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Marketing tech
fromThe Drum
1 month ago

Google adtech monopoly ruling explained: 10 things you need to know

The court found Google guilty of abusing its adtech dominance, marking a significant antitrust ruling in the digital advertising industry.
Marketing
fromTheregister
8 months ago

UK competition watchdog cautions Google over ad services

The CMA has provisionally found Google abusing its dominant position in the adtech market, disadvantaging competitors and impacting market competition.
Marketing tech
fromAdweek
7 months ago

After Google Said it Will No Longer Deprecate the Cookies, Adtech firms pivot

Adtech's transition to cookieless solutions is stalled due to Google's pivot on cookie deprecation, impacting investment and urgency in developing alternatives.
fromITPro
8 months ago
Marketing tech

Google is in hot water with the CMA over anti-competitive AdTech practices

Marketing tech
fromThe Drum
1 month ago

Google adtech monopoly ruling explained: 10 things you need to know

The court found Google guilty of abusing its adtech dominance, marking a significant antitrust ruling in the digital advertising industry.
Marketing
fromTheregister
8 months ago

UK competition watchdog cautions Google over ad services

The CMA has provisionally found Google abusing its dominant position in the adtech market, disadvantaging competitors and impacting market competition.
Marketing tech
fromAdweek
7 months ago

After Google Said it Will No Longer Deprecate the Cookies, Adtech firms pivot

Adtech's transition to cookieless solutions is stalled due to Google's pivot on cookie deprecation, impacting investment and urgency in developing alternatives.
fromITPro
8 months ago
Marketing tech

Google is in hot water with the CMA over anti-competitive AdTech practices

more#digital-advertising
#streaming
Marketing tech
fromThe Drum
1 week ago

The 2025 Upfronts: 10 big takeaways from TV's week of reckoning

The 2025 Upfronts reveal that live content and data-driven strategies are reshaping the future of entertainment and advertising.
fromAdweek
1 week ago
Marketing tech

Netflix Reveals New Adtech, Recruits Emily in Paris to Pitch Advertisers at Upfront

Marketing tech
fromThe Drum
1 week ago

The 2025 Upfronts: 10 big takeaways from TV's week of reckoning

The 2025 Upfronts reveal that live content and data-driven strategies are reshaping the future of entertainment and advertising.
fromAdweek
1 week ago
Marketing tech

Netflix Reveals New Adtech, Recruits Emily in Paris to Pitch Advertisers at Upfront

more#streaming
Marketing tech
fromAdweek
2 weeks ago

Former Google, MNTN Execs Raise $5.5M to Help Brands Build TV Ads With AI

Upscale AI aims to revolutionize streaming TV ads by using generative AI to improve performance marketing for DTC brands.
#applovin
Marketing tech
fromAdweek
3 months ago

Three Factors Behind AppLovin's Meteoric Rise

AppLovin's incredible growth is driven by user acquisition efficiency, AI advancements, and diversification into new markets.
Marketing tech
fromAdweek
2 months ago

AppLovin is Officially the New Target of Short Sellers

AppLovin faces significant scrutiny from short sellers alleging various wrongdoing as its stock experiences volatility despite previous high valuations.
Marketing tech
fromThe Motley Fool
2 months ago

Why AppLovin Stock Was Climbing Today | The Motley Fool

AppLovin's stock surged after the company upgraded its share buyback program, suggesting management believes the stock is currently undervalued.
Marketing tech
fromAdweek
3 months ago

Three Factors Behind AppLovin's Meteoric Rise

AppLovin's incredible growth is driven by user acquisition efficiency, AI advancements, and diversification into new markets.
Marketing tech
fromAdweek
2 months ago

AppLovin is Officially the New Target of Short Sellers

AppLovin faces significant scrutiny from short sellers alleging various wrongdoing as its stock experiences volatility despite previous high valuations.
Marketing tech
fromThe Motley Fool
2 months ago

Why AppLovin Stock Was Climbing Today | The Motley Fool

AppLovin's stock surged after the company upgraded its share buyback program, suggesting management believes the stock is currently undervalued.
more#applovin
Marketing tech
fromThe Drum
3 weeks ago

The (next) attention revolution is here, says Dr Karen Nelson-Field

Attention tech is changing how media is bought and sold, emphasizing the importance of measuring audience engagement.
#google
Privacy professionals
fromTechCrunch
8 months ago

Google's revised ad targeting plan triggers fresh competition concerns in UK | TechCrunch

Google's Privacy Sandbox initiative faces delays and scrutiny from the UK's CMA, risking its ambitious plans for a new adtech framework.
Marketing tech
fromAdweek
3 weeks ago

Google Open to Sharing Real-Time Bids With Rivals, But Rejects Breakup

Google is open to behavioral fixes to improve competition but opposes a forced breakup of its ad business.
Marketing tech
fromThe Drum
1 month ago

Will Google be forced to sell Chrome? What you need to know as search trial gets underway

DOJ is pushing for the forced sale of Google's Chrome browser to restore competition.
Privacy professionals
fromTechCrunch
8 months ago

Google's revised ad targeting plan triggers fresh competition concerns in UK | TechCrunch

Google's Privacy Sandbox initiative faces delays and scrutiny from the UK's CMA, risking its ambitious plans for a new adtech framework.
Marketing tech
fromAdweek
3 weeks ago

Google Open to Sharing Real-Time Bids With Rivals, But Rejects Breakup

Google is open to behavioral fixes to improve competition but opposes a forced breakup of its ad business.
Marketing tech
fromThe Drum
1 month ago

