#aios

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Marketing tech
fromAdExchanger
1 day ago

The Daily (Mail's) Dose Of Medicine; No Time To Wait On Pause Ads | AdExchanger

AIOs and Google's results reduce publishers' clickthroughs, while programmatic pause ads and shoppable formats aim to recapture user engagement and monetization opportunities.
Digital life
fromAdExchanger
4 months ago

Get Your Clicks While You Can; WPP's No Good Very Bad Year | AdExchanger

AIOs are misrepresented as increasing traffic diversity, while Google profits despite fewer ad clicks by controlling broader search queries through Smart Bidding.
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