ITV reveals plans for addressable TV pilot in Q2 2018
ITV will deploy Sorenson Media technology to enable anonymized, addressable smart-TV targeting across its linear TV inventory, starting with a pilot in 2018.
ITV launches Live Addressable+ for precision targeting on linear TV while tech firms and regulators shift policies across AI, advertising, streaming, and e-commerce.
Digest: ITV Launches Linear TV Solution and Joins TikTok Pulse Premiere; Reddit Reels in Advertisers with Interactive Ads
ITV launched Live Addressable + for linear TV targeting, joined TikTok Pulse Premiere; Reddit introduced Interactive Ads; Microsoft mandated a behavioural analytics tool for publishers.
TV advertising combining linear, CTV, and BVOD is increasingly accessible, measurable, and drives performance and incremental reach, even for smaller brands.
