Marketing Briefing: Inside some of advertisers' challenges in the 2024 election cycle
The 2024 election cycle presents unexpected challenges for advertisers, requiring them to adapt to heightened competition and changing ad distribution channels.
Media Briefing: Publishers' Q3 earnings show revenue upticks despite election ad pullback
Majority of publicly traded publishers showed revenue growth in Q3 despite advertising pullbacks, suggesting resilience in the media ecosystem.
Digital subscriptions still thriving among major publishers, reflecting continued consumer demand for online content.
Pinterest plunges as gloomy forecast dampens revenue rebound hopes By Reuters
Pinterest shares dropped over 12% due to a disappointing third-quarter outlook and struggles to compete with larger rivals in the digital ad market.
Digital growth drives up global ad spend
Digital advertising to increase by 5%, with digital ad spend rising by 7.2% globally. Focus on relevancy and personalization for effective advertising.
IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend to Hit 10bn in 2024
IAB Tech Lab releases privacy guidelines for industry compliance, inviting public comment for enhancing privacy standards.
Marketing Briefing: Inside some of advertisers' challenges in the 2024 election cycle
The 2024 election cycle presents unexpected challenges for advertisers, requiring them to adapt to heightened competition and changing ad distribution channels.
Media Briefing: Publishers' Q3 earnings show revenue upticks despite election ad pullback
Majority of publicly traded publishers showed revenue growth in Q3 despite advertising pullbacks, suggesting resilience in the media ecosystem.
Digital subscriptions still thriving among major publishers, reflecting continued consumer demand for online content.
Pinterest plunges as gloomy forecast dampens revenue rebound hopes By Reuters
Pinterest shares dropped over 12% due to a disappointing third-quarter outlook and struggles to compete with larger rivals in the digital ad market.
Digital growth drives up global ad spend
Digital advertising to increase by 5%, with digital ad spend rising by 7.2% globally. Focus on relevancy and personalization for effective advertising.
IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend to Hit 10bn in 2024
IAB Tech Lab releases privacy guidelines for industry compliance, inviting public comment for enhancing privacy standards.
The 2024 Attitudes to Programmatic Advertising Report reveals steady growth in programmatic spending across various digital advertising channels in Europe.
The state of data collaboration: What's next for marketers? | MarTech
Marketers are not fully ready for a post-cookie world, highlighting a significant gap in data readiness.
Brand building in beauty is all about digital fandom - just ask Elf
Understanding the ever-evolving digital landscape is crucial for success in the beauty industry.
The retail media boom has created new roles, requiring new skillsets
Commerce media specialists are essential for brands navigating retail media's complexities and driving impactful campaigns.
A Deep Dive Into Streaming Advertising: Types, Advantages, Challenges, and Best Practices | HackerNoon
The future of programmatic advertising looks robust with rapid growth and increased focus on streaming services for customer engagement and retention.
Go outside: 7 ways to get started with DOOH advertising
Digital out-of-home advertising is projected to significantly grow in Europe, becoming a major component of advertising strategies.
The 2024 Attitudes to Programmatic Advertising Report reveals steady growth in programmatic spending across various digital advertising channels in Europe.
The state of data collaboration: What's next for marketers? | MarTech
Marketers are not fully ready for a post-cookie world, highlighting a significant gap in data readiness.
Nightmare On Affiliate Street; Exploring Search Crevices | AdExchanger
Google is penalizing certain affiliate businesses after scrutinizing their practices, impacting major news publishers.
TikTok Shop dominates social commerce with significant growth in sales, attracting interest from brands previously hesitant to engage.
Modern Retail+ Research: The 2024 playbook for holiday marketing and commerce
Retail brands are increasingly targeting new customers for holiday marketing campaigns, reflecting a shift in strategy ahead of the crucial sales season.
IPA Bellwether Q3 2024: Caution Prevails
UK companies paused marketing budget increases due to uncertainty, marking the first halt in 14 quarters amidst a backdrop of shifting economic sentiment.
Channel 4 CEO Explains Why Digital Eyeballs Are Worth More to the U.K. Broadcaster
Channel 4's digital monetization is exceeding audience viewership, reflecting advertisers' increasing preference for high-quality digital content by 2030.
Publicis snaps up Influential, world's most valuable influencer agency
Publicis Groupe acquires Influential, enhancing influencer marketing capabilities.
As indie influencer shop Ykone enters the UK, can it take on the networks?
Ykone aims to disrupt the traditional agency model by diversifying operations amidst the trend of independent influencer agencies remaining autonomous.
