#advertising-effectiveness

[ follow ]
Adweek
3 days ago
Marketing

How Diageo, Progressive and eBay Use Gen AI to Tailor Ads

Brands like eBay, Progressive, and Diageo are utilizing generative AI to enhance advertising effectiveness. [ more ]
MarTech
2 weeks ago
Marketing

The problem with B2B marketing: Misaligned measurement is stifling innovation | MarTech

B2B marketing faces challenges due to measurement by MQLs, limiting creativity and effectiveness in advertising. [ more ]
AdExchanger
3 weeks ago
Marketing

GSTV Wants To Turn Gas Stations Into A Video Ad Marketplace | AdExchanger

GSTV aims to capture viewers' attention at gas stations to influence purchase decisions and drive sales, claiming audience action is more likely than traditional TV ads. [ more ]
Sfgate
2 months ago
Marketing

Increase Your ROI: Learn How to Calculate ROAS Like a Pro

ROAS is crucial for evaluating advertising effectiveness.
Calculating ROAS involves simple math and revenue divided by campaign cost. [ more ]
Exchangewire
2 months ago
Marketing

DoubleVerify Launches Pre-Bid 'Made for Advertising' (MFA) Tiered Categories for Elevated Brand Suitability - ExchangeWire.com

Innovative tiered 'Made for Advertising' brand suitability categories introduced by DoubleVerify for pre-bid avoidance.
Combination of human and AI-driven auditing ensures unified solution for global brands seeking brand safety and suitability. [ more ]
TheStreet
3 months ago
Marketing

Is 30 seconds of fame worth $7 million? Why advertisers still bet big on the Super Bowl

Super Bowl ads cost twice as much as regular ads due to the high viewership.
Advertisers measure the success of Super Bowl ads through website traffic and sales. [ more ]
RAIN News
2 months ago
Music

Listeners say: Keep audio ads simple and not too loud. (Veritonic & RealEyes) - RAIN News

Loud spots in audio ads hold listener attention best.
Simpler productions with fewer elements are received well by listeners. [ more ]
Exchangewire
3 months ago
Marketing

DAIVID Names Barney Worfolk-Smith as its New Chief Growth Officer

Barney Worfolk-Smith has been promoted to chief growth officer at DAIVID, a global platform for measuring and improving the effectiveness of advertising content.
Worfolk-Smith will be responsible for developing DAIVID's global commercial strategy, driving revenue growth, overseeing international expansion, and leading the platform's marketing function. [ more ]
Podcaster News
3 months ago
Podcast

Magellan AI & Adelaide Partner To Boost Advertising Effectiveness with Advanced Attention Measurement - Podcaster News

Magellan AI and Adelaide have partnered to provide show-level attention ratings for podcasts, giving advertisers insights into advertising effectiveness.
Adelaide uses its omnichannel AU metric, generated by a machine-learning model, to measure media quality in podcasts.
The addition of AU to Magellan AI's platform helps advertisers make smarter media investment decisions and evaluate the effectiveness of podcast advertising relative to other channels. [ more ]
RAIN News
4 months ago
Podcast

Magellan AI adds attention metrics with Adelaide partnership - RAIN News

Magellan AI has partnered with Adelaide to bring attention metrics into their podcast measurement suite.
Adelaide's AU metric is a benchmarking score of listener engagement and predicts placement's probability of attention and impact. [ more ]
[ Load more ]