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1 day agoGet Your Clicks While You Can; WPP's No Good Very Bad Year | AdExchanger
Google execs consistently claim that Advanced Information Outputs (AIOs) distribute traffic across more sites, but this assertion is misleading. Despite fewer clicks on ads, Google maintains profitability, benefiting from greater demand across diverse search queries, a dynamic supported by Smart Bidding which enables control over broader keyword strategies. A prominent concern arises with AIOs cannibalizing high-intent keywords, an issue highlighted by industry specialists while Google seemingly perpetuates revenue targets through these automated systems.
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