advertising strategies.

IAB Europe's 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends - ExchangeWire.com

The 2024 Attitudes to Programmatic Advertising Report reveals steady growth in programmatic spending across various digital advertising channels in Europe.

The state of data collaboration: What's next for marketers? | MarTech

Marketers are not fully ready for a post-cookie world, highlighting a significant gap in data readiness.

How to build a cross-channel approach to marketing for sustainable growth

The shift from bottom-of-funnel strategies to a holistic cross-channel approach is essential for sustainable growth in digital marketing.
moredigital-marketing
#media-industry

Time cuts 22 staffers at magazine, cites 'significant challenges' across media industry

Time magazine is cutting 22 jobs across various departments to adapt to the challenging media landscape and ensure sustainability.

Digiday+ Research: Subscriptions poised to make a comeback as publishers sort out revenue priorities for 2025

Direct-sold ads and video advertising are key revenue sources for publishers as they head into 2025.

Time cuts 22 staffers at magazine, cites 'significant challenges' across media industry

Time magazine is cutting 22 jobs across various departments to adapt to the challenging media landscape and ensure sustainability.

Digiday+ Research: Subscriptions poised to make a comeback as publishers sort out revenue priorities for 2025

Direct-sold ads and video advertising are key revenue sources for publishers as they head into 2025.
moremedia-industry
#social-media

Digiday+ Research: Publishers' use of X rebounds ahead of the election, but they're still not spending money there

Publishers are increasingly active on X but hesitant to invest in advertising.

Privacy, platforms & power shifts: 3 trends reshaping marketing and measurement

Consumers navigate a fragmented, multi-touchpoint journey, demanding a holistic measurement approach.
Shift towards social media for ad spend due to its effectiveness in creating multi-touchpoint experiences.

Here's what Wall Street is saying about Snap ahead of earnings - TipRanks.com

Q2 revenue guidance will be critical for Snap's stock performance post-call.

Digiday+ Research: Publishers' use of X rebounds ahead of the election, but they're still not spending money there

Publishers are increasingly active on X but hesitant to invest in advertising.

Privacy, platforms & power shifts: 3 trends reshaping marketing and measurement

Consumers navigate a fragmented, multi-touchpoint journey, demanding a holistic measurement approach.
Shift towards social media for ad spend due to its effectiveness in creating multi-touchpoint experiences.

Here's what Wall Street is saying about Snap ahead of earnings - TipRanks.com

Q2 revenue guidance will be critical for Snap's stock performance post-call.
moresocial-media

Nightmare On Affiliate Street; Exploring Search Crevices | AdExchanger

Google is penalizing certain affiliate businesses after scrutinizing their practices, impacting major news publishers.
TikTok Shop dominates social commerce with significant growth in sales, attracting interest from brands previously hesitant to engage.

Modern Retail+ Research: The 2024 playbook for holiday marketing and commerce

Retail brands are increasingly targeting new customers for holiday marketing campaigns, reflecting a shift in strategy ahead of the crucial sales season.

IPA Bellwether Q3 2024: Caution Prevails

UK companies paused marketing budget increases due to uncertainty, marking the first halt in 14 quarters amidst a backdrop of shifting economic sentiment.
#consumer-engagement

Marketing Briefing: Why marketers are all about 'nontraditional formats' now

Marketers are increasingly adopting nontraditional advertising formats to engage with consumers amid budget constraints.

CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels

Successful marketing strategies depend on understanding customer segments and their media engagement preferences.
An omnichannel approach requires a holistic view of the consumer journey and effective data utilization.

Creating Social-First Campaigns for Better Engagement | Muse by Clios

Effective social media marketing requires placing the audience at the forefront of strategy.

Marketing Briefing: Why marketers are all about 'nontraditional formats' now

Marketers are increasingly adopting nontraditional advertising formats to engage with consumers amid budget constraints.

CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels

Successful marketing strategies depend on understanding customer segments and their media engagement preferences.
An omnichannel approach requires a holistic view of the consumer journey and effective data utilization.

