#advertising-effectiveness

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fromLifewire
1 week ago

America's Multi-Screen Addiction is Real, and You're Right in the Middle of It

Most people are no longer sticking to just one screen. According to YouGov's "State of US Media Consumption in 2025" report, 70 percent of Americans say they scroll through social media while listening to music and consuming other content, such as watching TV. Women are more likely than men, and the habit is even stronger among Millennials, where it climbs to 8 in 10.
Digital life
fromDigiday
1 week ago

Behind Kellanova's AI-powered push to improve creative and alter agency fees

Kellanova has been working with creative technology firm Vidmob and industry association MMA Global to measure the effectiveness of creative deployed on Meta ad units, using an AI-enabled solution to better understand which of its creative assets caught the eyes of consumers and which went under the radar. It's now using the findings to tighten up its creative production - and alter its commercial relationships with creative agencies.
Marketing tech
fromMarketing Dive
3 weeks ago

Nielsen moves beyond impressions to outcomes with marketplace offering

"All ad impressions are not equal, and knowing your creative strength is key to knowing and managing your total campaign potential and performance," said Mihkel Jäätma, CEO of Realeyes.
Marketing
fromExchangewire
2 months ago

Displayce & Happydemics Unveil New White Paper on DOOH Effectiveness

Programmatic DOOH drives deeper marketing impact beyond traditional KPIs, emphasizing attention, consideration, and conversion.
Attention is a crucial metric for evaluating media effectiveness, showcasing the powerful role of DOOH in today's advertising landscape.
Marketing tech
fromMarTech
4 months ago

How does conversion lift testing work, and which ad platforms offer it? | MarTech

Conversion lift testing measures the incremental impact of advertising on conversions by comparing test and control groups.
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