Daily Search Forum Recap: August 15, 2025
Briefly

A new study confirms that traffic to publishers has been stable, lending support to Google's standing in the realm of website traffic. John Mueller cautions that AI SEO acronyms might lead to practices that are scammy and spammy, underlining the need for ethical SEO methods. The introduction of an age verification feature in Google Search indicates a shift in user security measures. Additionally, Google is experimenting with a loyalty benefits section within the merchant knowledge panel to enhance user experience.
A new study shows that traffic to publishers has remained stable over the past few years, supporting Google's position in the industry.
John Mueller warns that AI SEO acronyms may lead to scammy and spammy practices, emphasizing the importance of integrity in SEO.
Google Search has introduced an age verification feature that is now fully functional and available to users.
Google is testing a loyalty benefits section in the merchant knowledge panel, which could enhance user engagement and retention.
Read at Search Engine Roundtable
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