#adtech
#adtech
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fromExchangewire
1 week agoOverwolf Expands European Presence with Former Activision Blizzard Executive
Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, today (28th August, 2025) announced the expansion of its European operations with the appointment of Adam Davis as director of brand partnerships. This strategic hire supports Overwolf's continued growth in the region and its mission to help brands engage with hard-to-reach gamers directly during gameplay.
Marketing tech
#artificial-intelligence
Startup companies
fromThe Motley Fool
3 months agoGenerative AI Sales May Soar 600% by 2028: 2 Brilliant AI Stocks to Buy Now (Hint: Not Palantir) | The Motley Fool
AI is poised to create significant wealth, comparable to past technological revolutions like mobile phones and the internet.
AppLovin's focus on AI-driven adtech positions it favorably for future growth.
fromAdExchanger
2 weeks agoHere's Who's Testifying During The Remedy Phase Of Google's Ad Tech Antitrust Trial | AdExchanger
In the courtroom of Leonie Brinkema, the judge presiding over DOJ v. Google, the clerk uses this invocation to mark the start of each session. And a new session starts soon. The next step In April, Judge Brinkema found Google guilty of operating illegal monopolies over two online advertising markets: the publisher ad server market and the ad exchange market. The remedy phase of the trial will begin on Sept. 22 in the US District Court for the Eastern District of Virginia.
US news
fromThe Motley Fool
3 weeks agoShould You Buy The Trade Desk Stock After Its 40% Crash Post-Earnings? Wall Street Says This Will Happen Next. | The Motley Fool
The Trade Desk operates the leading independent demand-side platform (DSP) that helps media buyers optimize advertising campaigns across digital channels, leveraging artificial intelligence.
E-Commerce
Software development
fromScalac - Software Development Company - Akka, Kafka, Spark, ZIO
1 month agoWhy Scala Days 2025 is a must-attend for CTOs - and where to find Scalac there?
Scala Days 2025 offers essential insights for CTOs to scale systems effectively, focusing on real-world problem-solving and strategic decision-making.
fromBitcoin Magazine
1 month agoDonald Trump Jr. Invests $4 Million In Bitcoin Treasury Company Thumzup Media
Expanding our exploration into other leading cryptocurrencies aligns with our commitment to innovation and prudent treasury management. We believe that a diversified approach to digital assets could enhance our financial flexibility as we continue to scale our AdTech platform and grow our advertiser base.
Cryptocurrency
fromAdweek
3 months agoNetflix Reveals New Adtech, Recruits Emily in Paris to Pitch Advertisers at Upfront
Among the highlights, Netflix explained how it plans to expand Netflix Ads Suite-the company's in-house ad platform-in the coming months. NAS is currently live in the U.S. and Canada, and goes live in EMEA next week.
Marketing tech
fromAdweek
3 months agoFormer Google, MNTN Execs Raise $5.5M to Help Brands Build TV Ads With AI
"Google, or Meta, makes the majority of their money from driving performance outcomes. If we can take the biggest platform-streaming-and drive performance outcomes, we see a huge Trade Desk-like opportunity to be the leader in the space."
Marketing tech
fromBusiness Insider
4 months agoA new startup wants to place ads in AI chatbots. Read the 10-page pitch deck it used to raise $6 million.
Nexad aims to establish itself as the leading advertising platform for AI applications, enacting a model that connects ads with tailored audiences, increasing engagement.
Marketing tech
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