#creative-strategy tag

CTV ad creatives can be expanded beyond those deployed in traditional TV advertising to deliver more relevant messages for viewers and deepen engagement.

Marketing tech

fromDigiday

1 month ago

The Rundown: What Droga's move at Accenture Song means for a creative group in flux

Accenture Song transitions leadership to Ndidi Oteh as David Droga steps up to a vice chair role, signaling a shift from creative to CRM focus.

fromBusiness Matters

1 month ago

A Conversation With Ernest Reinhardt on Vision, Grit, and Creating What Doesn't Exist

Honestly, boredom. I've always loved working out, but I was tired of the redundancy. I kept thinking, Why can't we have a machine that gives you the full-body control of Pilates and the sweat factor of cardio? That sparked the ROWFORMERâ¢. I didn't want to reinvent fitness-I wanted to elevate it.

Startup companies

fromAdweek

2 months ago

Kettle Names First CCO and CPO Amid 41% Revenue Growth

We're building the future of digital, and it's incredibly personal. The most powerful experiences aren't just functionalâthey're designed with care for the person on the other side of the screen.

Marketing tech

Graphic design

fromItsnicethat

3 months ago

Somekind uses typographic texture to craft striking brand narratives

Somekind blends creativity with strategy to create impactful brand identities through thoughtful design.

The agency's unique backgrounds influence its locally resonant and internationally attuned projects.

Growth hacking

fromCreative Boom

4 months ago

Why brand audits are so important, and how to do them well

Conducting a brand audit is essential for understanding a client's brand status and guiding effective design strategies.

Marketing tech

fromMarTech

4 months ago

3 reasons your paid social ads aren't converting (and how to fix them) | MarTech

Success in paid social media ads hinges on strong creative, precise targeting, and functional landing pages.

Music production

fromHackernoon

7 months ago

Product Managers Where They Shouldn't Be: Music Industry Edition | HackerNoon

Product management can significantly enhance the success of indie musicians by strategizing and coordinating their creative and promotional efforts.

#creative-strategy#creative-strategy

What We're Getting Wrong About AI and Advertising

'Media Slides at the Back' Has Never Served Your Brand

Why everyone in adtech is suddenly talking about creative again

10 Questions on Advertising... with Craft Media co-founder Jenny Jones

Free Webinar | July 9: Unlocking Paid Ad Performance: Why Your Campaigns Plateau - and How to Fix Them | Entrepreneur

AI can scale ads, but great creatives drive brand impact | MarTech

What We're Getting Wrong About AI and Advertising

'Media Slides at the Back' Has Never Served Your Brand

Why everyone in adtech is suddenly talking about creative again

10 Questions on Advertising... with Craft Media co-founder Jenny Jones

Free Webinar | July 9: Unlocking Paid Ad Performance: Why Your Campaigns Plateau - and How to Fix Them | Entrepreneur

AI can scale ads, but great creatives drive brand impact | MarTech

New Azerion & DAIVID Research: The CTV Ad Enhancements That Drive Effectiveness

The Rundown: What Droga's move at Accenture Song means for a creative group in flux

A Conversation With Ernest Reinhardt on Vision, Grit, and Creating What Doesn't Exist

Kettle Names First CCO and CPO Amid 41% Revenue Growth

Somekind uses typographic texture to craft striking brand narratives

Why brand audits are so important, and how to do them well

3 reasons your paid social ads aren't converting (and how to fix them) | MarTech

Product Managers Where They Shouldn't Be: Music Industry Edition | HackerNoon

#creative-strategy
#creative-strategy