#search-engine-marketing

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Digital life
fromAdExchanger
2 months ago

Get Your Clicks While You Can; WPP's No Good Very Bad Year | AdExchanger

AIOs are misrepresented as increasing traffic diversity, while Google profits despite fewer ad clicks by controlling broader search queries through Smart Bidding.
fromEMARKETER
2 months ago

AI search ad spending will climb with consumer adoption

US advertisers are projected to allocate 13.6% of all search ad budget to AI by 2029, a significant increase from just 0.7% in 2025.
Marketing tech
fromSearch Engine Roundtable
3 months ago

Daily Search Forum Recap: June 6, 2025

Google enhanced structured data and AI features, indicating progress in search technology.
New sponsored labels and Local Service Ads updates show shifts in content presentation.
SEO investment proves beneficial for businesses, reflected in revenue growth.
Marketing tech
fromBenzinga
4 months ago

Marketers Are Panicking About ChatGPT's Impact On SEO - Gumshoe Just Raised $2M From Top Tech Veterans To Solve The AI Search Crisis - Redfin (NASDAQ:RDFN)

Gumshoe, a Seattle startup, raised $2M in funding to enhance marketers' understanding of AI-driven search engine dynamics.
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