#advertising-trends
#advertising-trends

5 hours ago

Brands Need to Stand Out as Bots Begin Buying

AI agents are transforming digital commerce by managing shopping and payments on behalf of consumers.

A Road Map For Brands On The New Frontier Of Advertising

Traditional advertising methods are becoming less effective as modern consumers resist interruptions for content.

Marketing tech

Amid 2025's signal crisis, identity graphs are boosting efficiency

Social media marketing

Tips For Targeting Older Consumers Via Influencer Marketing

fromRAIN News

Digital media drive local ad revenue; overall spending estimated to rise

BIA projects a rise in U.S. local advertising revenue driven by digital media.

Digital media revenue is expected to exceed traditional media revenue in 2025.

How to differentiate creators and influencers-and why it matters

Influencer marketing spend is projected to grow 15% YoY, reaching $10.52 billion by 2025, but terminology clarity is lacking.

Artificial intelligence

5 hours ago

Brands Need to Stand Out as Bots Begin Buying

AI agents are transforming digital commerce by managing shopping and payments on behalf of consumers.

A Road Map For Brands On The New Frontier Of Advertising

Traditional advertising methods are becoming less effective as modern consumers resist interruptions for content.

Marketing tech

Amid 2025's signal crisis, identity graphs are boosting efficiency

Social media marketing

Tips For Targeting Older Consumers Via Influencer Marketing

more#consumer-behavior

#marketing-strategies

Media Buying Briefing: Crossmedia's global goals are to localize where holdcos can't

Crossmedia is innovatively expanding its global reach through partnerships rather than acquisitions, allowing agencies to retain independence.

Recent trends show a growing pattern of mergers and acquisitions among agencies globally, not just limited to larger companies.

Marketers embrace AI in the campaign process while struggling to navigate its complexity

Many companies have yet to fully integrate AI in media campaigns, but publishers are ahead, while brands work towards full deployment.

Complexity and data security are significant barriers to AI adoption in media, necessitating clear strategies and metrics.

fromModern Retail

18 hours ago

Marketing tech

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

fromScripps News

US politics

Tariffs as a marketing strategy? Here's how companies are framing the import tax

Media Buying Briefing: Crossmedia's global goals are to localize where holdcos can't

Crossmedia is innovatively expanding its global reach through partnerships rather than acquisitions, allowing agencies to retain independence.

Recent trends show a growing pattern of mergers and acquisitions among agencies globally, not just limited to larger companies.

Marketers embrace AI in the campaign process while struggling to navigate its complexity

Many companies have yet to fully integrate AI in media campaigns, but publishers are ahead, while brands work towards full deployment.

Complexity and data security are significant barriers to AI adoption in media, necessitating clear strategies and metrics.

fromModern Retail

18 hours ago

Marketing tech

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

fromScripps News

more#marketing-strategies

US politics

Tariffs as a marketing strategy? Here's how companies are framing the import tax

Faced with tariff spending fears, brands look to Amazon's search ads and DSP

Advertisers are shifting focus to performance channels like Amazon amidst economic uncertainty.

fromEntrepreneur

Marketing tech

Fix This First to Make Every Ad Dollar Count | Entrepreneur

Marketing tech

New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

fromModern Retail

Faced with tariff spending fears, brands look to Amazon's search ads and DSP

Advertisers are shifting focus to performance channels like Amazon amidst economic uncertainty.

fromEntrepreneur

Marketing tech

Fix This First to Make Every Ad Dollar Count | Entrepreneur

Marketing tech

New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

Media industry

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront's legacy scale

Social media marketing

Canva Adds LinkedIn Video Creation Templates

2 weeks ago

Media industry

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront's legacy scale

Social media marketing

Canva Adds LinkedIn Video Creation Templates

more#linkedin

#google-ads

Google Ads WhatsApp Messaging For Performance Max Campaigns

Google Ads now supports WhatsApp messaging in Performance Max campaigns, expanding advertisers' options for customer communication.

2 weeks ago

Google Ads With Follower Counts

Google is integrating social media follower counts into sponsored search ads, signaling a shift in ad strategies.

Google Ads WhatsApp Messaging For Performance Max Campaigns

Google Ads now supports WhatsApp messaging in Performance Max campaigns, expanding advertisers' options for customer communication.

2 weeks ago

Google Ads With Follower Counts

Google is integrating social media follower counts into sponsored search ads, signaling a shift in ad strategies.

What's in and out in this year's TV and streaming ad upfront market

The 2025 upfront market is poised for contention, influenced by economic uncertainty and shifting advertiser priorities.

Advertisers are seeking flexibility in commitments, which may disrupt traditional upfront negotiations.

#market-analysis

fromArs Technica

Marketing tech

Big brands are spending small sums on X to stay out of Musk's crosshairs

fromAol

3 weeks ago

Marketing tech

Analyst Cautions On Snap As Meta And Google Benefit From Ad Spending Shifts

fromArs Technica

Marketing tech

Big brands are spending small sums on X to stay out of Musk's crosshairs

fromAol

3 weeks ago

Marketing tech

Analyst Cautions On Snap As Meta And Google Benefit From Ad Spending Shifts

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.

Marketing tech

Edo extends data interoperability for TV outcomes measurement

fromThe Drum

3 weeks ago

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.

Marketing tech

Edo extends data interoperability for TV outcomes measurement

Good News For Aspiring Influencers: Creator Jobs Grew 7x In Recent Years

The creator job market is rapidly expanding, with opportunities reaching 1.5 million by 2024.

