#pdooh

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fromExchangewire
3 weeks ago

Value-Driven Sophistication of pDOOH in the Chinese Market, State of the Nation 2025

pDOOH is moving from trial to growth, achieving a 30% usage rate among advertisers in China and expected to rank fourth among media channels by 2025.
E-Commerce
Marketing tech
fromExchangewire
2 months ago

Nordic Programmatic DOOH Growth to Outpace Global, with 37% Investment Rise Ahead

The Nordic region is rapidly adopting programmatic digital out-of-home (pDOOH), with 32% of campaigns utilizing it, surpassing the global average.
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