#advertising-trends

[ follow ]
#marketing-strategies
The Drum
2 months ago
Marketing

The Drum's Daily Briefing: Google AI's comically incorrect advice & retail media spend surges

Google's AI Overviews feature generates comically incorrect advice, highlighting concerns about its reliability in search. [ more ]
Digiday
2 months ago
Marketing

Research Briefing: Frequency capping matters most on streaming platforms

45% of marketers prioritize frequency capping on ad-supported streaming platforms. [ more ]
Entrepreneur
4 months ago
Marketing

Businesses Are Underutilizing One Critical Tool That Could Propel Their Marketing Efforts | Entrepreneur

GenAI presents significant opportunities for SMBs in marketing.
GenAI enables highly personalized advertisements and deeper connections with consumers. [ more ]
The Drum
2 months ago
Marketing

The Drum's Daily Briefing: Google AI's comically incorrect advice & retail media spend surges

Google's AI Overviews feature generates comically incorrect advice, highlighting concerns about its reliability in search. [ more ]
Digiday
2 months ago
Marketing

Research Briefing: Frequency capping matters most on streaming platforms

45% of marketers prioritize frequency capping on ad-supported streaming platforms. [ more ]
Entrepreneur
4 months ago
Marketing

Businesses Are Underutilizing One Critical Tool That Could Propel Their Marketing Efforts | Entrepreneur

GenAI presents significant opportunities for SMBs in marketing.
GenAI enables highly personalized advertisements and deeper connections with consumers. [ more ]
moremarketing-strategies
Digiday
2 months ago
Marketing

Media Buying Briefing: How the upfront has changed over the last 30 years

The evolution of the TV ad marketplace from the 1990s to present showcases the rise of tech and programmatic selling. [ more ]
AdExchanger
2 months ago
Marketing

DoubleVerify's Stock Tanks On Weak 2024 Guidance | AdExchanger

DoubleVerify reported strong Q1 revenue growth but faced stock decline due to lowered full-year guidance, attributed to reduced spending patterns among specific large clients. [ more ]
RAIN News
2 months ago
Marketing

Cumulus Q1: Digital up. Total revenue down. "Considerable runway." - RAIN News

Refinanced capital structure with favorable terms, resulting in reduced debt, lower interest rates, and increased asset-based lending.
Focused on digital growth, accelerating digital marketing services to increase revenue while facing challenges in overall revenue and specific categories. [ more ]
#data-privacy
AdExchanger
2 months ago
Marketing

Searching For The End; One Ad Spend Bubble Has Nearly Popped | AdExchanger

The antitrust trial between the DOJ and Google Search questions the impact of Google's market share on innovation and competition. [ more ]
MarTech
4 months ago
Marketing tech

Ad industry steps up to meet signal loss, privacy challenges: IAB | MarTech

The ad industry is adapting to privacy-by-design ecosystem.
Challenges include tracking conversions, measuring ROI, and data balance. [ more ]
AdExchanger
2 months ago
Marketing

Searching For The End; One Ad Spend Bubble Has Nearly Popped | AdExchanger

The antitrust trial between the DOJ and Google Search questions the impact of Google's market share on innovation and competition. [ more ]
MarTech
4 months ago
Marketing tech

Ad industry steps up to meet signal loss, privacy challenges: IAB | MarTech

The ad industry is adapting to privacy-by-design ecosystem.
Challenges include tracking conversions, measuring ROI, and data balance. [ more ]
moredata-privacy
Exchangewire
2 months ago
Marketing

UK Streaming Service Freely Launches; Amazon Ads Sees 24% Growth; Google Strengthens Ad Partnerships with Disney & Paramount

UK public-service broadcasters collaborate on Freely streaming service. [ more ]
#social-media
TipRanks Financial
2 months ago
Marketing

Here's what Wall Street is saying about Snap ahead of earnings - TipRanks.com

Q2 revenue guidance will be critical for Snap's stock performance post-call. [ more ]
The Drum
3 months ago
Marketing

Privacy, platforms & power shifts: 3 trends reshaping marketing and measurement

Consumers navigate a fragmented, multi-touchpoint journey, demanding a holistic measurement approach.
Shift towards social media for ad spend due to its effectiveness in creating multi-touchpoint experiences. [ more ]
TipRanks Financial
2 months ago
Marketing

Here's what Wall Street is saying about Snap ahead of earnings - TipRanks.com

Q2 revenue guidance will be critical for Snap's stock performance post-call. [ more ]
The Drum
3 months ago
Marketing

Privacy, platforms & power shifts: 3 trends reshaping marketing and measurement

Consumers navigate a fragmented, multi-touchpoint journey, demanding a holistic measurement approach.
Shift towards social media for ad spend due to its effectiveness in creating multi-touchpoint experiences. [ more ]
moresocial-media
The Drum
2 months ago
Marketing

Should ads follow trends and tropes, or is it simply lazy creative?

