#media-strategies

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fromForbes
2 weeks ago

How To Scale Your National Public Service Announcement Campaign

Effective scaling of public service announcements requires continuous improvement of messaging and media strategy alongside performance tracking.
fromThe Verge
3 weeks ago

A-lister antics and Schedule A shenanigans

Promoting summer blockbusters has become increasingly complicated, requiring publicists to strategically select platforms for celebrity appearances, beyond traditional media outlets.
Film
fromPodcaster News
4 weeks ago

Familiar Leaders, Fresh Climbers, And Ad Spend Surges Signal Momentum - Podcaster News

Crime Junkie continued its reign at the top, holding the #1 spot in audio reach with 8.1 million listeners, despite a minor dip of 2% - a sign of enduring popularity and listener loyalty.
Podcast
fromExchangewire
2 months ago

Displayce & Happydemics Unveil New White Paper on DOOH Effectiveness

Programmatic DOOH drives deeper marketing impact beyond traditional KPIs, emphasizing attention, consideration, and conversion.
Attention is a crucial metric for evaluating media effectiveness, showcasing the powerful role of DOOH in today's advertising landscape.
European startups
fromPR Daily
2 months ago

Crossing the pond: Why your UK PR playbook won't float in the US - PR Daily

UK and US PR require different strategies despite sharing cultural similarities.
Understanding regional nuances is essential for successful PR campaigns in the US.
Marketing tech
fromExchangewire
2 months ago

Nordic Programmatic DOOH Growth to Outpace Global, with 37% Investment Rise Ahead

The Nordic region is rapidly adopting programmatic digital out-of-home (pDOOH), with 32% of campaigns utilizing it, surpassing the global average.
fromTWiT.tv
2 months ago

TWiT.tv's Diverse Sponsorship Offerings | TWiT.TV

TWiT.tv's diversified advertising approach is essential for its growth and survival in the competitive podcasting landscape.
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