#media-strategies

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fromExchangewire
3 days ago

Displayce & Happydemics Unveil New White Paper on DOOH Effectiveness

Displayce, a pioneer in OOH advertising technology, partnered with Happydemics to release a white paper examining the transformative impact of programmatic DOOH on marketing effectiveness.
Marketing tech
European startups
fromPR Daily
1 week ago

Crossing the pond: Why your UK PR playbook won't float in the US - PR Daily

UK and US PR require different strategies despite sharing cultural similarities.
Understanding regional nuances is essential for successful PR campaigns in the US.
Marketing tech
fromExchangewire
1 week ago

Nordic Programmatic DOOH Growth to Outpace Global, with 37% Investment Rise Ahead

The Nordic region is rapidly adopting programmatic digital out-of-home (pDOOH), with 32% of campaigns utilizing it, surpassing the global average.
fromTWiT.tv
3 weeks ago

TWiT.tv's Diverse Sponsorship Offerings | TWiT.TV

TWiT.tv's innovative four-tier advertising model, which includes host-read and dynamic ads, reflects its adaptability in a challenging podcasting market.
Podcast
Media industry
fromDigiday
2 months ago

Media buyers look for ways to stay ahead of clients' tariff budget pressures

Media agencies are shifting towards direct deals and curation in response to economic uncertainty.
Media industry
fromExchangewire
3 months ago

VideoElephant Recorded Double-Digit Increases in Licensed Videos This Year & Saw Vertical Video Usage Soar

VideoElephant reports a 42% increase in video licensing, highlighting the growing importance of video for publishers.
Marketing
fromAdweek
7 months ago

Media Giants Neil Vogel, Brian Stelter, Janice Min, and More Headline Mediaweek

Mediaweek brings industry leaders together to navigate dynamic media strategies and drive brand growth.
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