#pause-ad-formats

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Marketing tech
fromAdExchanger
3 weeks ago

The Daily (Mail's) Dose Of Medicine; No Time To Wait On Pause Ads | AdExchanger

AIOs and Google's results reduce publishers' clickthroughs, while programmatic pause ads and shoppable formats aim to recapture user engagement and monetization opportunities.
Marketing tech
fromAdExchanger
3 months ago

How Kargo And The Ad Council Are Trying To Make Pause Ads Happen | AdExchanger

The Ad Council is testing a CTV pause ad campaign, "Tear the Paper Ceiling," encouraging employers to consider skilled candidates without relevant college degrees.
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