Independent higher education market researchers prioritize actionable insights and clear communication, addressing the complexities often seen in traditional research reports. Many reports contain intricate data visualizations that are difficult to interpret, making them impractical for university leaders. The goal is to create research that is directly relevant to institutional needs, avoiding the disconnect that leads to reports being set aside. This approach combines elements of institutional consulting and national research, providing a balanced perspective for higher education institutions.
In higher education, the best market research means more than just gathering data-it means showing up as a consultant. That's something I've really learned throughout my career.
Too often, I see research reports that are, frankly, hard to interpret or apply. The data might be sound, but it's overly complex, the visualizations are unclear.
I've also read plenty of conclusions that are technically accurate but completely impractical in the real-world context of higher ed. That disconnect leads leaders to quietly shelve the report.
My work today seeks to avoid that disconnect. My research and consulting prioritize being more direct, actionable and grounded in higher ed's current challenges.
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