Creating Social-First Campaigns for Better Engagement | Muse by Clios

Effective social media marketing requires placing the audience at the forefront of strategy.
moreconsumer-engagement
#podcast-advertising

Australia: Online Audio Is Digital's Fastest Growing Channel - Podcaster News

Online audio advertising grew by 23.6% year on year in FY24, reaching $290 million, indicating increased investment in podcasts and streaming.
Podcast advertising significantly increased by 32% in Q2 2024, reflecting a surge in listener popularity and advertiser interest.

Cost of podcast advertising drops to lowest point in four years (Libsyn Ads)

Podcast advertising CPM dropped to $21.37 in September, the lowest in 52 months, reflecting market changes affecting advertising rates.

Australia: Online Audio Is Digital's Fastest Growing Channel - Podcaster News

Online audio advertising grew by 23.6% year on year in FY24, reaching $290 million, indicating increased investment in podcasts and streaming.
Podcast advertising significantly increased by 32% in Q2 2024, reflecting a surge in listener popularity and advertiser interest.

Cost of podcast advertising drops to lowest point in four years (Libsyn Ads)

Podcast advertising CPM dropped to $21.37 in September, the lowest in 52 months, reflecting market changes affecting advertising rates.
morepodcast-advertising

RAIN Notes: September 27

Digital audio has overtaken traditional formats, representing a marked shift in advertising spending priorities.
Nielsen's proposed changes to listening calculations could dramatically impact radio ratings and audience measurements.
#retail-media

Most advertisers are interested in commerce media outside of retail

The demand for retail media offerings is expanding beyond traditional retail sectors.
Nonretailers are utilizing rich first-party data to enhance targeted ad capabilities.
Audience engagement for nonretailers will be challenging due to ad fatigue and unfamiliarity.

16 Retail Media Execs to Watch From Home Depot to Chase

Retail media is rapidly expanding as companies leverage first-party data to monetize advertising opportunities.
Amazon's dominance in retail media significantly outpaces competitors, capturing the majority of advertising spend.

Ad agencies warn of retail media's "diminishing returns"

Ad agencies caution clients about the strategic allocation of retail media spending due to rising costs and lack of standardized metrics.

Digiday+ Research deep dive: Brands are more invested in retail media than agencies, as Amazon still dominates

Amazon is the top retail media platform for brand and agency marketers, with brands leading in advertising on retail media overall.

Council Post: Retail Media Vs. Commerce Media: Demystifying The Opportunity For Retailers

Commerce media is predicted to drive over $1.3 trillion of enterprise value in the U.S. by 2026.
Understanding the nuances between commerce media and retail media is essential for effective marketing strategies.
First-party customer data plays a crucial role in personalizing offers and advertising in a brand-safe environment.

The Drum's Daily Briefing: Google AI's comically incorrect advice & retail media spend surges

Google's AI Overviews feature generates comically incorrect advice, highlighting concerns about its reliability in search.

Most advertisers are interested in commerce media outside of retail

The demand for retail media offerings is expanding beyond traditional retail sectors.
Nonretailers are utilizing rich first-party data to enhance targeted ad capabilities.
Audience engagement for nonretailers will be challenging due to ad fatigue and unfamiliarity.

16 Retail Media Execs to Watch From Home Depot to Chase

Retail media is rapidly expanding as companies leverage first-party data to monetize advertising opportunities.
Amazon's dominance in retail media significantly outpaces competitors, capturing the majority of advertising spend.

Ad agencies warn of retail media's "diminishing returns"

Ad agencies caution clients about the strategic allocation of retail media spending due to rising costs and lack of standardized metrics.

Digiday+ Research deep dive: Brands are more invested in retail media than agencies, as Amazon still dominates

Amazon is the top retail media platform for brand and agency marketers, with brands leading in advertising on retail media overall.

