#creative-strategy

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How creative execution is boosting campaign performance

Digital advertising must prioritize creative strategies alongside data-driven metrics for enhanced audience engagement.

League of Legends developer Riot Games unveils punchy new visual identity

Riot Games' new design system emphasizes player experience and adaptability across its diverse entertainment offerings.

Creatives urge marketers to resist swing toward 'conservative' post-election ad messaging

Marketers may shift to more conservative messaging post-election, but risk alienating consumers seeking diversity in advertising.

How 'treating culture as a serious business' netted Hopeful Monsters a Drum Award

Hopeful Monsters won gold for emphasizing culture in business transformation, adapting from traditional PR to a modern dynamic agency model.

How Agency of the Year Born Social made 2024 'the year of the social-first rebrand'

Born Social won Agency of the Year by increasing client spend and retention while championing a social-first strategy and innovation.

Optimizing User Acquisition with Google DV360: Creative Strategies for Success | HackerNoon

Creative quality significantly affects user acquisition success.
Optimal campaign frequency is crucial to maximize efficiency and minimize costs.
Understanding user context is vital for effective creative strategies.
DV360 serves as an integrated platform encompassing diverse advertising channels.

Council Post: The New CMO Playbook: Leading With AI While Keeping Marketing Human

CMOs should integrate AI while maintaining authentic brand connections.

DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of Ads

DAIVID launched an AI tool to predict the emotional impact of ads, allowing advertisers to measure effectiveness quickly and accurately.
#marketing

Waking Up Your Creative Strategy: For Brand, Content, and Social

A modern creative strategy is essential for brands to stand out and be memorable amidst increasing uniformity.

How Kraft Heinz's new CMO Todd Kaplan is defending creativity in the age of data

Kaplan prioritizes creativity and brand engagement over pure data-driven marketing, maintaining a strong brand presence in a fragmented media world.

Hyundai's New Marketing Direction | AdExchanger

Hyundai's restructuring of its marketing department reflects a trend of splitting traditional CMO roles to enhance creative and performance focus.

Job Vacancy: Head of Marketing // Codecks | Marketing & Communications Jobs | Berlin Startup Jobs

Codecks seeks a Marketing & Communications expert to enhance growth strategies for engaging game developers.

Ad of the Day: Stella says it understands why its glassware goes missing

Real consumer behavior is the focus of the ad, creating relatable content and connecting with viewers on a personal level.

Waking Up Your Creative Strategy: For Brand, Content, and Social

A modern creative strategy is essential for brands to stand out and be memorable amidst increasing uniformity.

How Kraft Heinz's new CMO Todd Kaplan is defending creativity in the age of data

Kaplan prioritizes creativity and brand engagement over pure data-driven marketing, maintaining a strong brand presence in a fragmented media world.

Hyundai's New Marketing Direction | AdExchanger

Hyundai's restructuring of its marketing department reflects a trend of splitting traditional CMO roles to enhance creative and performance focus.

Job Vacancy: Head of Marketing // Codecks | Marketing & Communications Jobs | Berlin Startup Jobs

Codecks seeks a Marketing & Communications expert to enhance growth strategies for engaging game developers.

Ad of the Day: Stella says it understands why its glassware goes missing

Real consumer behavior is the focus of the ad, creating relatable content and connecting with viewers on a personal level.
moremarketing

Brand Impact Awards 2024: credits

The Brand Impact Awards 2024 celebrate innovative branding strategies and the collaboration of creatives in driving market influence.

Why The Voice is investing in a cross-platform metaverse strategy

The Voice expands into the metaverse to enhance fan engagement and leverage brand presence without the need for regional partners.

Ad of the Day: Absurb Dreamies convention sees humans called Cat eat pet treats

The unconventional and humorous approach in Dreamies' cat convention ad garnered attention by breaking away from typical pet-focused ads in the sector.

Who killed creative strategy? You don't have to be a True Detective to work it out

Creative strategy is falling out of favor in the industry, as seen through reduced client demand and compensation for strategic services.
The discipline of strategy may be hindered by its focus on open-ended and subjective questions, leading to endless exploration rather than concrete solutions.

This campaign painted the UK pink to celebrate Barbie. Here's how they did it

The Barbie movie's marketing campaign aimed to break stereotypes and appeal to a broader audience, not just young girls.
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