Ad of the Day: Absurb Dreamies convention sees humans called Cat eat pet treats
The unconventional and humorous approach in Dreamies' cat convention ad garnered attention by breaking away from typical pet-focused ads in the sector. [ more ]
Who killed creative strategy? You don't have to be a True Detective to work it out
Creative strategy is falling out of favor in the industry, as seen through reduced client demand and compensation for strategic services.
The discipline of strategy may be hindered by its focus on open-ended and subjective questions, leading to endless exploration rather than concrete solutions. [ more ]