Council Post: Retail Media Vs. Commerce Media: Demystifying The Opportunity For Retailers

Commerce media is predicted to drive over $1.3 trillion of enterprise value in the U.S. by 2026.
Understanding the nuances between commerce media and retail media is essential for effective marketing strategies.
First-party customer data plays a crucial role in personalizing offers and advertising in a brand-safe environment.

The Drum's Daily Briefing: Google AI's comically incorrect advice & retail media spend surges

Google's AI Overviews feature generates comically incorrect advice, highlighting concerns about its reliability in search.
moreretail-media

Channel 4 CEO Explains Why Digital Eyeballs Are Worth More to the U.K. Broadcaster

Channel 4's digital monetization is exceeding audience viewership, reflecting advertisers' increasing preference for high-quality digital content by 2030.
#ai-in-marketing

From brand love to cultural change: What it takes to succeed in advertising

Consumers expect brands to focus on trust, creativity, AI innovation, and social responsibility in advertising.

GoDaddy introduces new AI platform with 'Power your future'

AI is positioned to enhance human creativity
Brands are increasingly advertising their AI-powered products

From brand love to cultural change: What it takes to succeed in advertising

Consumers expect brands to focus on trust, creativity, AI innovation, and social responsibility in advertising.

GoDaddy introduces new AI platform with 'Power your future'

AI is positioned to enhance human creativity
Brands are increasingly advertising their AI-powered products
moreai-in-marketing

What's The Endgame For Gaming Ads?; Panning Gold From Sludge | AdExchanger

Gaming ad revenue growth is stagnating despite overall advertising growth across other sectors.
The impact of Apple's ATT policy is not the sole reason for the stagnation in gaming ads.
Changes imposed by major platforms like Google are causing dissatisfaction among advertisers.

Digiday+ Research: Pinterest surpasses X when it comes to brands' usage of UGC-focused social platforms

Pinterest has overtaken X for brand usage and ad spend among marketers this year, indicating a shift in social media strategy.

Paramount To Lay Off 15% Of US Workforce As Streaming Generates Its First-Ever Profit | AdExchanger

Paramount announced $6B write-down and layoffs ahead of Skydance merger. Streaming business turned profit in Q2 after 3 years.

Taglines Are Fun and Effective. But There's an Art to Them

Brand love can't be bought; it must be earned. Taglines play a crucial role in shaping consumer perceptions and brand understanding.
#influencer-marketing

Publicis snaps up Influential, world's most valuable influencer agency

Publicis Groupe acquires Influential, enhancing influencer marketing capabilities.

As indie influencer shop Ykone enters the UK, can it take on the networks?

Ykone aims to disrupt the traditional agency model by diversifying operations amidst the trend of independent influencer agencies remaining autonomous.

Publicis snaps up Influential, world's most valuable influencer agency

Publicis Groupe acquires Influential, enhancing influencer marketing capabilities.

As indie influencer shop Ykone enters the UK, can it take on the networks?

Ykone aims to disrupt the traditional agency model by diversifying operations amidst the trend of independent influencer agencies remaining autonomous.
moreinfluencer-marketing

Media Buying Briefing: How the upfront has changed over the last 30 years

The evolution of the TV ad marketplace from the 1990s to present showcases the rise of tech and programmatic selling.

DoubleVerify's Stock Tanks On Weak 2024 Guidance | AdExchanger

DoubleVerify reported strong Q1 revenue growth but faced stock decline due to lowered full-year guidance, attributed to reduced spending patterns among specific large clients.

Cumulus Q1: Digital up. Total revenue down. "Considerable runway." - RAIN News

Refinanced capital structure with favorable terms, resulting in reduced debt, lower interest rates, and increased asset-based lending.
Focused on digital growth, accelerating digital marketing services to increase revenue while facing challenges in overall revenue and specific categories.
#data-privacy

Ad industry steps up to meet signal loss, privacy challenges: IAB | MarTech

The ad industry is adapting to privacy-by-design ecosystem.
Challenges include tracking conversions, measuring ROI, and data balance.

