#adtech
#adtech

Privacy technologies

Google Won't Release Alternative To Third-Party Cookies In Chrome

Google abandons new alternative for third-party cookies in Chrome, maintaining current privacy settings.

Marketing

Opinion: Why We Must Stop Google

Google's leverage in advertising comes from its high-volume rebates and strategic partnerships, making it hard for independent adtech to compete effectively.

3 days ago

Marketing tech

Google Open to Sharing Real-Time Bids With Rivals, But Rejects Breakup

Google is open to behavioral fixes to improve competition but opposes a forced breakup of its ad business.

Marketing tech

Will Google be forced to sell Chrome? What you need to know as search trial gets underway

DOJ is pushing for the forced sale of Google's Chrome browser to restore competition.

fromTheregister

Marketing

UK competition watchdog cautions Google over ad services

The CMA has provisionally found Google abusing its dominant position in the adtech market, disadvantaging competitors and impacting market competition.

Privacy professionals

fromTechCrunch

fromSearch Engine Roundtable

Google's revised ad targeting plan triggers fresh competition concerns in UK | TechCrunch

Google's Privacy Sandbox initiative faces delays and scrutiny from the UK's CMA, risking its ambitious plans for a new adtech framework.

Privacy technologies

Google Won't Release Alternative To Third-Party Cookies In Chrome

Google abandons new alternative for third-party cookies in Chrome, maintaining current privacy settings.

Marketing

Opinion: Why We Must Stop Google

Google's leverage in advertising comes from its high-volume rebates and strategic partnerships, making it hard for independent adtech to compete effectively.

3 days ago

Google Open to Sharing Real-Time Bids With Rivals, But Rejects Breakup

Google is open to behavioral fixes to improve competition but opposes a forced breakup of its ad business.

Will Google be forced to sell Chrome? What you need to know as search trial gets underway

DOJ is pushing for the forced sale of Google's Chrome browser to restore competition.

Marketing

fromTheregister

UK competition watchdog cautions Google over ad services

The CMA has provisionally found Google abusing its dominant position in the adtech market, disadvantaging competitors and impacting market competition.

Marketing tech

Walmart Pitched Its Adtech To Retailers. Now It's Pulled the Plug

Walmart has abandoned its white-labeled adtech offering for European retailers.

Marketing tech

Criteo Names Michael Komasinski as CEO

Michael Komasinski becomes Criteo's CEO on Feb. 15, succeeding Megan Clarken amidst a booming retail adtech landscape.

4 days ago

Marketing tech

Walmart Pitched Its Adtech To Retailers. Now It's Pulled the Plug

Walmart has abandoned its white-labeled adtech offering for European retailers.

Marketing tech

Criteo Names Michael Komasinski as CEO

Michael Komasinski becomes Criteo's CEO on Feb. 15, succeeding Megan Clarken amidst a booming retail adtech landscape.

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.

#artificial-intelligence

5 days ago

Marketing tech

Why everyone in adtech is suddenly talking about creative again

The advertising industry is refocusing on creative amidst advancements in technology and AI.

2 weeks ago

Marketing tech

A new startup wants to place ads in AI chatbots. Read the 10-page pitch deck it used to raise $6 million.

Nexad raised $6 million for AI advertising, aiming to match ads with audiences and create new advertising content.

5 days ago

Marketing tech

Why everyone in adtech is suddenly talking about creative again

The advertising industry is refocusing on creative amidst advancements in technology and AI.

more#artificial-intelligence

2 weeks ago

Marketing tech

A new startup wants to place ads in AI chatbots. Read the 10-page pitch deck it used to raise $6 million.

Nexad raised $6 million for AI advertising, aiming to match ads with audiences and create new advertising content.

#martech

Marketing tech

5 of the industry's biggest martech questions, answered

Marketers face integration challenges with martech stacks, affecting effectiveness and efficiency.

A shift from tech-centric to experience-centric strategies is crucial for success.

Marketing tech

Smarter, faster, not yet everywhere: 5 martech trends to watch

AI is transforming martech with advanced tools for real-time insights and campaign optimization.

Many brands are struggling to adopt new technologies, remaining in the experimentation phase.

5 of the industry's biggest martech questions, answered

Marketers face integration challenges with martech stacks, affecting effectiveness and efficiency.

A shift from tech-centric to experience-centric strategies is crucial for success.

Smarter, faster, not yet everywhere: 5 martech trends to watch

AI is transforming martech with advanced tools for real-time insights and campaign optimization.

Many brands are struggling to adopt new technologies, remaining in the experimentation phase.

AppLovin is Officially the New Target of Short Sellers

AppLovin faces significant scrutiny from short sellers alleging various wrongdoing as its stock experiences volatility despite previous high valuations.

