"The second: OpenAI, the company behind ChatGPT, completed its shift to being a for-profit company, leaving an open path to both a stock market debut and commercialization, including - possibly - ads. The latter, inevitably, was a hot topic at the former as SEOs all over the world acclimatize themselves to a new landscape of search remade by AI. With ChatGPT closing in on a billion weekly users, the introduction of paid ad units would be one of digital marketing's major milestones"
"Where we are today: Generative boom, traffic dips, a new funnel James McCormick, senior research director at IDC, laid out the intelligence platform's findings on the pace of change around AI search: 34% of us now use generative AI tools daily (and another 37% weekly), with 73% of us having come to the technology within the last two years. All in, that makes for a 1,500% increase in generative search traffic in the last year."
Semrush Spotlight convened search practitioners to strategize around rapid AI-driven shifts in search engine marketing. OpenAI's move to for-profit status opened pathways to stock market plans and potential commercialization such as paid ad units. ChatGPT nears a billion weekly users, making ads on generative platforms a major marketing milestone. IDC research shows 34% of people use generative AI daily and 37% weekly, with 73% adopting within two years. Generative search traffic increased roughly 1,500% year-over-year. Growth in generative search and zero-click results has increased queries finishing off-site, raising publisher and brand concerns; WARC found only 11% of marketers "not particularly worried".
Read at The Drum
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