#advertising-trends

#advertising-trends

Standardization in measurement is critical as the number of retail media networks grows, creating complexity for marketers.

Coca-Cola's Christmas ad generated using AI faces backlash, deemed by many as lacking warmth and authenticity.

Retail brands are increasingly targeting new customers for holiday marketing campaigns, reflecting a shift in strategy ahead of the crucial sales season.

UK companies paused marketing budget increases due to uncertainty, marking the first halt in 14 quarters amidst a backdrop of shifting economic sentiment.

Digital audio has overtaken traditional formats, representing a marked shift in advertising spending priorities.

Nielsen's proposed changes to listening calculations could dramatically impact radio ratings and audience measurements.

Channel 4's digital monetization is exceeding audience viewership, reflecting advertisers' increasing preference for high-quality digital content by 2030.

Gaming ad revenue growth is stagnating despite overall advertising growth across other sectors.

The impact of Apple's ATT policy is not the sole reason for the stagnation in gaming ads.

Changes imposed by major platforms like Google are causing dissatisfaction among advertisers.

Pinterest has overtaken X for brand usage and ad spend among marketers this year, indicating a shift in social media strategy.

Paramount announced $6B write-down and layoffs ahead of Skydance merger. Streaming business turned profit in Q2 after 3 years.

Brand love can't be bought; it must be earned. Taglines play a crucial role in shaping consumer perceptions and brand understanding.

The evolution of the TV ad marketplace from the 1990s to present showcases the rise of tech and programmatic selling.

DoubleVerify reported strong Q1 revenue growth but faced stock decline due to lowered full-year guidance, attributed to reduced spending patterns among specific large clients.

Refinanced capital structure with favorable terms, resulting in reduced debt, lower interest rates, and increased asset-based lending.

Focused on digital growth, accelerating digital marketing services to increase revenue while facing challenges in overall revenue and specific categories.

Brands should aim to be trendsetters, not followers, by tapping into culture authentically and standing out with distinctive advertising.

Agencies should not jump on popular creative bandwagons like dancing ads without doing the necessary brand and audience research to ensure authenticity and avoid lack of creativity.

Kantar's annual Creative Effectiveness Awards provide insights based on direct consumer feedback, highlighting effective advertising trends and themes like courage, catastrophizing, candid, consistent, and comical.

Direct-sold display ads remain a top revenue driver for publishers since 2020.

Publishers are shifting focus to events and subscriptions due to challenges in ad revenue.

US adults will spend 55 minutes more per day with digital video than with traditional TV in 2024.

TV's decline in time spent will be more moderate than previously expected, while digital video usage continues to rise.

Improved U.S. media spend forecasts for 2024

Factors driving the growth in media spend

CTV technology is becoming increasingly popular, with connected TV users expected to exceed 62.5 million by 2025.

Viewers are shifting towards free ad-supported streaming services like FAST platforms, creating new opportunities for advertisers.

Overall advertising spend is increasing across various channels.

Resurgence of brand advertising with a focus on long-term customer loyalty and omnichannel strategies.

Launching an indie shop named Quality Experience focusing on creating experiential work.

Emphasis on bringing high-end creative thinking and discipline to modern, multichannel campaigns.