VIOOH has released a report indicating the strong adoption of programmatic digital out-of-home (pDOOH) advertising in the Nordic region, with 32% of campaigns incorporating it over the last year, exceeding the global average of 28%. This adoption is set to increase, with 99% of marketers planning to invest in pDOOH in the coming year. The report emphasizes the strategic value of pDOOH and the significant growth expected in investments, highlighting the region’s commitment to digital media integration.
The Nordic region is demonstrating impressive momentum in pDOOH adoption, with marketers embracing its digital integration and performance capabilities. With Nordic marketers anticipating investment growth of 37% over the next year, well above the global average, we're seeing a region that recognises pDOOH's strategic value and is positioning it at the heart of digital-first media strategies.
Almost all Nordic marketers (99%) plan to invest in pDOOH over the next 12 months, making it the most planned-for channel in the Nordics, with social media (94%) and digital out-of-home (91%) following closely behind.
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