Marketing tech
fromEMARKETER
3 months agoHow to differentiate creators and influencers-and why it matters
Influencer marketing spend is projected to grow 15% YoY, reaching $10.52 billion by 2025, but terminology clarity is lacking.
#advertising-trends
#advertising-trends
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#consumer-behavior
Media industry
fromRAIN News
3 months agoDigital media drive local ad revenue; overall spending estimated to rise
BIA projects a rise in U.S. local advertising revenue driven by digital media.
Digital media revenue is expected to exceed traditional media revenue in 2025.
Artificial intelligence
fromAdweek
1 month agoBrands Need to Stand Out as Bots Begin Buying
AI agents are transforming digital commerce by managing shopping and payments on behalf of consumers.
#retail-media
Media industry
fromWWD
4 months agoBrands Anticipate Increased Retail Media Budgets Amid Measurable Challenges
A significant majority of companies plan to increase retail media budgets, indicating a strong growth trajectory in the sector.
Marketing
fromCity AM
6 months agoThe top five trends emerging in sports marketing in 2025
Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.
The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.
Marketing
fromCity AM
6 months agoThe top five trends emerging in sports marketing in 2025
Sports marketing is essential for brands entering new markets and building trust and loyalty through major events.
The retail media boom is transforming engagement strategies for sports marketers, merging commerce with fan interactions for better results.
#marketing-strategies
Marketing tech
fromDigiday
4 months agoMedia Buying Briefing: Crossmedia's global goals are to localize where holdcos can't
Crossmedia is innovatively expanding its global reach through partnerships rather than acquisitions, allowing agencies to retain independence.
Recent trends show a growing pattern of mergers and acquisitions among agencies globally, not just limited to larger companies.
Marketing tech
fromEMARKETER
3 months agoMarketers embrace AI in the campaign process while struggling to navigate its complexity
Many companies have yet to fully integrate AI in media campaigns, but publishers are ahead, while brands work towards full deployment.
Complexity and data security are significant barriers to AI adoption in media, necessitating clear strategies and metrics.
Marketing tech
fromDigiday
4 months agoMedia Buying Briefing: Crossmedia's global goals are to localize where holdcos can't
Crossmedia is innovatively expanding its global reach through partnerships rather than acquisitions, allowing agencies to retain independence.
Recent trends show a growing pattern of mergers and acquisitions among agencies globally, not just limited to larger companies.
Marketing tech
fromEMARKETER
3 months agoMarketers embrace AI in the campaign process while struggling to navigate its complexity
Many companies have yet to fully integrate AI in media campaigns, but publishers are ahead, while brands work towards full deployment.
Complexity and data security are significant barriers to AI adoption in media, necessitating clear strategies and metrics.
Media industry
fromDigiday
1 month agoWhat's in and out in this year's TV and streaming ad upfront market
The 2025 upfront market is poised for contention, influenced by economic uncertainty and shifting advertiser priorities.
Advertisers are seeking flexibility in commitments, which may disrupt traditional upfront negotiations.
Marketing tech
fromExchangewire
2 months agoDigest: Sharp Decline in News Ad Spend; Meta to Train AI Models on Public Social Content in the EU
News ad spend is declining significantly, with brands favoring user-generated content over journalism.
Meta will train its AI on public content in the EU, aligning with privacy regulations.
Barb launches beta for overnight commercial ratings, improving measurement speed.
fromDigiday
3 months agoIntroducing the Digiday+ Ad Tech Briefing: A new way to unpack the industry's biggest stories
The Ad Tech Briefing is a novel newsletter that aims to provide deeper analysis and insights on the rapidly evolving ad tech landscape that mainstream media often overlooks.
Marketing tech
fromwww.theguardian.com
6 months agoIf popular culture is anything to go by, 2024 is the year we simply gave up | Kirsty Major
The culture is reflecting a shift from the structured self-improvement of the 2010s to the messy decadence of the 2020s, encapsulated by the album Brat by Charli XCX.
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