#adtech

#adtech

Google's leverage in advertising comes from its high-volume rebates and strategic partnerships, making it hard for independent adtech to compete effectively.

X partners with PubMatic to expand ad revenue.

This move opens X's ad reach beyond traditional social media budgets.

X aims for a bigger pool of advertisers to revive lagging revenues.

Advertisers should focus on the open internet, as it garners more audience trust and attention than social media platforms.

Google's rule changes in ad bidding are central to the DOJ's antitrust case against the company, impacting competition and control in adtech.

AI chatbots are becoming a key area for targeted advertising, raising both business opportunities and privacy concerns.

All Eyes On Screens secures approximately €10M in Series B funding to enhance AI-driven advertising solutions and expand its market presence across Europe.

The CMA has provisionally found Google abusing its dominant position in the adtech market, disadvantaging competitors and impacting market competition.

Google faces a major antitrust trial regarding alleged anti-competitive adtech practices that could reshape the digital advertising industry.

Adtech's transition to cookieless solutions is stalled due to Google's pivot on cookie deprecation, impacting investment and urgency in developing alternatives.

The US seeks to break up Google's adtech, but experts propose restructuring it as a B Corp instead.

Google's AdTech practices are under scrutiny for potential abuse of market dominance.

Disney is downgrading its relationship with Magnite, impacting its business prospects in the adtech space.

Market reactions to Disney's changes may be overly pessimistic, creating potential buy opportunities for investors.

The Trade Desk's strong Q3 results show resilience in the AdTech market while focusing on transparency and innovation against industry giants like Google.

Equativ's acquisition of Kamino Retail strengthens its foothold in the growing retail media market.

KKR explores acquisition of Integral Ad Science amid competitive ad tech landscape.

Adtech startups are experiencing significant leadership changes influenced by investor demands for growth and profitability.

The adtech industry is seeing stagnation due to uncertainty surrounding Google's cookie policies, which will ultimately shift user control over their data.

Marketers must tailor mobile marketing strategies to each generation's unique values and preferences to enhance engagement and effectiveness.

AppLovin's stock surged 265% due to AI integration, strong revenue growth, and profitability, indicating ongoing potential for investors.

Making Science secures €40M investment from SOPEF fund for growth in data analytics and digital marketing.

Adelaide's focus is on enhancing media quality measurement, not attribution, through strategic investment and acquisition.

Adtech funding in 2024 is at its slowest pace in a decade due to market saturation and economic uncertainties.

Small businesses can access ad inventory on streaming apps through Vibe's self-serve ad platform.

Vibe raised $22.5 million in funding led by VC firm Singular and aims to tap into the ad potential of connected TVs and streaming services.

Netflix is in-housing its adtech, lacking key capabilities and aiming to revolutionize TV adtech by 2025.

AI is reshaping product development in the adtech sector

Seamless integration of AI into operations is key to success in programmatic advertising

Netflix is transitioning to build its own adtech server to manage digital ad serving globally by 2025.

Netflix is planning to build its own adtech server globally by 2025, requiring brands to use their tech for buying ads directly.

AdLib provides free MFA-blocking tools to mid-sized buyers, enhancing campaign quality and accessibility.

The partnership with Jounce allows AdLib to implement stronger default exclusions against MFA sites.

Positive analyst recommendation led to Magnite stock surge by 11% following key partnership news with Netflix and Shopsense AI.

Anzu prioritizes player experience and offers non-disruptive in-game advertising.

Anzu collaborates with Oracle Moat for ad tracking and viewability measurement, enhancing trust in in-game ad campaigns.

The IAB Tech Lab has identified gaps in Google's Privacy Sandbox that need filling

The gaps include ad placement guarantees, budget and billing management, and reporting

IAB Tech Lab introduces new standards to address transparency in identifier declaration process in adtech.

AdTech Holding challenges tech giants like Google and Facebook through innovation and customer-centric services.

The company's in-house anti-fraud solution sets it apart in addressing the industry's pervasive issue of fraud.

Adtech brands lack differentiation and creativity in design, blending into a forgettable landscape.

The Digital Voice™ offers bold PR services for leading AdTech and MarTech companies worldwide.

Appointment of Larry Krampf to Advisor Collective by Collective Audience, Inc. to revolutionize AdTech, MarTech, and digital media industries.

1P data combined with AI automation is the new asset class driving innovation in digital advertising and media.