"Tencent's profit jumping 19% on AI gains, and 58% of UK households holding fewer than three streaming services. ITV is rewriting the rules of broadcast advertising with Live Addressable +, unveiled at its Palooza event. For the first time, advertisers can target audiences on ITV's linear TV channels with precision. And while ITV sharpens its targeting game, it's also stepping into the social spotlight by joining TikTok's Pulse Premiere, giving brands prime placement alongside trending content."
"As broadcasters innovate, tech giants aren't sitting still. Microsoft is making its behavioral analytics tool, Clarity, a non-negotiable for publishers using Microsoft Advertising. They must implement the tool in order to remain eligible for paid impressions and clicks. The audio space is buzzing as TikTok and iHeartMedia are launching the TikTok Podcast Network, featuring up to 25 creator-led shows. Netflix is also reportedly eyeing original video podcasts, redesigning its app to make discovery seamless."
ITV introduced Live Addressable+, enabling advertisers to target audiences on linear TV channels with greater precision and offering brands placements via TikTok's Pulse Premiere. Microsoft requires publishers to implement its Clarity behavioral analytics tool to remain eligible for Microsoft Advertising paid impressions and clicks. TikTok and iHeartMedia launched the TikTok Podcast Network with up to 25 creator-led shows, while Netflix explores original video podcasts and app redesigns. Amazon released Amazon Bazaar to reach price-sensitive shoppers across Asia, Africa, and Latin America. OpenAI urged safety standards for teens using AI, and the European Commission plans to ease AI Act enforcement.
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