Searching For The End; One Ad Spend Bubble Has Nearly Popped | AdExchanger

The antitrust trial between the DOJ and Google Search questions the impact of Google's market share on innovation and competition.

Ad industry steps up to meet signal loss, privacy challenges: IAB | MarTech

The ad industry is adapting to privacy-by-design ecosystem.
Challenges include tracking conversions, measuring ROI, and data balance.

Searching For The End; One Ad Spend Bubble Has Nearly Popped | AdExchanger

The antitrust trial between the DOJ and Google Search questions the impact of Google's market share on innovation and competition.
moredata-privacy
#marketing-strategies

Businesses Are Underutilizing One Critical Tool That Could Propel Their Marketing Efforts | Entrepreneur

GenAI presents significant opportunities for SMBs in marketing.
GenAI enables highly personalized advertisements and deeper connections with consumers.

Research Briefing: Frequency capping matters most on streaming platforms

45% of marketers prioritize frequency capping on ad-supported streaming platforms.

Businesses Are Underutilizing One Critical Tool That Could Propel Their Marketing Efforts | Entrepreneur

GenAI presents significant opportunities for SMBs in marketing.
GenAI enables highly personalized advertisements and deeper connections with consumers.

Research Briefing: Frequency capping matters most on streaming platforms

45% of marketers prioritize frequency capping on ad-supported streaming platforms.
moremarketing-strategies

Should ads follow trends and tropes, or is it simply lazy creative?

Brands should aim to be trendsetters, not followers, by tapping into culture authentically and standing out with distinctive advertising.
Agencies should not jump on popular creative bandwagons like dancing ads without doing the necessary brand and audience research to ensure authenticity and avoid lack of creativity.

Kahlua, Heineken and Dettol top Kantar's most effective campaigns of the year

Kantar's annual Creative Effectiveness Awards provide insights based on direct consumer feedback, highlighting effective advertising trends and themes like courage, catastrophizing, candid, consistent, and comical.

Publisher strategies: How publishers are optimizing revenue streams

Direct-sold display ads remain a top revenue driver for publishers since 2020.
Publishers are shifting focus to events and subscriptions due to challenges in ad revenue.

US adults are spending more time with digital video and less time with traditional tv

US adults will spend 55 minutes more per day with digital video than with traditional TV in 2024.
TV's decline in time spent will be more moderate than previously expected, while digital video usage continues to rise.

Why several U.S. ad forecasts predict a better 2024, and not just because of political spending

Improved U.S. media spend forecasts for 2024
Factors driving the growth in media spend

Council Post: Streaming TV Trends Of 2024 And Why They Matter

CTV technology is becoming increasingly popular, with connected TV users expected to exceed 62.5 million by 2025.
Viewers are shifting towards free ad-supported streaming services like FAST platforms, creating new opportunities for advertisers.

3 big reasons to be optimistic about advertising in 2024, survey reveals

Overall advertising spend is increasing across various channels.
Resurgence of brand advertising with a focus on long-term customer loyalty and omnichannel strategies.

Ari Weiss on leaving DDB to launch indie: 'You're only as good as your latest bit'

Launching an indie shop named Quality Experience focusing on creating experiential work.
Emphasis on bringing high-end creative thinking and discipline to modern, multichannel campaigns.
#media-categories

Upside for streaming audio advertising (Borrell Research)

Streaming audio shows potential for increased usage and interest. High interest in streaming video contrasts with low actual use. High use but low interest in radio compared to other media categories.

Opti Digital Barometer: Fluctuations in eCPM Across Western Europe in 2023

eCPM fluctuations in Western Europe in 2023
Impact of exceptional year 2021 on eCPM trends

Upside for streaming audio advertising (Borrell Research)

Streaming audio shows potential for increased usage and interest. High interest in streaming video contrasts with low actual use. High use but low interest in radio compared to other media categories.

