fromThe Drum1 day agoMarketing techWhy everyone in adtech is suddenly talking about creative againThe advertising industry is refocusing on creative amidst advancements in technology and AI.
fromExchangewire6 months agoMarketingDAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of AdsDAIVID launched an AI tool to predict the emotional impact of ads, allowing advertisers to measure effectiveness quickly and accurately.
fromThe Drum1 day agoMarketing techWhy everyone in adtech is suddenly talking about creative againThe advertising industry is refocusing on creative amidst advancements in technology and AI.
fromExchangewire6 months agoMarketingDAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of AdsDAIVID launched an AI tool to predict the emotional impact of ads, allowing advertisers to measure effectiveness quickly and accurately.
fromAdweek6 days agoMarketing techKettle Names First CCO and CPO Amid 41% Revenue GrowthKettle, a creative agency, appointed its first female chief creative officer and chief product officer, emphasizing diversity in leadership.
Graphic designfromItsnicethat1 month agoSomekind uses typographic texture to craft striking brand narrativesSomekind blends creativity with strategy to create impactful brand identities through thoughtful design.The agency's unique backgrounds influence its locally resonant and internationally attuned projects.
Growth hackingfromCreative Boom2 months agoWhy brand audits are so important, and how to do them wellConducting a brand audit is essential for understanding a client's brand status and guiding effective design strategies.
fromCreative Bloq5 months agoGraphic designLeague of Legends developer Riot Games unveils punchy new visual identityRiot Games' new design system emphasizes player experience and adaptability across its diverse entertainment offerings.
Growth hackingfromCreative Boom2 months agoWhy brand audits are so important, and how to do them wellConducting a brand audit is essential for understanding a client's brand status and guiding effective design strategies.
fromCreative Bloq5 months agoGraphic designLeague of Legends developer Riot Games unveils punchy new visual identityRiot Games' new design system emphasizes player experience and adaptability across its diverse entertainment offerings.
Marketing techfromMarTech2 months ago3 reasons your paid social ads aren't converting (and how to fix them) | MarTechSuccess in paid social media ads hinges on strong creative, precise targeting, and functional landing pages.
Music productionfromHackernoon5 months agoProduct Managers Where They Shouldn't Be: Music Industry Edition | HackerNoonProduct management can significantly enhance the success of indie musicians by strategizing and coordinating their creative and promotional efforts.
MarketingfromHubspot6 months agoIt's Like Marketing, But Made for Humans: Lessons from Oatly's EVPOatly's marketing success is rooted in prioritizing creative talent over traditional marketing methods, leading to bold and engaging strategies.
MarketingfromDigiday5 months agoCreatives urge marketers to resist swing toward 'conservative' post-election ad messagingMarketers may shift to more conservative messaging post-election, but risk alienating consumers seeking diversity in advertising.
Artificial intelligencefromForbes5 months agoCouncil Post: The New CMO Playbook: Leading With AI While Keeping Marketing HumanCMOs should integrate AI while maintaining authentic brand connections.
fromDigiday11 months agoMarketingWhy The Voice is investing in a cross-platform metaverse strategyThe Voice expands into the metaverse to enhance fan engagement and leverage brand presence without the need for regional partners.