According to EMARKETER's May forecast, US advertisers are set to invest $25.9 billion in AI search ads by 2029, marking a significant rise to 13.6% of total search ad spending from a mere 0.7% in 2025. Additionally, a YouGov survey from February revealed that 38% of US adults utilize AI search summaries for half or more of their search queries. However, a December 2024 study by Pearl found that 29% of individuals who do not use AI prefer human interactions, indicating challenges for AI adoption going forward. Marketers are urged to initiate AI strategies now to adapt to this shift.
US advertisers are projected to allocate 13.6% of all search ad budget to AI by 2029, a significant increase from just 0.7% in 2025.
38% of US adults already rely on AI search summaries for at least half of their queries, indicating a trend towards AI tools in everyday searches.
A notable 29% of non-AI users prefer interactions with real people over AI, revealing potential barriers to AI search tool adoption and areas for further development.
As AI adoption grows, marketers must adapt by launching AI search initiatives to optimize their outreach strategies towards target audiences in these new channels.
#ai-search-ads #advertising-trends #consumer-behavior #marketing-strategies #search-engine-marketing
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