Most of us are inundated constantly with demands for our attention. So I don't need to tell you how stressful it feels. It can be tempting (and sometimes necessary) to try to attend to two tasks simultaneously. Sometimes, it's harmless - like listening to a podcast while working out. Other times, trying to pay attention to more than one thing at a time costs us more than we might realize.
In both learning and advertising, one challenge remains constant: capturing attention in a world full of distractions. While Instructional Designers focus on structuring knowledge, advertisers focus on visibility, clarity, and instant comprehension. Surprisingly, the same visual communication principles that make an ad effective can also make eLearning more intuitive, engaging, and memorable. Having worked closely with visual communication in high-traffic environments, I've seen how small design choices influence how people notice, process, and retain information.
When my order arrived, I kept wondering how I could've missed something so obvious. The answer? Selective attention - our brain's way of focusing on what seems most important in the moment, while filtering out the rest. Cognitive principles like selective attention shape every user interaction - what people notice, remember, learn, and even the mistakes they make. Apply them thoughtfully, and you can reduce mental effort, guide users' attention, ease recall and retention, and even motivate users.
Leaders are praised for "seeing around corners" and told to "skate to where the puck is going." But what if you can't even see your own feet, let alone a puck or a distant corner? Today's volatility and uncertainty obscure any clear path to the future, and the forecast isn't improving any time soon. In a recent World Economic Forum survey, 52% of experts expect an unsettled two-year horizon, 31% anticipate turbulence, and 5% foresee storms.
Voice-over adds a human dimension to digital learning. It guides learners through content, clarifies complex ideas, and creates a sense of presence that static text and visuals alone cannot achieve. In asynchronous environments-where learners navigate content independently-it serves as a virtual instructor, offering structure, tone, and emphasis that help learners stay focused and emotionally connected. Enhancing Engagement And Attention One of the most powerful benefits of voice-over is its ability to anchor learner attention.
Recently, I was asked to work on a platform for an industry facing real headwinds. Layoffs and overwork have left many people drained, and the question from the client was simple but profound: can design ease some of that mental burden for the people using our platform? Not with gimmicks or forced fun, but with subtle sparks of relief. When we talk about ease, two factors consistently emerge in both psychology and design research:
Real-time dashboards are decision assistants, not passive displays. In environments like fleet management, healthcare, and operations, the cost of a delay or misstep is high. Karan Rawal explores strategic UX patterns that shorten time-to-decision, reduce cognitive overload, and make live systems trustworthy. I once worked with a fleet operations team that monitored dozens of vehicles in multiple cities. Their dashboard showed fuel consumption, live GPS locations, and real-time driver updates.
As a runner, I have often imagined what it would be like to have super speed like the Flash or Quicksilver. Unfortunately for my super speed dreams, Kyle Hill has presented the fatal flaws of super speed. But while Hill did consider the problem of perception, he seems to have missed one practical problem with being a super speedster and that is how mentally exhausting (and boring) running a super speed could be. Kant can help explain this problem.
Participants with the strongest, most distributed neural networks (i.e., they used more of their brain) didn't use technology. The more technology participants used, the less they used their brains.