#advertising-trends
#advertising-trends

4 weeks ago

VTubers are catching marketers' eyes in 2025

In 2025, VTubers are gaining popularity, drawing advertiser attention and increasing influencer marketing investments.

fromAdExchanger

Talk About Brick And Mortar Ads; Respect User Privacy - Period | AdExchanger

Retail media networks, like those launched by RE/MAX, exemplify how traditional companies can tap into diverse advertising revenue beyond their primary markets.

E-Commerce

Digital life

DoubleVerify's 9th Global Insights Report Reveals Shifting Media Quality and Performance Trends - ExchangeWire.com

Global media quality has improved, with declines in brand violation rates and fraud, although attention varies by region and format.

E-Commerce

Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025

Creator economy faces challenges with budget cuts impacting multicultural creators and a shift towards micro influencers, emphasizing strategic survival.

#marketing

Marketing

Marketing Budgets Bounce Back: IPA Bellwether Q2 2025

Marketing tech

Amid 2025's signal crisis, identity graphs are boosting efficiency

Marketing

Marketing Budgets Bounce Back: IPA Bellwether Q2 2025

Marketing tech

Amid 2025's signal crisis, identity graphs are boosting efficiency

more#marketing

#influencer-marketing

fromInc

E-Commerce

This Social Media Expert Predicts That 1 Influencer Strategy Will Soon Be Everywhere

Marketing

We are all responsible for this commoditized influencer shitshow

Media industry

How marketers, creators vet influencer agencies as the creator economy continues to expand

fromInc

E-Commerce

This Social Media Expert Predicts That 1 Influencer Strategy Will Soon Be Everywhere

Marketing

We are all responsible for this commoditized influencer shitshow

more#influencer-marketing

Media industry

How marketers, creators vet influencer agencies as the creator economy continues to expand

#digital-advertising

Digital life

Overheard at Digiday's CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars

Media industry

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront's legacy scale

Digital life

Overheard at Digiday's CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars

Media industry

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront's legacy scale

more#digital-advertising

Parenting

fromSlate Magazine

My Facebook Algorithm Desperately Wants Me to Give My Baby Up for Adoption. I ... Don't Have a Baby.

Social media ads for adoption and egg donation emphasize the appealing lifestyle aspects of potential parents.

fromEMARKETER

AI search ad spending will climb with consumer adoption

US advertisers are projected to allocate 13.6% of all search ad budget to AI by 2029, a significant increase from just 0.7% in 2025.

#retail-media

fromEMARKETER

Marketing tech

Retail media spend shifts toward video, social

Marketing tech

New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

Marketing tech

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

fromEMARKETER

Marketing tech

Retail media spend shifts toward video, social

Marketing tech

New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

Marketing tech

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

more#retail-media

#google-ads

Marketing tech

Google Ads Asset-Level Performance Max Reporting Rolling Out

Social media marketing

Google Ads With Follower Counts

Marketing tech

Google Ads Asset-Level Performance Max Reporting Rolling Out

Social media marketing

Google Ads With Follower Counts

Google is integrating social media follower counts into sponsored search ads, signaling a shift in ad strategies.

The state of interactive video: How shoppable, personalized and clickable video elements are driving brand engagement and ROI

Interactive videos enhance engagement by transforming viewers into participants, critical in an attention-saturated market.

#wpp

Media industry

Digest: WPP CEO Read to Step Down; Prime Video Adds Private Auctions; YouTube Loosens Moderation

Media Buying Briefing: What does WPP Media's course change actually mean for advertisers?

WPP's restructuring aims to simplify its organization and improve client services amidst ongoing industry challenges.

Media industry

Digest: WPP CEO Read to Step Down; Prime Video Adds Private Auctions; YouTube Loosens Moderation

Media Buying Briefing: What does WPP Media's course change actually mean for advertisers?

WPP's restructuring aims to simplify its organization and improve client services amidst ongoing industry challenges.

Media Buying Briefing: Upfront sports is getting the job done - but it's not helping the rest of the market move

The NFL has become a mainstream asset in the upfront marketplace, impacting media buying dynamics significantly.

Nordic Programmatic DOOH Growth to Outpace Global, with 37% Investment Rise Ahead

The Nordic region is rapidly adopting programmatic digital out-of-home (pDOOH), with 32% of campaigns utilizing it, surpassing the global average.

How advertisers can cash in on the happiest place on the internet

Consumers experience high levels of joy and engagement during e-commerce checkouts, making it an optimal moment for brands to connect.

Artificial intelligence

fromAdweek

Brands Need to Stand Out as Bots Begin Buying

AI agents are transforming digital commerce by managing shopping and payments on behalf of consumers.

fromModern Retail

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

Display advertising continues to grow, with marketers increasingly turning to email display ads as a preferred choice over traditional programmatic display ads.

fromScripps News

Tariffs as a marketing strategy? Here's how companies are framing the import tax

Companies from automakers to underwear brands are making the import tax a part of their sales pitch. A sense of urgency isn't the only way companies are framing the price hikes.

US politics

fromEntrepreneur

Fix This First to Make Every Ad Dollar Count | Entrepreneur

Driving traffic and capturing conversions are important marketing goals, but they can only succeed if what you're selling meets or exceeds expectations.

Marketing tech

Social media marketing

fromForbes

Tips For Targeting Older Consumers Via Influencer Marketing

Many companies overlook older consumers despite their significant market presence and spending power, leading to ineffective marketing strategies.

What's in and out in this year's TV and streaming ad upfront market

The 2025 upfront market is poised for contention, influenced by economic uncertainty and shifting advertiser priorities.

Advertisers are seeking flexibility in commitments, which may disrupt traditional upfront negotiations.

fromAol

Analyst Cautions On Snap As Meta And Google Benefit From Ad Spending Shifts

Snap's revenue increased by 14% year-over-year to $1.36 billion in Q1 2025, surpassing Wall Street estimates despite a looming headwind for Q2 guidance.

Marketing tech

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.

fromMashable India

Good News For Aspiring Influencers: Creator Jobs Grew 7x In Recent Years

The creator job market is rapidly expanding, with opportunities reaching 1.5 million by 2024.

fromMarketing Dive

Edo extends data interoperability for TV outcomes measurement

Edo's new tool enhances media planning by optimizing audience engagement data across platforms.

Advertisers can leverage predictive outcomes to improve ad-driven engagement significantly.

Interoperability is crucial for marketing data in the evolving media landscape.

fromModern Retail

Faced with tariff spending fears, brands look to Amazon's search ads and DSP

Advertisers are shifting focus to performance channels like Amazon amidst economic uncertainty.

Digest: Sharp Decline in News Ad Spend; Meta to Train AI Models on Public Social Content in the EU

News ad spend is declining significantly, with brands favoring user-generated content over journalism.

Meta will train its AI on public content in the EU, aligning with privacy regulations.

Barb launches beta for overnight commercial ratings, improving measurement speed.

Future of TV Briefing: The outlook for outcome-based measurement - and outcome-based buying

Outcome-based measurement is increasingly influencing TV and streaming ad markets, but poses risks for both buyers and sellers.

Social media marketing

fromSocial Media Today