Why brand audits are so important, and how to do them wellConducting a brand audit is essential for understanding a client's brand status and guiding effective design strategies.
League of Legends developer Riot Games unveils punchy new visual identityRiot Games' new design system emphasizes player experience and adaptability across its diverse entertainment offerings.
Ad of the Day: Stella says it understands why its glassware goes missingReal consumer behavior is the focus of the ad, creating relatable content and connecting with viewers on a personal level.
Why brand audits are so important, and how to do them wellConducting a brand audit is essential for understanding a client's brand status and guiding effective design strategies.
League of Legends developer Riot Games unveils punchy new visual identityRiot Games' new design system emphasizes player experience and adaptability across its diverse entertainment offerings.
Ad of the Day: Stella says it understands why its glassware goes missingReal consumer behavior is the focus of the ad, creating relatable content and connecting with viewers on a personal level.
3 reasons your paid social ads aren't converting (and how to fix them) | MarTechSuccess in paid social media ads hinges on strong creative, precise targeting, and functional landing pages.
Product Managers Where They Shouldn't Be: Music Industry Edition | HackerNoonProduct management can significantly enhance the success of indie musicians by strategizing and coordinating their creative and promotional efforts.
Winning Hearts and Minds: The Art of Super Bowl AdvertisingEffective Super Bowl commercials combine creativity, data-driven insights, and iterative testing strategies to resonate with audiences both immediately and over time.
Creative Strategy and Cultural Agency Valerie LaunchesValerie aims to disrupt the ad industry by promoting authentic cultural strategies rather than merely performing surface-level diversity.
DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of AdsDAIVID launched an AI tool to predict the emotional impact of ads, allowing advertisers to measure effectiveness quickly and accurately.
The fan-made Doritos Super Bowl ads show us how advertising does, and doesn't, workFan-made ads can produce effective advertising messages, demonstrating that creativity can come from unexpected places.
Make 2025 the year your video creative shines | MarTechElevate your advertising creativity in 2025 by leveraging Connected TV for precise targeting and storytelling.
Winning Hearts and Minds: The Art of Super Bowl AdvertisingEffective Super Bowl commercials combine creativity, data-driven insights, and iterative testing strategies to resonate with audiences both immediately and over time.
Creative Strategy and Cultural Agency Valerie LaunchesValerie aims to disrupt the ad industry by promoting authentic cultural strategies rather than merely performing surface-level diversity.
DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of AdsDAIVID launched an AI tool to predict the emotional impact of ads, allowing advertisers to measure effectiveness quickly and accurately.
The fan-made Doritos Super Bowl ads show us how advertising does, and doesn't, workFan-made ads can produce effective advertising messages, demonstrating that creativity can come from unexpected places.
Make 2025 the year your video creative shines | MarTechElevate your advertising creativity in 2025 by leveraging Connected TV for precise targeting and storytelling.
Council Post: The New CMO Playbook: Leading With AI While Keeping Marketing HumanCMOs should integrate AI while maintaining authentic brand connections.
Marketers need to stand against bland if they want to win in 20252025 will bring transformation for brands, emphasizing the need to balance efficiency with creativity and authenticity with ethical responsibility.
Citi is Reshaping Its Marketing & Content Strategies With AIAI enhances marketing strategies but the human touch remains essential in creativity.
Council Post: The New CMO Playbook: Leading With AI While Keeping Marketing HumanCMOs should integrate AI while maintaining authentic brand connections.
Marketers need to stand against bland if they want to win in 20252025 will bring transformation for brands, emphasizing the need to balance efficiency with creativity and authenticity with ethical responsibility.
Citi is Reshaping Its Marketing & Content Strategies With AIAI enhances marketing strategies but the human touch remains essential in creativity.
Turning Rejection Into Resilience: Proof That Dreams Don't Need Permission - Women Writers, Women's BooksEmbracing the indie publishing route can lead to creative freedom and a successful rapid release strategy.
Terrance Pratt drives marketing through cultural lensTerrance Pratt emphasizes mentorship and resource sharing as vital methods for supporting brands lacking marketing guidance.
"A longer wish list could narrow down your job search"Career transitions can bring feelings of aimlessness; setting new goals is essential for growth and fulfillment in creative fields.