Brands should aim to be trendsetters, not followers, by tapping into culture authentically and standing out with distinctive advertising.
Agencies should not jump on popular creative bandwagons like dancing ads without doing the necessary brand and audience research to ensure authenticity and avoid lack of creativity. [ more ]
The Drum
2 months ago
Marketing

Kahlua, Heineken and Dettol top Kantar's most effective campaigns of the year

Kantar's annual Creative Effectiveness Awards provide insights based on direct consumer feedback, highlighting effective advertising trends and themes like courage, catastrophizing, candid, consistent, and comical. [ more ]
Digiday
3 months ago
Marketing tech

Publisher strategies: How publishers are optimizing revenue streams

Direct-sold display ads remain a top revenue driver for publishers since 2020.
Publishers are shifting focus to events and subscriptions due to challenges in ad revenue. [ more ]
EMARKETER
3 months ago
Marketing

US adults are spending more time with digital video and less time with traditional tv

US adults will spend 55 minutes more per day with digital video than with traditional TV in 2024.
TV's decline in time spent will be more moderate than previously expected, while digital video usage continues to rise. [ more ]
Digiday
3 months ago
Marketing

Why several U.S. ad forecasts predict a better 2024, and not just because of political spending

Improved U.S. media spend forecasts for 2024
Factors driving the growth in media spend [ more ]
#retail-media
Modern Retail
4 months ago
Marketing

Amazon Briefing: As competitors up their retail marketing game, Amazon maintains a low profile at industry conferences

Amazon had a subtle advertising presence at a recent industry conference, focusing more on services like Buy With Prime than traditional advertising pitches. [ more ]
Adweek
4 months ago
Marketing

Retail Media's New Secret Weapon Is Incremental ROAS

Retail media spending is growing significantly, with a projected increase to $140 billion in 2024 and nearly $166 billion in 2025.
Retail media now constitutes around one-fifth of global digital ad spending, highlighting its importance in the marketing landscape. [ more ]
Digiday
1 month ago
Marketing

Digiday+ Research deep dive: Brands are more invested in retail media than agencies, as Amazon still dominates

Amazon is the top retail media platform for brand and agency marketers, with brands leading in advertising on retail media overall. [ more ]
Modern Retail
4 months ago
Marketing

Amazon Briefing: As competitors up their retail marketing game, Amazon maintains a low profile at industry conferences

Amazon had a subtle advertising presence at a recent industry conference, focusing more on services like Buy With Prime than traditional advertising pitches. [ more ]
Adweek
4 months ago
Marketing

Retail Media's New Secret Weapon Is Incremental ROAS

Retail media spending is growing significantly, with a projected increase to $140 billion in 2024 and nearly $166 billion in 2025.
Retail media now constitutes around one-fifth of global digital ad spending, highlighting its importance in the marketing landscape. [ more ]
Digiday
1 month ago
Marketing

Digiday+ Research deep dive: Brands are more invested in retail media than agencies, as Amazon still dominates

Amazon is the top retail media platform for brand and agency marketers, with brands leading in advertising on retail media overall. [ more ]
moreretail-media
Forbes
4 months ago
Online marketing

Council Post: Streaming TV Trends Of 2024 And Why They Matter

CTV technology is becoming increasingly popular, with connected TV users expected to exceed 62.5 million by 2025.
Viewers are shifting towards free ad-supported streaming services like FAST platforms, creating new opportunities for advertisers. [ more ]
The Drum
4 months ago
Artificial intelligence

3 big reasons to be optimistic about advertising in 2024, survey reveals

Overall advertising spend is increasing across various channels.
Resurgence of brand advertising with a focus on long-term customer loyalty and omnichannel strategies. [ more ]
The Drum
4 months ago
Marketing

Ari Weiss on leaving DDB to launch indie: 'You're only as good as your latest bit'

Launching an indie shop named Quality Experience focusing on creating experiential work.
Emphasis on bringing high-end creative thinking and discipline to modern, multichannel campaigns. [ more ]
The Drum
4 months ago
Artificial intelligence

GoDaddy introduces new AI platform with 'Power your future'

AI is positioned to enhance human creativity
Brands are increasingly advertising their AI-powered products [ more ]
#media-categories
Exchangewire
5 months ago
Marketing tech

Opti Digital Barometer: Fluctuations in eCPM Across Western Europe in 2023

eCPM fluctuations in Western Europe in 2023
Impact of exceptional year 2021 on eCPM trends [ more ]
RAIN News
6 days ago
Marketing

Upside for streaming audio advertising (Borrell Research)

Streaming audio shows potential for increased usage and interest. High interest in streaming video contrasts with low actual use. High use but low interest in radio compared to other media categories. [ more ]
Exchangewire
5 months ago
Marketing tech

Opti Digital Barometer: Fluctuations in eCPM Across Western Europe in 2023

eCPM fluctuations in Western Europe in 2023
Impact of exceptional year 2021 on eCPM trends [ more ]
RAIN News
6 days ago
Marketing

Upside for streaming audio advertising (Borrell Research)

Streaming audio shows potential for increased usage and interest. High interest in streaming video contrasts with low actual use. High use but low interest in radio compared to other media categories. [ more ]
moremedia-categories
Digiday
5 months ago
Media industry

