#advertising-trends
#advertising-trends

E-Commerce

This Social Media Expert Predicts That 1 Influencer Strategy Will Soon Be Everywhere

fromThe Drum

fromwww.businessinsider.com

Marketing

We are all responsible for this commoditized influencer shitshow

Social media marketing

2 weeks ago

The balance of power in influencer marketing is shifting

Advertisers are shifting spending from influencer payments to boosting posts, with projections indicating a near-equal distribution in 2024.

fromInc

E-Commerce

This Social Media Expert Predicts That 1 Influencer Strategy Will Soon Be Everywhere

fromThe Drum

more#influencer-marketing

Marketing

We are all responsible for this commoditized influencer shitshow

Marketing

fromEMARKETER

3 weeks ago

As store visits get shorter, in-store commerce media targets convenience store shoppers

Advertisers should focus on convenience stores due to shorter consumer shopping trips and the effectiveness of in-store media.

fromThedrum

3 weeks ago

PubMatic and IAB Europe Release New Research Revealing the State of Online Video Advertising Today and Predictions for the Year Ahead

Media buyers are increasingly investing in video advertising, particularly connected TV, due to its cost-effectiveness and audience reach.

Digital life

fromForbes

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.

Law

fromLawSites

New FlyTech-LawSites Report on Legal Tech Advertising Finds Market Splitting Between Commoditization and Competition as Demand Surges

Legal tech advertising is growing rapidly, with a significant drop in lead costs indicating increased demand and evolving buyer behavior.

Media industry

fromForbes

Tatiana Wilkins Explains Out Of Home Ads And Why They Keep Growing

Out of Home advertising is a rapidly growing field that plays a crucial role in marketing, especially in the music industry.

Marketing

fromForbes

Creator Marketing's $500 Billion Blind Spot In Video Advertising

Brands treat creator marketing as sponsorships rather than media investments, limiting its growth potential despite significant market opportunities.

The Creativity Trade-Off: What Marketers Risk Losing In The Age Of AI | AdExchanger

AI's rise in advertising enhances efficiency but risks eroding creativity and originality, leading to homogenized campaigns that fail to engage audiences.

Higher Programmatic CPMs Drove 44% Revenue Growth For The Guardian US | AdExchanger

The Guardian US increased programmatic revenue by 44% year over year, focusing on higher CPMs rather than traffic volume.

E-Commerce

9 months ago

Wondercraft Launches AI Tool To Speed Up Audio Ad Production | AdExchanger

Audio advertising is increasingly popular but underfunded, inspiring the development of AI tools like Wonda to enhance content creation.

Video games

9 months ago

VTubers are catching marketers' eyes in 2025

In 2025, VTubers are gaining popularity, drawing advertiser attention and increasing influencer marketing investments.

9 months ago

Talk About Brick And Mortar Ads; Respect User Privacy - Period | AdExchanger

Retail media networks, like those launched by RE/MAX, exemplify how traditional companies can tap into diverse advertising revenue beyond their primary markets.

E-Commerce

Digital life

DoubleVerify's 9th Global Insights Report Reveals Shifting Media Quality and Performance Trends - ExchangeWire.com

Global media quality has improved, with declines in brand violation rates and fraud, although attention varies by region and format.

E-Commerce

Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025

Creator economy faces challenges with budget cuts impacting multicultural creators and a shift towards micro influencers, emphasizing strategic survival.

Marketing

Marketing Budgets Bounce Back: IPA Bellwether Q2 2025

Marketing budgets rebounded in Q2 2025, showing a +5.5% net balance, driven by tactical strategies amid economic uncertainty.

Overheard at Digiday's CTV Ad Strategies event: Streaming is reaching 50% of all upfront dollars

Clients' pricing models often favor cheaper CPMs. The challenge is streaming video is expensive, which complicates the negotiation landscape as digital ad spend grows.

Digital life

Parenting

fromSlate Magazine

My Facebook Algorithm Desperately Wants Me to Give My Baby Up for Adoption. I ... Don't Have a Baby.

Social media ads for adoption and egg donation emphasize the appealing lifestyle aspects of potential parents.

fromEMARKETER

AI search ad spending will climb with consumer adoption

US advertisers are projected to allocate 13.6% of all search ad budget to AI by 2029, a significant increase from just 0.7% in 2025.

fromEMARKETER

Retail media spend shifts toward video, social

Increased spending on video and social media advertising by US retail media buyers over the next year.

Retail media advertising is focusing on multi-channel strategies despite execution challenges.

fromSearch Engine Roundtable

Google Ads Asset-Level Performance Max Reporting Rolling Out

Google Ads is rolling out new asset-level reporting for Performance Max campaigns.

Advertisers are excited about access to cost and conversion data.

The state of interactive video: How shoppable, personalized and clickable video elements are driving brand engagement and ROI

Interactive videos enhance engagement by transforming viewers into participants, critical in an attention-saturated market.

#wpp

Media industry

Digest: WPP CEO Read to Step Down; Prime Video Adds Private Auctions; YouTube Loosens Moderation

Media industry

Media Buying Briefing: What does WPP Media's course change actually mean for advertisers?

WPP's restructuring aims to simplify its organization and improve client services amidst ongoing industry challenges.

Media industry

Digest: WPP CEO Read to Step Down; Prime Video Adds Private Auctions; YouTube Loosens Moderation

Media industry

Media Buying Briefing: What does WPP Media's course change actually mean for advertisers?

WPP's restructuring aims to simplify its organization and improve client services amidst ongoing industry challenges.

Media Buying Briefing: Upfront sports is getting the job done - but it's not helping the rest of the market move

The NFL has become a mainstream asset in the upfront marketplace, impacting media buying dynamics significantly.

Nordic Programmatic DOOH Growth to Outpace Global, with 37% Investment Rise Ahead

The Nordic region is rapidly adopting programmatic digital out-of-home (pDOOH), with 32% of campaigns utilizing it, surpassing the global average.

fromThe Drum

How advertisers can cash in on the happiest place on the internet

Consumers experience high levels of joy and engagement during e-commerce checkouts, making it an optimal moment for brands to connect.

Artificial intelligence

fromAdweek

Brands Need to Stand Out as Bots Begin Buying

AI agents are transforming digital commerce by managing shopping and payments on behalf of consumers.

fromModern Retail