Opti Digital Barometer: Fluctuations in eCPM Across Western Europe in 2023

eCPM fluctuations in Western Europe in 2023
Impact of exceptional year 2021 on eCPM trends
moremedia-categories

Media Briefing: Publishers say Q1 is 'off like a rocket' after a lousy 2023

Ad revenue in Q1 2024 is up compared to last year, indicating a positive trend.
Despite a challenging 2023, digital publishers are experiencing significant increases in ad sales in Q1 2024.

5 trends that will dictate the CTV landscape in 2024

CTV growth presents new opportunities for advertisers
Broadcasters remain significant in the streaming landscape

Google Shares Insights Into Top Super Bowl Related Trends

Brands opted for emotional and purpose-driven ads.
Digital and social media platforms played a significant role in advertising.

Yahoo Launches New Identity Testing Capabilities in DSP to Drive Insights, Accountability

Yahoo is offering first-to-market testing capabilities for its Yahoo Identity Solutions directly in the Yahoo DSP.
Advertisers can now easily test their campaign future-proofing strategies in a simulated environment to understand how Yahoo Identity Solutions can support their programmatic media.
#linkedin

LinkedIn Adds Premium Video Ad Placement, More AI Ad Tools

LinkedIn launches 'The Wire' video sponsorship program for in-stream video ads aligned with trusted publisher content.

LinkedIn eyes B2C marketers as it looks to increase ad dollars

LinkedIn's popularity is increasing among B2C marketers, driving 20% of global revenue for the platform alongside its B2B focus.

LinkedIn Adds Premium Video Ad Placement, More AI Ad Tools

LinkedIn launches 'The Wire' video sponsorship program for in-stream video ads aligned with trusted publisher content.

LinkedIn eyes B2C marketers as it looks to increase ad dollars

LinkedIn's popularity is increasing among B2C marketers, driving 20% of global revenue for the platform alongside its B2B focus.
morelinkedin

CTV closes in on linear for consumer ad attention, report finds

CTV ad attention increased to 51.5% in Q1, outperforming linear TV ads. Top CTV apps are YouTube, Netflix, and Hulu.
#generative-ai

Playing Palais Politics; Can X Win Back Big Brands - Or Anyone Else? | AdExchanger

Generative AI can automate creative variations for better ad performance.

Analysts revise Google stock price targets

Alphabet may be undervalued due to growth prospects from advertising trends and AI in cloud computing.

Playing Palais Politics; Can X Win Back Big Brands - Or Anyone Else? | AdExchanger

Generative AI can automate creative variations for better ad performance.

Analysts revise Google stock price targets

Alphabet may be undervalued due to growth prospects from advertising trends and AI in cloud computing.
moregenerative-ai
#first-party-data

The Retail Media Boom is Only the Beginning

Retail media networks are evolving as a key profit center for retailers, driven by the shift to digital and the accessibility of first-party data.

Q1 2024 update: Which industries still rely on cookies the most

Food and drink, and travel industries heavily rely on cookies for programmatic ad buys with 86% usage, slow shift to cookieless alternatives.
Ad buyers are increasingly focusing on placements with publishers with first-party data.
Despite the cookie depreciation deadline being extended to 2025, advertisers should continue testing alternative identity solutions.

The Retail Media Boom is Only the Beginning

Retail media networks are evolving as a key profit center for retailers, driven by the shift to digital and the accessibility of first-party data.

Q1 2024 update: Which industries still rely on cookies the most

Food and drink, and travel industries heavily rely on cookies for programmatic ad buys with 86% usage, slow shift to cookieless alternatives.
Ad buyers are increasingly focusing on placements with publishers with first-party data.
Despite the cookie depreciation deadline being extended to 2025, advertisers should continue testing alternative identity solutions.
morefirst-party-data

TikTok Expands 'Out of Phone' Campaigns with UGC

TikTok introduces 'Out of Phone' to help brands utilize TikTok creator content in off-platform promotions.
[ Load more ]