Marketing tech

Is Applovin Stock a Buy Now? | The Motley Fool

Applovin offers a stunning 379% return over the past year through its AI-driven ad solutions, but recently faced a stock decline, raising investor concerns.

fromAol

Marketing tech

Better AdTech Stock: AppLovin vs. The Trade Desk

Adtech companies like AppLovin and The Trade Desk dominate a $1 trillion market, despite facing recent stock volatility.

Tech industry

Here Are 2 Artificial Intelligence (AI) Stocks That Tumbled During the Nasdaq Correction. Should You Buy the Dip? | The Motley Fool

AppLovin, despite recent declines, presents a significant buying opportunity given its successful transition to an AI-driven adtech company.

Growth hacking

Is AppLovin Stock a Buy Now? | The Motley Fool

AppLovin's stock surged 265% due to AI integration, strong revenue growth, and profitability, indicating ongoing potential for investors.

from24/7 Wall St.

Growth hacking

Is AppLovin a Buy?

AppLovin's innovative AI-driven adtech platform has significantly boosted its stock value, raising questions about sustainability.

AppLovin is Officially the New Target of Short Sellers

AppLovin faces significant scrutiny from short sellers alleging various wrongdoing as its stock experiences volatility despite previous high valuations.

Marketing tech

Is Applovin Stock a Buy Now? | The Motley Fool

Applovin offers a stunning 379% return over the past year through its AI-driven ad solutions, but recently faced a stock decline, raising investor concerns.

fromAol

Marketing tech

Better AdTech Stock: AppLovin vs. The Trade Desk

Adtech companies like AppLovin and The Trade Desk dominate a $1 trillion market, despite facing recent stock volatility.

Tech industry

Here Are 2 Artificial Intelligence (AI) Stocks That Tumbled During the Nasdaq Correction. Should You Buy the Dip? | The Motley Fool

AppLovin, despite recent declines, presents a significant buying opportunity given its successful transition to an AI-driven adtech company.

Growth hacking

Is AppLovin Stock a Buy Now? | The Motley Fool

AppLovin's stock surged 265% due to AI integration, strong revenue growth, and profitability, indicating ongoing potential for investors.

from24/7 Wall St.

Growth hacking

Is AppLovin a Buy?

AppLovin's innovative AI-driven adtech platform has significantly boosted its stock value, raising questions about sustainability.

The Trade Desk announces plans to acquire Sincera

The Trade Desk's acquisition of Sincera signifies a strategic pivot from building to buying, allowing for enhanced data capabilities.

Better AdTech Stock: AppLovin vs. The Trade Desk | The Motley Fool

Adtech is a booming industry with a potential market nearing $1 trillion, yet shares of top companies are experiencing volatility.

AppLovin leads in mobile adtech, demonstrating significant growth influenced by AI advancements.

Another sign of a dealmaking comeback? Adtech firm Adform is exploring a sale.

Adform is exploring a sale, indicating a rebound in the adtech mergers and acquisitions market.

fromDigiday

The Trade Desk announces plans to acquire Sincera

The Trade Desk's acquisition of Sincera signifies a strategic pivot from building to buying, allowing for enhanced data capabilities.

Better AdTech Stock: AppLovin vs. The Trade Desk | The Motley Fool

Adtech is a booming industry with a potential market nearing $1 trillion, yet shares of top companies are experiencing volatility.

AppLovin leads in mobile adtech, demonstrating significant growth influenced by AI advancements.

Another sign of a dealmaking comeback? Adtech firm Adform is exploring a sale.

Adform is exploring a sale, indicating a rebound in the adtech mergers and acquisitions market.

Marketing tech

AdTech Leader Jason Kalin Joins Frequency As Chief Commercial Officer - Podcaster News

Jason Kalin joins Frequency to drive growth and monetization in creator networks, leveraging his extensive adtech experience.

Marketing tech

Adtech company PubMatic lays off staffers as it tightens focus on growth areas like connected-TV ads

PubMatic laid off 1% of its workforce to realign towards growth sectors like connected-TV advertising while planning a 15% overall headcount increase.

fromPodcaster News

Marketing tech

AdTech Leader Jason Kalin Joins Frequency As Chief Commercial Officer - Podcaster News

Jason Kalin joins Frequency to drive growth and monetization in creator networks, leveraging his extensive adtech experience.

Marketing tech

Adtech company PubMatic lays off staffers as it tightens focus on growth areas like connected-TV ads

PubMatic laid off 1% of its workforce to realign towards growth sectors like connected-TV advertising while planning a 15% overall headcount increase.

Marketing

Even If Third-Party Cookies Vanished, We Would Have Been OK

The advertising industry overreacted to the demise of third-party cookies, which are a tool, not a strategy, requiring adaptation, not abandonment.

