#creative-strategy

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E-Commerce
fromMarTech
2 weeks ago

4 CTV challenges for B2B and how to overcome them | MarTech

B2B brands face unique challenges in effectively utilizing CTV advertising compared to B2C brands.
fromBlavity News & Entertainment
3 weeks ago

Powerhouse Black-Owned Digital Marketing Agencies Changing the Game - Blavity

Black professionals represent 7% of the marketing and advertising workforce and 5% in leadership roles, highlighting a significant disparity despite making up nearly 14% of the U.S. population.
Marketing
fromCreative Bloq
1 month ago

"Formulaic design is like bad comedy": a day in the life of Gianni Tozzi

Creative excellence is a critical lever for brand success, blending art, design, and strategy to redefine brands in a competitive landscape.
Design
#advertising
more#advertising
fromExchangewire
2 months ago

New Azerion & DAIVID Research: The CTV Ad Enhancements That Drive Effectiveness

CTV ad creatives can be expanded beyond those deployed in traditional TV advertising to deliver more relevant messages for viewers and deepen engagement.
Marketing tech
fromEntrepreneur
2 months ago

Free Webinar | July 9: Unlocking Paid Ad Performance: Why Your Campaigns Plateau - and How to Fix Them | Entrepreneur

If your marketing campaigns are stuck, it could be due to missing the right audience, compelling creative, or an irresistible offer.
Marketing tech
Marketing tech
fromDigiday
2 months ago

The Rundown: What Droga's move at Accenture Song means for a creative group in flux

Accenture Song transitions leadership to Ndidi Oteh as David Droga steps up to a vice chair role, signaling a shift from creative to CRM focus.
Startup companies
fromBusiness Matters
2 months ago

A Conversation With Ernest Reinhardt on Vision, Grit, and Creating What Doesn't Exist

Ernest Reinhardt is a creative entrepreneur known for innovating in the fitness industry with the ROWFORMER™ machine.
Media industry
fromAdweek
3 months ago

'Media Slides at the Back' Has Never Served Your Brand

Creative pitches often overlook media strategy, leading to ineffective advertising that fails to resonate with audiences.
fromAdweek
3 months ago

Kettle Names First CCO and CPO Amid 41% Revenue Growth

We're building the future of digital, and it's incredibly personal. The most powerful experiences aren't just functional—they're designed with care for the person on the other side of the screen.
Marketing tech
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