Gumshoe, a Seattle-based startup, secured $2 million in pre-seed funding aimed at helping marketers comprehend and influence AI search engines like ChatGPT. The funding round was led by Pioneer Square Labs and included notable investors. Gumshoe's technology simulates conversations with AI models to assess brand visibility and develop a new metric termed 'share of LLM'. Co-founder Todd Sawicki emphasizes the critical importance of this understanding as AI models prioritize accuracy and canonical information over traditional SEO measures, which often rely on popularity alone.
Gumshoeâs core technology generates thousands of simulated conversations with AI models, analyzing brand visibility in AI search, a new essential metric called 'share of LLM'.
Co-founder Todd Sawicki described traditional SEO as a popularity contest, contrasting it with AI search that seeks accurate, canonical information over trends.
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