fromExchangewire3 weeks agoValue-Driven Sophistication of pDOOH in the Chinese Market, State of the Nation 2025pDOOH is moving from trial to growth, achieving a 30% usage rate among advertisers in China and expected to rank fourth among media channels by 2025.E-Commerce
Marketing techfromExchangewire2 months agoNordic Programmatic DOOH Growth to Outpace Global, with 37% Investment Rise AheadThe Nordic region is rapidly adopting programmatic digital out-of-home (pDOOH), with 32% of campaigns utilizing it, surpassing the global average.