At Possible 2025, Nexxen's leaders emphasized a return to creative fundamentals in advertising, moving past an overwhelming emphasis on technology and targeting. Kara Puccinelli highlighted the necessity of impactful messaging, especially as consumers become more cautious in their spending. Nexxen introduced nexAI, a comprehensive generative AI suite that integrates within its platform, aiming to reduce fragmentation fatigue and enhance usability. The overall shift reflects a consolidation in the adtech landscape, prioritizing real problem-solving over merely adding features.
It feels like we forgot about the creative for a bit. There's been so much focus on tech and targeting, but when consumers are being more cautious with their money, your message really has to hit.
Nexxen's new AI suite, nexAI, is not just another tool; it integrates across our platforms, enabling actionable insights without the need for multiple dashboards.
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