Media Briefing: Publishers say Q1 is 'off like a rocket' after a lousy 2023

Ad revenue in Q1 2024 is up compared to last year, indicating a positive trend.
Despite a challenging 2023, digital publishers are experiencing significant increases in ad sales in Q1 2024. [ more ]
The Drum
5 months ago
Online marketing

5 trends that will dictate the CTV landscape in 2024

CTV growth presents new opportunities for advertisers
Broadcasters remain significant in the streaming landscape [ more ]
Social Media Today
5 months ago
Business intelligence

Google Shares Insights Into Top Super Bowl Related Trends

Brands opted for emotional and purpose-driven ads.
Digital and social media platforms played a significant role in advertising. [ more ]
Exchangewire
6 months ago
Marketing tech

Yahoo Launches New Identity Testing Capabilities in DSP to Drive Insights, Accountability

Yahoo is offering first-to-market testing capabilities for its Yahoo Identity Solutions directly in the Yahoo DSP.
Advertisers can now easily test their campaign future-proofing strategies in a simulated environment to understand how Yahoo Identity Solutions can support their programmatic media. [ more ]
#linkedin
Social Media Today
1 month ago
Marketing

LinkedIn Adds Premium Video Ad Placement, More AI Ad Tools

LinkedIn launches 'The Wire' video sponsorship program for in-stream video ads aligned with trusted publisher content. [ more ]
Digiday
1 month ago
Marketing

LinkedIn eyes B2C marketers as it looks to increase ad dollars

LinkedIn's popularity is increasing among B2C marketers, driving 20% of global revenue for the platform alongside its B2B focus. [ more ]
Social Media Today
1 month ago
Marketing

LinkedIn Adds Premium Video Ad Placement, More AI Ad Tools

LinkedIn launches 'The Wire' video sponsorship program for in-stream video ads aligned with trusted publisher content. [ more ]
Digiday
1 month ago
Marketing

LinkedIn eyes B2C marketers as it looks to increase ad dollars

LinkedIn's popularity is increasing among B2C marketers, driving 20% of global revenue for the platform alongside its B2B focus. [ more ]
morelinkedin
Marketing Dive
1 month ago
Marketing

CTV closes in on linear for consumer ad attention, report finds

CTV ad attention increased to 51.5% in Q1, outperforming linear TV ads. Top CTV apps are YouTube, Netflix, and Hulu. [ more ]
#generative-ai
Finbold
1 week ago
Artificial intelligence

Analysts revise Google stock price targets

Alphabet may be undervalued due to growth prospects from advertising trends and AI in cloud computing. [ more ]
AdExchanger
1 month ago
Marketing

Playing Palais Politics; Can X Win Back Big Brands - Or Anyone Else? | AdExchanger

Generative AI can automate creative variations for better ad performance. [ more ]
Finbold
1 week ago
Artificial intelligence

Analysts revise Google stock price targets

Alphabet may be undervalued due to growth prospects from advertising trends and AI in cloud computing. [ more ]
AdExchanger
1 month ago
Marketing

Playing Palais Politics; Can X Win Back Big Brands - Or Anyone Else? | AdExchanger

Generative AI can automate creative variations for better ad performance. [ more ]
moregenerative-ai
#first-party-data
Exchangewire
1 week ago
Marketing

The Retail Media Boom is Only the Beginning

Retail media networks are evolving as a key profit center for retailers, driven by the shift to digital and the accessibility of first-party data. [ more ]
EMARKETER
3 weeks ago
Marketing tech

Q1 2024 update: Which industries still rely on cookies the most

Food and drink, and travel industries heavily rely on cookies for programmatic ad buys with 86% usage, slow shift to cookieless alternatives.
Ad buyers are increasingly focusing on placements with publishers with first-party data.
Despite the cookie depreciation deadline being extended to 2025, advertisers should continue testing alternative identity solutions. [ more ]
Exchangewire
1 week ago
Marketing

The Retail Media Boom is Only the Beginning

Retail media networks are evolving as a key profit center for retailers, driven by the shift to digital and the accessibility of first-party data. [ more ]
EMARKETER
3 weeks ago
Marketing tech

Q1 2024 update: Which industries still rely on cookies the most

Food and drink, and travel industries heavily rely on cookies for programmatic ad buys with 86% usage, slow shift to cookieless alternatives.
Ad buyers are increasingly focusing on placements with publishers with first-party data.
Despite the cookie depreciation deadline being extended to 2025, advertisers should continue testing alternative identity solutions. [ more ]
morefirst-party-data
Social Media Today
1 month ago
Marketing tech

TikTok Expands 'Out of Phone' Campaigns with UGC

TikTok introduces 'Out of Phone' to help brands utilize TikTok creator content in off-platform promotions. [ more ]
euronews
1 month ago
Artificial intelligence

Digital growth drives up global ad spend

Digital advertising to increase by 5%, with digital ad spend rising by 7.2% globally. Focus on relevancy and personalization for effective advertising. [ more ]
The Drum
1 month ago
Marketing

As indie influencer shop Ykone enters the UK, can it take on the networks?

Ykone aims to disrupt the traditional agency model by diversifying operations amidst the trend of independent influencer agencies remaining autonomous. [ more ]
[ Load more ]