fromBuffer: All-you-need social media toolkit for small businesses
1 month agoReplying to Your Comments on LinkedIn Boosts Engagement by 30%
Replying to comments on your LinkedIn posts can boost engagement by around 30%, according to a massive analysis by Buffer's data scientist, Julian Winternheimer. Julian analyzed 72,000 LinkedIn posts from nearly 25,000 accounts, and the pattern was clear: When creators engage back in their comments, their posts perform significantly better relative to their own baseline. This is one of my favorite data analyses we've done at Buffer, because it's hard evidence that giving back goes a long way.
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