Publishers are grappling with flat traffic growth due to AI search summaries and declining social media referrals, yet they can boost revenue through data-driven strategies. Between 2022 and 2024, while overall traffic only grew by 5%, conversion rates increased by 14% and subscription revenue by 28%. By analyzing user habits, publishers can identify potential subscribers beyond traditional metrics. The case of i-Paper illustrates how implementing a propensity model allowed them to focus on likely subscribers, achieving a five-fold increase in conversion rates by employing strategic registration and offers.
Even with stagnant or declining traffic, publishers can increase revenue and engagement; between 2022 and 2024, conversions increased by 14% and subscription revenue surged by 28%.
Informed by data, the i-Paper team found the right mix between registration prompts and subscription offers, leading to a five-fold increase in conversion rates.
Collection
[
|
...
]