Donald Trump Jr. invested over $4 million in 350,000 shares of Thumzup Media Corp., a social media startup adopting a Bitcoin treasury strategy. Despite financial struggles, Thumzup holds over $2 million in Bitcoin and plans to diversify into six other cryptocurrencies. The company's CEO expressed that a diversified digital asset approach supports their commitment to innovation. Trump Jr. received investment advice before purchasing shares and has no operational role in Thumzup. The Trump family's growing focus on Bitcoin includes Eric Trump's advisory role in Metaplanet and Trump Media's filing for a Bitcoin ETF.
Expanding our exploration into other leading cryptocurrencies aligns with our commitment to innovation and prudent treasury management. We believe that a diversified approach to digital assets could enhance our financial flexibility as we continue to scale our AdTech platform and grow our advertiser base.
Thumzup, which allows users to earn money by promoting products on Instagram, reported just $151 in revenue and a $2.2 million loss in Q1 2025. Despite its finances, the company made headlines in January when it shifted most of its liquid reserves into Bitcoin, now holding over $2 million in Bitcoin.
The investment reflects a growing focus on Bitcoin by companies connected to the Trump family. Eric Trump recently joined the advisory board of Metaplanet, Japan's leading Bitcoin treasury firm.
Meanwhile, Trump Media and Technology Group, the parent company of Truth Social, is taking major steps to integrate Bitcoin into its financial strategy. In June, the company filed with the SEC to launch the Truth Social Bitcoin ETF.
Collection
[
|
...
]