#traffic-trends

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fromDigiday
3 weeks ago

In Graphic Detail: AI platforms are driving more traffic - but not enough to offset 'zero-click' search

AI platforms like ChatGPT increase traffic to publishers, but Google's AI Overviews lower click-throughs, contributing to declining search visits.
fromIntelligencer
3 weeks ago

Inside the Media's Traffic Apocalypse

Bustle's temporary traffic spikes led to a failed content strategy and significant layoffs.
E-Commerce
fromDigiday
1 month ago

How leading publishers use data to refine subscription and ad strategies

Publishers are facing declining social media traffic but can still thrive by understanding audience data.
i-Paper's use of a propensity model significantly boosted conversion rates by targeting subscribers effectively.
London
fromianVisits
3 months ago

Pedals over petrol: Cycling now dominates peak-hour traffic in the City of London

Cycling in the City of London has significantly increased, surpassing the number of private cars for the first time.
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