Marketing tech

Google Backs Privacy Sandbox Despite Cookie Pivot

Google's commitment to Privacy Sandbox indicates a shift towards a future with fewer cookies.

fromAcast

Artificial intelligence

The Curation Conundrum | Adtech Chat Insider

Curation in digital advertising is a topic of heated debate, questioning its role as an innovation or mere rebranding.

Miscellaneous

The Trade Desk Misses Revenue Target For the First Time

The Trade Desk reported its first revenue miss in eight years, attributed to execution missteps and fewer buyers than expected utilizing their tools.

9 months ago

Marketing

Even If Third-Party Cookies Vanished, We Would Have Been OK

The advertising industry overreacted to the demise of third-party cookies, which are a tool, not a strategy, requiring adaptation, not abandonment.

Marketing tech

Google Backs Privacy Sandbox Despite Cookie Pivot

Google's commitment to Privacy Sandbox indicates a shift towards a future with fewer cookies.

fromAcast

Artificial intelligence

The Curation Conundrum | Adtech Chat Insider

Curation in digital advertising is a topic of heated debate, questioning its role as an innovation or mere rebranding.

Miscellaneous

The Trade Desk Misses Revenue Target For the First Time

The Trade Desk reported its first revenue miss in eight years, attributed to execution missteps and fewer buyers than expected utilizing their tools.

more#digital-advertising

fromForbes

EU data protection

Council Post: How Big Incoming Privacy Laws And Trends Will Shape AdTech

Emerging privacy laws and trends in 2025 will significantly reshape data collection practices for the adtech industry.

fromDigiday

#programmatic-advertising

Marketing

Amazon, Google and verification vendors among ad tech cohort under fire from U.S. senators over child safety shortcomings

Adalytics' recent report reveals that major ad tech companies are serving ads on websites with child sexual abuse material (CSAM), raising serious concerns among lawmakers.

Marketing tech

Attribution and Granular Targeting Top Buyers' Wish List for Netflix's Adtech

Netflix is in-housing its adtech, lacking key capabilities and aiming to revolutionize TV adtech by 2025.

fromExchangewire

Marketing

AdPlayer.Pro Launches New Video Ad Player Features, Expands Prebid-Focused Partnerships

AdPlayer.Pro enhances video player with audio adjustments for improved ad viewability and user experience.

Tech industry

Netflix Will Wean Itself Off Microsoft's Adtech By 2025

Netflix is planning to build its own adtech server globally by 2025, requiring brands to use their tech for buying ads directly.

Marketing tech

Attribution and Granular Targeting Top Buyers' Wish List for Netflix's Adtech

Netflix is in-housing its adtech, lacking key capabilities and aiming to revolutionize TV adtech by 2025.

fromExchangewire

Marketing

AdPlayer.Pro Launches New Video Ad Player Features, Expands Prebid-Focused Partnerships

AdPlayer.Pro enhances video player with audio adjustments for improved ad viewability and user experience.

more#programmatic-advertising

Tech industry

Netflix Will Wean Itself Off Microsoft's Adtech By 2025

Netflix is planning to build its own adtech server globally by 2025, requiring brands to use their tech for buying ads directly.

Artificial intelligence

Yahoo's DSP bet: why speed, not AI, has become the biggest selling point

Yahoo is focusing exclusively on its demand-side platform (DSP) to prioritize speed over the general trend of adtech expansion.

fromDigiday

4 months ago

Marketing tech

Channel Factory has partnered with Canaccord Genuity as ad tech's M&A-train gathers steam

Ad tech consolidation is gaining momentum with Experian's acquisition of Audigent and Channel Factory exploring investments.

#marketing-strategies

fromMarketing Dive

Marketing

Bridging the divide between personalization and restriction

Consumers desire personalized experiences but also prioritize data privacy, creating a complex challenge for marketers.

fromForbes

Marketing

Council Post: On The Same Screen: Mobile Marketing Across Generations

Marketers must tailor mobile marketing strategies to each generation's unique values and preferences to enhance engagement and effectiveness.

fromMarketing Dive

Marketing

Bridging the divide between personalization and restriction

Consumers desire personalized experiences but also prioritize data privacy, creating a complex challenge for marketers.

fromForbes

more#marketing-strategies

Marketing

Council Post: On The Same Screen: Mobile Marketing Across Generations

Marketers must tailor mobile marketing strategies to each generation's unique values and preferences to enhance engagement and effectiveness.

fromMarTech

Marketing

Lyft Media expands measurement and targeting capabilities | MarTech

Lyft Media enhances ad measurement and targeting through partnerships with key adtech companies.