How 'treating culture as a serious business' netted Hopeful Monsters a Drum AwardHopeful Monsters won gold for emphasizing culture in business transformation, adapting from traditional PR to a modern dynamic agency model.
R+C Expands as Agency Brass, Hires Pierre Lipton as CCOBrass has rebranded from a production company to a creative agency, focusing on strategy and creative processes to enhance client collaboration.
How 'treating culture as a serious business' netted Hopeful Monsters a Drum AwardHopeful Monsters won gold for emphasizing culture in business transformation, adapting from traditional PR to a modern dynamic agency model.
R+C Expands as Agency Brass, Hires Pierre Lipton as CCOBrass has rebranded from a production company to a creative agency, focusing on strategy and creative processes to enhance client collaboration.
It's Like Marketing, But Made for Humans: Lessons from Oatly's EVPOatly's marketing success is rooted in prioritizing creative talent over traditional marketing methods, leading to bold and engaging strategies.
Waking Up Your Creative Strategy: For Brand, Content, and SocialA modern creative strategy is essential for brands to stand out and be memorable amidst increasing uniformity.
It's Like Marketing, But Made for Humans: Lessons from Oatly's EVPOatly's marketing success is rooted in prioritizing creative talent over traditional marketing methods, leading to bold and engaging strategies.
Waking Up Your Creative Strategy: For Brand, Content, and SocialA modern creative strategy is essential for brands to stand out and be memorable amidst increasing uniformity.
How creative execution is boosting campaign performanceDigital advertising must prioritize creative strategies alongside data-driven metrics for enhanced audience engagement.
Creatives urge marketers to resist swing toward 'conservative' post-election ad messagingMarketers may shift to more conservative messaging post-election, but risk alienating consumers seeking diversity in advertising.
How Agency of the Year Born Social made 2024 'the year of the social-first rebrand'Born Social won Agency of the Year by increasing client spend and retention while championing a social-first strategy and innovation.
Optimizing User Acquisition with Google DV360: Creative Strategies for Success | HackerNoonCreative quality significantly affects user acquisition success.Optimal campaign frequency is crucial to maximize efficiency and minimize costs.Understanding user context is vital for effective creative strategies.DV360 serves as an integrated platform encompassing diverse advertising channels.
How Kraft Heinz's new CMO Todd Kaplan is defending creativity in the age of dataKaplan prioritizes creativity and brand engagement over pure data-driven marketing, maintaining a strong brand presence in a fragmented media world.
Hyundai's New Marketing Direction | AdExchangerHyundai's restructuring of its marketing department reflects a trend of splitting traditional CMO roles to enhance creative and performance focus.
Job Vacancy: Head of Marketing // Codecks | Marketing & Communications Jobs | Berlin Startup JobsCodecks seeks a Marketing & Communications expert to enhance growth strategies for engaging game developers.
How Kraft Heinz's new CMO Todd Kaplan is defending creativity in the age of dataKaplan prioritizes creativity and brand engagement over pure data-driven marketing, maintaining a strong brand presence in a fragmented media world.
Hyundai's New Marketing Direction | AdExchangerHyundai's restructuring of its marketing department reflects a trend of splitting traditional CMO roles to enhance creative and performance focus.
Job Vacancy: Head of Marketing // Codecks | Marketing & Communications Jobs | Berlin Startup JobsCodecks seeks a Marketing & Communications expert to enhance growth strategies for engaging game developers.
Brand Impact Awards 2024: creditsThe Brand Impact Awards 2024 celebrate innovative branding strategies and the collaboration of creatives in driving market influence.
Why The Voice is investing in a cross-platform metaverse strategyThe Voice expands into the metaverse to enhance fan engagement and leverage brand presence without the need for regional partners.
Ad of the Day: Absurb Dreamies convention sees humans called Cat eat pet treatsThe unconventional and humorous approach in Dreamies' cat convention ad garnered attention by breaking away from typical pet-focused ads in the sector.
This campaign painted the UK pink to celebrate Barbie. Here's how they did itThe Barbie movie's marketing campaign aimed to break stereotypes and appeal to a broader audience, not just young girls.