VIOOH and Morketing Research released a report on the future of pDOOH in China, indicating its evolution from trial to growth. The report surveys 150 marketing decision-makers, revealing 30% have used pDOOH in the past year, with projections of further adoption. By 2025, pDOOH is expected to rank fourth among major media channels, showcasing its role in the digitization of offline media. Advertisers are viewing pDOOH not as a supplementary medium but as integral to their omnichannel marketing strategies, demonstrating a strong understanding of its capabilities.
pDOOH is moving from trial to growth, achieving a 30% usage rate among advertisers in China and expected to rank fourth among media channels by 2025.
Advertisers are rapidly recognizing the refined advertising capabilities of pDOOH and the digital synergy it provides, facilitating a shift towards standard configurations in omnichannel marketing.
The embrace of pDOOH as a regular marketing channel indicates its pivotal role in digitizing offline media and its effectiveness in enhancing advertisers' media strategies.
In 2025, pDOOH is projected to be a key media channel in China, with a growing adoption rate as marketers increasingly acknowledge its value and potential.
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