"Honestly, boredom. I've always loved working out, but I was tired of the redundancy. I kept thinking, Why can't we have a machine that gives you the full-body control of Pilates and the sweat factor of cardio? That sparked the ROWFORMERâ¢. I didn't want to reinvent fitness-I wanted to elevate it."
"When I can't stop thinking about it. I test ideas by pressure-does it solve a real problem? Is there a gap in the market? If I can answer yes and stay obsessed for more than a few weeks, I know it's time to commit."
Ernest Reinhardt is an innovative entrepreneur with experience across various industries including fitness and consumer products. He co-founded HARDTFIT and invented the ROWFORMER⢠machine, aimed at improving workout efficiency. The ROWFORMER⢠blends Pilates and cardio, filling a gap in the market for dynamic workouts. Licensed globally, the brand's expansion into the U.S. in 2025/2026 marks a significant milestone. Reinhardtâs approach to innovation stems from identifying market gaps and a relentless commitment to ideas that resonate deeply with him, often born from personal experience with conventional workouts.
Read at Business Matters
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