Viomba and Nexd have formed a partnership to merge creative production with predictive attention analysis, addressing a critical need in the advertising industry. As Attention Units (AU) become central to performance metrics, this collaboration allows advertisers to assess and optimize creatives before launch using Viomba's AI-driven insights. By leveraging their predictive engine, advertisers can align campaigns with benchmarks, adjust creatives in real time based on interaction data, and shift from reactive to proactive strategies, underlining the industry's evolution towards data-driven creative planning.
It's no longer enough for a creative to look good or load fast—it has to earn and hold attention. Partnering with Viomba allows us to give our users that insight the moment the creative is being built.
The industry has spent years measuring what happens after the campaign is done. With attention as the north star, we can finally design for outcomes before a single impression is served. This partnership represents a shift from reactive to proactive creative strategy.
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