Will Google be forced to sell Chrome? What you need to know as search trial gets underway

DOJ is pushing for the forced sale of Google's Chrome browser to restore competition.
more#google
Marketing tech
fromAdweek
3 weeks ago

Walmart Pitched Its Adtech To Retailers. Now It's Pulled the Plug

Walmart has abandoned its white-labeled adtech offering for European retailers.
Media industry
fromThe Drum
3 weeks ago

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.
#artificial-intelligence
more#artificial-intelligence
#ai
Marketing tech
fromForbes
2 months ago

How AI Is Transforming AdTech

AI is transforming advertising through hyper-personalization, enhancing relevance and engagement by leveraging consumer data and behavior.
Marketing tech
fromThe Drum
1 month ago

5 of the industry's biggest martech questions, answered

Marketers face integration challenges with martech stacks, affecting effectiveness and efficiency.
A shift from tech-centric to experience-centric strategies is crucial for success.
Marketing tech
fromThe Drum
1 month ago

Smarter, faster, not yet everywhere: 5 martech trends to watch

AI is transforming martech with advanced tools for real-time insights and campaign optimization.
Many brands are struggling to adopt new technologies, remaining in the experimentation phase.
Marketing tech
fromForbes
2 months ago

How AI Is Transforming AdTech

AI is transforming advertising through hyper-personalization, enhancing relevance and engagement by leveraging consumer data and behavior.
Marketing tech
fromThe Drum
1 month ago

5 of the industry's biggest martech questions, answered

Marketers face integration challenges with martech stacks, affecting effectiveness and efficiency.
A shift from tech-centric to experience-centric strategies is crucial for success.
Marketing tech
fromThe Drum
1 month ago

Smarter, faster, not yet everywhere: 5 martech trends to watch

AI is transforming martech with advanced tools for real-time insights and campaign optimization.
Many brands are struggling to adopt new technologies, remaining in the experimentation phase.
more#ai
#market-trends
Marketing tech
fromDigiday
4 months ago

The Trade Desk announces plans to acquire Sincera

The Trade Desk's acquisition of Sincera signifies a strategic pivot from building to buying, allowing for enhanced data capabilities.
Marketing tech
fromThe Motley Fool
2 months ago

Better AdTech Stock: AppLovin vs. The Trade Desk | The Motley Fool

Adtech is a booming industry with a potential market nearing $1 trillion, yet shares of top companies are experiencing volatility.
AppLovin leads in mobile adtech, demonstrating significant growth influenced by AI advancements.
Marketing tech
fromDigiday
4 months ago

The Trade Desk announces plans to acquire Sincera

The Trade Desk's acquisition of Sincera signifies a strategic pivot from building to buying, allowing for enhanced data capabilities.
Marketing tech
fromThe Motley Fool
2 months ago

Better AdTech Stock: AppLovin vs. The Trade Desk | The Motley Fool

Adtech is a booming industry with a potential market nearing $1 trillion, yet shares of top companies are experiencing volatility.
AppLovin leads in mobile adtech, demonstrating significant growth influenced by AI advancements.
more#market-trends
#growth-strategy
more#growth-strategy
Marketing tech
fromAdweek
2 months ago

LiveRamp to Lay Off 5% of Workforce in Restructuring

LiveRamp is undergoing layoffs to streamline operations and focus on profitability amidst evolving adtech demands.
Marketing tech
fromThe Motley Fool
2 months ago

Why DoubleVerify Stock Sank to an All-Time Low Today | The Motley Fool

DoubleVerify's stock fell 38% due to disappointing Q4 results, reflecting concerns over slowing revenue growth.
Marketing tech
fromBusiness Insider
3 months ago

Taboola targets a $55 billion opportunity as it moves beyond content recommendation widgets

Taboola expands into display ads with Realize platform targeting a $55 billion market opportunity.
CEO emphasizes competitive edge through 9,000 publisher relationships.
fromBusiness Insider
3 months ago

OpenWeb's ousted founder and CEO is back at the tech company in an advisor role after a messy boardroom battle

Nadav Shoval expressed satisfaction with the resolution, emphasizing, "The company remains committed to its mission of OpenWeb, and I'm excited to continue to support the mission in my role as senior advisor to the CEO."
Miscellaneous
fromForbes
3 months ago

Council Post: How Big Incoming Privacy Laws And Trends Will Shape AdTech

In 2025, at least eight new state laws are being enacted across Maryland, Nebraska and other jurisdictions, enhancing individuals' control over personal data.
EU data protection
fromExchangewire
3 months ago

AdPlayer.Pro Launches New Video Ad Player Features, Expands Prebid-Focused Partnerships

The latest sound-focused enhancements in the AdPlayer.Pro video ad player ensure publishers can boost ad viewability without disrupting the user experience, maintaining audience engagement with their content, hence maximising their video ad revenue.
Marketing
fromDigiday
5 months ago

Channel Factory has partnered with Canaccord Genuity as ad tech's M&A-train gathers steam

Experian's acquisition of Audigent signals a consolidation trend in ad tech, with Channel Factory exploring strategic investments to enhance growth and valuation amid a robust market environment.
Marketing tech
Marketing
fromMarketing Dive
5 months ago

Bridging the divide between personalization and restriction

Consumers desire personalized experiences but also prioritize data privacy, creating a complex challenge for marketers.
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