#omnichannel

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fromExchangewire
1 week ago

Value-Driven Sophistication of pDOOH in the Chinese Market, State of the Nation 2025

pDOOH is moving from trial to growth, achieving a 30% usage rate among advertisers in China and expected to rank fourth among media channels by 2025.
E-Commerce
#retail
more#retail
fromMarTech
3 weeks ago

How omni-conscious brands win in a buyer-first, fragmented world | MarTech

Buyers now control their journey, necessitating brands to focus on relevance and buyer-first strategies.
fromTechRadar
1 month ago

What does omnichannel in customer service actually mean, and why is it so important

Omnichannel strategies provide a seamless customer service experience across multiple platforms, aiding in effective communication and service consistency.
E-Commerce
fromExchangewire
1 month ago

Clinch Announces "Unlimited Ad Serving" - A New SaaS Model That Prioritises Outcomes Over Impressions

Clinch launched Unlimited Ad Serving to prioritize business goals over impression counts with a predictable pricing model.
fromExchangewire
1 month ago

IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, & Opportunities

Retail media is evolving into a strategic priority for advertisers and agencies in Europe.
Marketing tech
fromForbes
3 months ago

Customer-Focused Innovation: The Personalization Of Omnichannel Commerce

Personalization is essential in today's digital-first economy.
Effective personalization transforms customer engagement and business performance.
Modern personalization emphasizes individualization over traditional segmentation.
Omnichannel strategies require seamless coordination between channels.
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