#influencer-marketing

How cult brands like Crocs, Southwest see influencer marketing evolving

Influencer marketing is increasingly central to brand strategies, potentially reallocating budgets from traditional advertising methods.

Media industry

How marketers, creators vet influencer agencies as the creator economy continues to expand

Marketing

Snapchat Shares New Data on the Benefits of Brand/Creator Partnerships

How cult brands like Crocs, Southwest see influencer marketing evolving

Influencer marketing is increasingly central to brand strategies, potentially reallocating budgets from traditional advertising methods.

Media industry

How marketers, creators vet influencer agencies as the creator economy continues to expand

more#influencer-marketing

Marketing

Snapchat Shares New Data on the Benefits of Brand/Creator Partnerships

Digest: Sharp Decline in News Ad Spend; Meta to Train AI Models on Public Social Content in the EU

News ad spend is declining significantly, with brands favoring user-generated content over journalism.

Meta will train its AI on public content in the EU, aligning with privacy regulations.

Barb launches beta for overnight commercial ratings, improving measurement speed.

Future of TV Briefing: The outlook for outcome-based measurement - and outcome-based buying

Outcome-based measurement is increasingly influencing TV and streaming ad markets, but poses risks for both buyers and sellers.

Marketing

4 CTV ad spend trends to track in 2025

Future of TV Briefing: The outlook for outcome-based measurement - and outcome-based buying

Outcome-based measurement is increasingly influencing TV and streaming ad markets, but poses risks for both buyers and sellers.

Marketing

4 CTV ad spend trends to track in 2025

more#streaming-services

Brands Anticipate Increased Retail Media Budgets Amid Measurable Challenges

A significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.

fromCity AM

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.

The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.

fromYahoo Finance

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.

Marketing tech

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

fromWWD

Brands Anticipate Increased Retail Media Budgets Amid Measurable Challenges

A significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.

fromCity AM

The top five trends emerging in sports marketing in 2025

Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.

The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.

fromYahoo Finance

The top five trends emerging in sports marketing in 2025

Sports marketing is crucial for brand growth, trust, and audience connection in an era of media fragmentation.

Marketing tech

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

The future of advertising is owned media networks-those that wait will lose

Digital advertising is shifting towards owned media networks, giving companies greater control over their ad strategies.

Introducing the Digiday+ Ad Tech Briefing: A new way to unpack the industry's biggest stories

The Ad Tech Briefing is a novel newsletter that aims to provide deeper analysis and insights on the rapidly evolving ad tech landscape that mainstream media often overlooks.

Marketing tech

Marketing Briefing: How the desire for cultural relevance is changing marketers' planning cycles

Marketers aim to integrate their brands into evolving cultural moments, necessitating flexible budgets and a willingness to adjust strategies.

fromFast Company

Meet 15 companies that are turning ads and marketing into cultural moments

Effective cultural engagement is essential for brands to capture and retain audience attention in today's fragmented media landscape.

Marketing Briefing: How the desire for cultural relevance is changing marketers' planning cycles

Marketers aim to integrate their brands into evolving cultural moments, necessitating flexible budgets and a willingness to adjust strategies.

fromFast Company

Meet 15 companies that are turning ads and marketing into cultural moments

Effective cultural engagement is essential for brands to capture and retain audience attention in today's fragmented media landscape.

Disney marketing director Angela Affinita on the art of brand storytelling in 2025

Storytelling is essential for brands to connect with audiences amid a complex media landscape.

Audio Ad Tech: AI and Personalisation are Making Waves

Audio advertising is emerging as a highly effective way to engage consumers, rivaling visual ads.

Podcasts have significantly grown in popularity, providing advertisers with loyal and engaged audiences.

fromSfgate

Marketing tech

Print Advertising: 5 Reasons It Prevails Over Digital

Marketing

Amazon's DSP ambition: Becoming the first choice in programmatic

fromThe Drum

Disney marketing director Angela Affinita on the art of brand storytelling in 2025

Storytelling is essential for brands to connect with audiences amid a complex media landscape.

Audio Ad Tech: AI and Personalisation are Making Waves

Audio advertising is emerging as a highly effective way to engage consumers, rivaling visual ads.

Podcasts have significantly grown in popularity, providing advertisers with loyal and engaged audiences.

fromSfgate

Print Advertising: 5 Reasons It Prevails Over Digital

Print advertising is not dead and remains a vital part of an effective marketing strategy.

Marketing

Amazon's DSP ambition: Becoming the first choice in programmatic

more#digital-marketing

Future of TV Briefing: How TV networks' streaming and linear ad businesses fared in Q4 2024

Fox is currently the outlier among TV networks, benefiting from political advertising and live events while streaming remains an emerging market.

New Research Reveals 3 Insights Shaping CTV Media Buys

CTV is increasingly recognized for brand growth, yet many marketers still view it as a performance marketing tool.

Marketers chase better measurement across channels

A majority of ad buyers are prioritizing cross-platform measurement for future advertising strategies.

The lack of standardization in retail media networks presents major challenges for advertisers.

US news

fromwww.npr.org

The best (and worst) Super Bowl commercials... so far

Super Bowl ads in 2025 focus on reassurance and human connection amidst societal challenges.

Artificial intelligence

These Three Technologies Are a Glimpse Into the Future of Advertising

The Consumer Electronics Show (CES) highlights the transformative role of agentic AI in consumer technology and advertising.

fromwww.theguardian.com