How TikTok's new search ad format helps Eventbrite inspire event-goersBrands are shifting advertising strategies from traditional search engines to platforms like TikTok to engage younger consumers.
Artificial Intelligence Avalanche Looming For Search EnginesThe rise of AI search technologies may disrupt Google's dominance in digital marketing.Digital marketers must prepare for potential shifts away from Google as new competitors emerge.
What Google Chrome's potential sale means for the future of advertisingGoogle's potential divestment of Chrome could reshape digital advertising, compelling marketers to adapt to new SEM strategies in a changing landscape.
New ad formats in AI Overviews move the needle on AI monetization for GoogleGoogle is enhancing user engagement and ad effectiveness with generative AI-powered ad features integrated into search results.
What's worse than ads and AI? Ads in your AI, so Google is testing itGoogle has started displaying ads in AI Overviews for US mobile users, integrating sponsored content into search results.
Google AI Overview Ads In The WildGoogle is rolling out ads within the AI Overviews feature in US mobile search results.
Daily Search Forum Recap: February 3, 2025Google is testing AI-generated backgrounds for shopping campaign images, opt out is required.Updates in Google Business Profiles include a product studio feature.
Artificial Intelligence Avalanche Looming For Search EnginesThe rise of AI search technologies may disrupt Google's dominance in digital marketing.Digital marketers must prepare for potential shifts away from Google as new competitors emerge.
What Google Chrome's potential sale means for the future of advertisingGoogle's potential divestment of Chrome could reshape digital advertising, compelling marketers to adapt to new SEM strategies in a changing landscape.
New ad formats in AI Overviews move the needle on AI monetization for GoogleGoogle is enhancing user engagement and ad effectiveness with generative AI-powered ad features integrated into search results.
What's worse than ads and AI? Ads in your AI, so Google is testing itGoogle has started displaying ads in AI Overviews for US mobile users, integrating sponsored content into search results.
Google AI Overview Ads In The WildGoogle is rolling out ads within the AI Overviews feature in US mobile search results.
Daily Search Forum Recap: February 3, 2025Google is testing AI-generated backgrounds for shopping campaign images, opt out is required.Updates in Google Business Profiles include a product studio feature.
Microsoft Bing Testing Underlined & Bold Sponsored ResultsMicrosoft is testing new styles for Bing ads to enhance visibility and differentiation from organic results.
Video: Google November Core Update Done, Chrome Site Engagement Metrics, Canonicals, 21 Years & MoreGoogle completed its core update, addressing site engagement, canonicalization, and clustering amidst significant fluctuations earlier in the week.
Microsoft Bing Testing Underlined & Bold Sponsored ResultsMicrosoft is testing new styles for Bing ads to enhance visibility and differentiation from organic results.
Video: Google November Core Update Done, Chrome Site Engagement Metrics, Canonicals, 21 Years & MoreGoogle completed its core update, addressing site engagement, canonicalization, and clustering amidst significant fluctuations earlier in the week.
Google Ads Testing Showing Same Ad From Same Advertiser On Same Search Results PageGoogle is experimenting with showing the same ad from the same advertiser in two spots on search results pages.
Mastering Search Engine Marketing Intelligence: Tips, Techniques, And Proven Tools For Busy MarketersSEM leverages paid ads to boost visibility in SERPs, using data analysis to optimize campaign performance and identify growth opportunities.
4 Search Engine Marketing Techniques for Small Retail Businesses | EntrepreneurEffective SEM campaigns require geo-specific targeting to reach customers likely to convert.
6 Types Of Advertising To Try In 2024Successful advertising isn't one-size-fits-all; it depends on business goals, target audience, and budget.Search engine marketing is crucial as it influences the customer journey and overall ROI.
Brands Are Wrestling With Google Search's Growing ComplexitySearch engine changes create challenges for marketers with rising ad costs and automation lacking transparency.