#attention

#attention

In this time of reflection, we may also find ourselves getting stuck on the negatives, what isn't working, what might go wrong, or where we feel behind. Our brains are hardwired to focus on the negative. That negativity bias exists to keep us safe, and while there is a healthy time to acknowledge what's not working, it can also pull us into overthinking and catastrophizing if we're not careful.

My husband is gesturing wildly but quietly for me to come to the front window. "Hawk!" He says. "I think it caught something in its talons." We stare across the canyon to one of the red-tailed hawk's favorite posts before deciding to get the binoculars and head outside. "I saw a bird today," he ribs me and passes the binoculars. We don't need to try the bird test; we're both really into birds.

On a typical workday, I receive between 200 and 300 emails, 100 to 200 text messages, 100 or more instant messages across various social media platforms, and over 50 voicemails on both my cell and work lines. The only way to manage this much input is to triage what's essential and what is not and do my best to respond as quickly and succinctly as possible.

I have two YouTube videos in my Watch Later that I have ironically been procrastinating on watching: replacing doomscrolling with writing (how to finally write your novel) and Self Education: Your Best Defense Against Brain Rot. Both videos take an almost combative stance against the use of social media, largely because spending time on the platform du jour often devolves into doomscrolling for hours until your brain rots.

Researchers in the area of emotions and cognition have long maintained that there are strong links between feeling and thinking. One approach in particular, the "broaden and build" theory, maintains that when you're upset about something, you view the world in terms of tiny details, but when you're happy, everything is covered in a big, rosy glow. It's impossible, the theory says, to draw a bright line between thoughts and emotions due to this process.

"One of the biggest problems we have to be aware of is alarm fatigue." That warning from a product manager became my introduction to scalable design. The problem was deceptively simple: a single alert might be well-designed, but displaying ten of them on one screen would quickly overwhelm users, causing them to miss critical information. Here's a quick test for your interface. Show it to someone for two seconds and ask: "What needs attention first?"

Those relationships map out context, and context builds meaning in language. For example, in the sentence "The bank raised interest rates," attention helps the model establish that "bank" relates to "interest rates" in a financial context, not a riverbank context. Through attention, conceptual relationships become quantified as numbers stored in a neural network. Attention also governs how AI language models choose what information "matters most" when generating each word of their response.

Walking through the halls of DMEXCO this year, one thing was striking: DOOH was not just present, it was everywhere. Panels, research sessions, and discussions with agencies all pointed in the same direction, out-of-home has firmly entered the digital mainstream. Even major players such as Ströer and WallDecaux dedicated an entire DOOH Summit to share insights and underline the medium's growing importance.

The contention that underpins the book is that our most valuable resource isn't time. It's attention if only we could take back control of where we place it. Montminy saw this in herself while researching the book, swapping in and out of the many, many hats of her own working week. We are in a crisis of distraction, she says. We are constantly task-switching. Our attention has been hijacked in so many ways.

Monitoring your phone to check whenever it lights up seems innocent enough -- a minor habit, utterly devoid of consequence. But is this seemingly harmless gesture actually working against you, subtly undermining your privacy, focus, and even your phone's longevity? Placing your phone face down is a small change that can have surprising ripple effects on your digital well-being and device health.

"Reading has been unfairly maligned as an indoor activity for far too long. As a child, when nice weather came around, I was told to put down my book and go play outside."

I have come to see that where people place their attention often predicts the direction of their outcomes.

That's how severely I don't like being the center of attention. That's all it comes back to. I don't want to be the focus of anything.