#advertising-effectiveness

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fromMarketing Dive
1 day ago

Nielsen moves beyond impressions to outcomes with marketplace offering

"All ad impressions are not equal, and knowing your creative strength is key to knowing and managing your total campaign potential and performance," said Mihkel Jäätma, CEO of Realeyes.
Marketing
fromExchangewire
1 month ago

Displayce & Happydemics Unveil New White Paper on DOOH Effectiveness

Programmatic DOOH drives deeper marketing impact beyond traditional KPIs, emphasizing attention, consideration, and conversion.
Attention is a crucial metric for evaluating media effectiveness, showcasing the powerful role of DOOH in today's advertising landscape.
Marketing tech
fromMarTech
3 months ago

How does conversion lift testing work, and which ad platforms offer it? | MarTech

Conversion lift testing measures the incremental impact of advertising on conversions by comparing test and control groups.
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