Publicis snaps up Influential, world's most valuable influencer agency
Publicis Groupe acquires Influential, enhancing influencer marketing capabilities.
As indie influencer shop Ykone enters the UK, can it take on the networks?
Ykone aims to disrupt the traditional agency model by diversifying operations amidst the trend of independent influencer agencies remaining autonomous.
Media Buying Briefing: How the upfront has changed over the last 30 years
The evolution of the TV ad marketplace from the 1990s to present showcases the rise of tech and programmatic selling.
DoubleVerify's Stock Tanks On Weak 2024 Guidance | AdExchanger
DoubleVerify reported strong Q1 revenue growth but faced stock decline due to lowered full-year guidance, attributed to reduced spending patterns among specific large clients.
Cumulus Q1: Digital up. Total revenue down. "Considerable runway." - RAIN News
Refinanced capital structure with favorable terms, resulting in reduced debt, lower interest rates, and increased asset-based lending.
Focused on digital growth, accelerating digital marketing services to increase revenue while facing challenges in overall revenue and specific categories.
Should ads follow trends and tropes, or is it simply lazy creative?
Brands should aim to be trendsetters, not followers, by tapping into culture authentically and standing out with distinctive advertising.
Agencies should not jump on popular creative bandwagons like dancing ads without doing the necessary brand and audience research to ensure authenticity and avoid lack of creativity.
Kahlua, Heineken and Dettol top Kantar's most effective campaigns of the year
Kantar's annual Creative Effectiveness Awards provide insights based on direct consumer feedback, highlighting effective advertising trends and themes like courage, catastrophizing, candid, consistent, and comical.
Publisher strategies: How publishers are optimizing revenue streams
Direct-sold display ads remain a top revenue driver for publishers since 2020.
Publishers are shifting focus to events and subscriptions due to challenges in ad revenue.
US adults are spending more time with digital video and less time with traditional tv
US adults will spend 55 minutes more per day with digital video than with traditional TV in 2024.
TV's decline in time spent will be more moderate than previously expected, while digital video usage continues to rise.
Why several U.S. ad forecasts predict a better 2024, and not just because of political spending
Improved U.S. media spend forecasts for 2024
Factors driving the growth in media spend
Council Post: Streaming TV Trends Of 2024 And Why They Matter
CTV technology is becoming increasingly popular, with connected TV users expected to exceed 62.5 million by 2025.
Viewers are shifting towards free ad-supported streaming services like FAST platforms, creating new opportunities for advertisers.
3 big reasons to be optimistic about advertising in 2024, survey reveals
Overall advertising spend is increasing across various channels.
Resurgence of brand advertising with a focus on long-term customer loyalty and omnichannel strategies.
Ari Weiss on leaving DDB to launch indie: 'You're only as good as your latest bit'
Launching an indie shop named Quality Experience focusing on creating experiential work.
Emphasis on bringing high-end creative thinking and discipline to modern, multichannel campaigns.
Upside for streaming audio advertising (Borrell Research)
Streaming audio shows potential for increased usage and interest. High interest in streaming video contrasts with low actual use. High use but low interest in radio compared to other media categories.
Opti Digital Barometer: Fluctuations in eCPM Across Western Europe in 2023
eCPM fluctuations in Western Europe in 2023
Impact of exceptional year 2021 on eCPM trends
Upside for streaming audio advertising (Borrell Research)
Streaming audio shows potential for increased usage and interest. High interest in streaming video contrasts with low actual use. High use but low interest in radio compared to other media categories.
Opti Digital Barometer: Fluctuations in eCPM Across Western Europe in 2023
Media Briefing: Publishers say Q1 is 'off like a rocket' after a lousy 2023
Ad revenue in Q1 2024 is up compared to last year, indicating a positive trend.
Despite a challenging 2023, digital publishers are experiencing significant increases in ad sales in Q1 2024.
5 trends that will dictate the CTV landscape in 2024
CTV growth presents new opportunities for advertisers
Broadcasters remain significant in the streaming landscape
Google Shares Insights Into Top Super Bowl Related Trends
Brands opted for emotional and purpose-driven ads.
Digital and social media platforms played a significant role in advertising.
Yahoo Launches New Identity Testing Capabilities in DSP to Drive Insights, Accountability
Yahoo is offering first-to-market testing capabilities for its Yahoo Identity Solutions directly in the Yahoo DSP.
Advertisers can now easily test their campaign future-proofing strategies in a simulated environment to understand how Yahoo Identity Solutions can support their programmatic media.