#creative-strategy

#creative-strategy

Black professionals represent 7% of the marketing and advertising workforce and 5% in leadership roles, highlighting a significant disparity despite making up nearly 14% of the U.S. population.

Creative excellence is a critical lever for brand success, blending art, design, and strategy to redefine brands in a competitive landscape.

CTV ad creatives can be expanded beyond those deployed in traditional TV advertising to deliver more relevant messages for viewers and deepen engagement.

Honestly, boredom. I've always loved working out, but I was tired of the redundancy. I kept thinking, Why can't we have a machine that gives you the full-body control of Pilates and the sweat factor of cardio? That sparked the ROWFORMER™. I didn't want to reinvent fitness-I wanted to elevate it.

We're building the future of digital, and it's incredibly personal. The most powerful experiences aren't just functional—they're designed with care for the person on the other side of the screen.