How advertisers can cash in on the happiest place on the internet

"For today's consumers, online shopping is more than just a transaction: it's an experience. Shoppers find their experience more pleasurable than streaming content (53% V 47%)."

The article discusses the emerging trend of e-commerce checkouts as a positive engagement point for brands amid a challenging advertising landscape. With privacy changes affecting targeting precision and shifting consumer behaviors, brands are encouraged to adapt their strategies. E-commerce is seen as an enjoyable experience for consumers—a pleasure even over streaming content—especially among younger demographics. The 'Transaction Moment' provides brands with a unique opportunity to connect with consumers during a peak feeling of engagement, creating potential for effective marketing strategies.

Read at The Drum