Displayce has joined forces with Happydemics to publish a white paper titled 'From Glance to Growth', addressing the effectiveness of programmatic DOOH advertising. The paper outlines how this modern approach shifts focus from typical KPIs such as reach and impressions to more impactful metrics like attention and conversion. With data from over 7,600 brand lift studies spanning 64 countries, the report reveals that programmatic DOOH not only captures consumer attention but also drives meaningful engagement. These insights provide advertisers with essential benchmarks and strategies for optimizing campaigns in a fragmented media environment.
Displayce, a pioneer in OOH advertising technology, partnered with Happydemics to release a white paper examining the transformative impact of programmatic DOOH on marketing effectiveness.
The report details how programmatic DOOH shifts focus from traditional KPIs to metrics such as attention and consideration, enhancing advertisers' ability to achieve measurable results.
#programmatic-dooh #advertising-effectiveness #media-strategies #brand-lift-studies #marketing-impact
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