#attention-metrics

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#advertising

Do Attention Levels Drive Ad Effectiveness? Byron Sharp Says No

Attention metrics in advertising are gaining traction, but need careful evaluation.
Advertisers should focus on maximizing viewer engagement through attention scores.
Debate exists on the true value of attention metrics by experts in the field.

Forget Branding Vs. Performance - Both Are Critical, And Attention Metrics Bridge The Gap | AdExchanger

Advertising serves to generate outcomes while building awareness and brand loyalty, making branding and performance self-reinforcing goals.

Washington Eyes Adalytics Reports; Kroger Says Attention Isn't Worth The Hype | AdExchanger

Adalytics reveals potential issues as government agencies advertise on questionable platforms, raising concerns about trust and effectiveness of attention metrics.

Attention grabbers or action drivers? Heineken's ad tests uncork surprising results

Marketers need to understand the correlation between capturing attention and driving responses in advertising campaigns.

Buyers Can Now Target High-Attention Inventory In The Trade Desk | AdExchanger

Attention metrics are emerging as a key pre-bid targeting parameter, potentially replacing viewability in advertising.

Attention, please: how to shift the dial on digital media's new success metric

Measurement experts advise marketers to embrace attention metrics as a success metric in the digital realm.
Traditional measurements are becoming outdated and attention metrics offer a tangible way to redefine success in advertising.
Marketers should start testing and exploring the art and science of attention to improve digital media effectiveness.

Do Attention Levels Drive Ad Effectiveness? Byron Sharp Says No

Attention metrics in advertising are gaining traction, but need careful evaluation.
Advertisers should focus on maximizing viewer engagement through attention scores.
Debate exists on the true value of attention metrics by experts in the field.

Forget Branding Vs. Performance - Both Are Critical, And Attention Metrics Bridge The Gap | AdExchanger

Advertising serves to generate outcomes while building awareness and brand loyalty, making branding and performance self-reinforcing goals.

Washington Eyes Adalytics Reports; Kroger Says Attention Isn't Worth The Hype | AdExchanger

Adalytics reveals potential issues as government agencies advertise on questionable platforms, raising concerns about trust and effectiveness of attention metrics.

Attention grabbers or action drivers? Heineken's ad tests uncork surprising results

Marketers need to understand the correlation between capturing attention and driving responses in advertising campaigns.

Buyers Can Now Target High-Attention Inventory In The Trade Desk | AdExchanger

Attention metrics are emerging as a key pre-bid targeting parameter, potentially replacing viewability in advertising.

Attention, please: how to shift the dial on digital media's new success metric

Measurement experts advise marketers to embrace attention metrics as a success metric in the digital realm.
Traditional measurements are becoming outdated and attention metrics offer a tangible way to redefine success in advertising.
Marketers should start testing and exploring the art and science of attention to improve digital media effectiveness.
moreadvertising
#mrc

Adelaide becomes the first attention metrics firm to enter the MRC accreditation process

Accreditation from the Media Rating Council can drastically enhance a company's legitimacy and success, though the process is challenging and rigorous.

Attention metrics step forward in guidelines - as their value is questioned

The IAB and MRC are collaborating on attention metrics accreditation to establish legitimacy in marketing measurement.

Adelaide becomes the first attention metrics firm to enter the MRC accreditation process

Accreditation from the Media Rating Council can drastically enhance a company's legitimacy and success, though the process is challenging and rigorous.

Attention metrics step forward in guidelines - as their value is questioned

The IAB and MRC are collaborating on attention metrics accreditation to establish legitimacy in marketing measurement.
moremrc
#programmatic-advertising

Onetag & Adelaide Introduce Attention-Based Programmatic Media Planning & Activation

Onetag partners with Adelaide to integrate attention-based media quality measurement into their programmatic solutions.

To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics | AdExchanger

Attention metrics shift focus in digital marketing back to genuine consumer engagement.

Why More Publishers Aren't Transacting on Attention ... Yet

Marketers can leverage new sports events and platforms for wins
Attention metrics are valuable for publishers in programmatic advertising

Onetag & Adelaide Introduce Attention-Based Programmatic Media Planning & Activation

Onetag partners with Adelaide to integrate attention-based media quality measurement into their programmatic solutions.

To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics | AdExchanger

Attention metrics shift focus in digital marketing back to genuine consumer engagement.

Why More Publishers Aren't Transacting on Attention ... Yet

Marketers can leverage new sports events and platforms for wins
Attention metrics are valuable for publishers in programmatic advertising
moreprogrammatic-advertising
#media-quality

The VC POV | AdExchanger

Venture capitalists prioritize vision, product, team, and traction when considering investments in ad tech companies.

Adelaide Unveils 2024 Outcomes Guide

Adelaide releases its 2024 Outcomes Guide, showcasing success stories connecting attention metrics to advertising outcomes.
The guide includes 45 case studies across 18 verticals, demonstrating substantial gains in upper-funnel lift, lower-funnel lift, and cost savings.

The VC POV | AdExchanger

Venture capitalists prioritize vision, product, team, and traction when considering investments in ad tech companies.

Adelaide Unveils 2024 Outcomes Guide

Adelaide releases its 2024 Outcomes Guide, showcasing success stories connecting attention metrics to advertising outcomes.
The guide includes 45 case studies across 18 verticals, demonstrating substantial gains in upper-funnel lift, lower-funnel lift, and cost savings.
moremedia-quality

How Marketers Use Attention Measurement in CTV Strategies

Attention metrics from digital trading now used for CTV pricing and campaign performance evaluation.
#digital-advertising

Need to Know: The Defining Measures of Attention

Catching and keeping consumer attention is crucial in the digital advertising landscape.

Optimal Attention: New Study Highlights Metric's Key Role in Driving Brand Outcomes - ExchangeWire.com

Optimal Attention is vital in digital ad campaigns for different brand outcomes, with creative execution playing a crucial role.

Adalytics Exposes Forbes MFA Subdomain; The New York Times Embraces Attention | AdExchanger

Forbes and Media.net caught in MFA subdomain scandal.
Importance of attention metrics in validating premium publisher inventory.

Adzymic Partners with Adelaide to Elevate Attention Metrics within Adzymic Premium Exchange

Adzymic collaborates with Adelaide to integrate advanced attention metrics into APX, enhancing digital advertising effectiveness.

Need to Know: The Defining Measures of Attention

Catching and keeping consumer attention is crucial in the digital advertising landscape.

Optimal Attention: New Study Highlights Metric's Key Role in Driving Brand Outcomes - ExchangeWire.com

Optimal Attention is vital in digital ad campaigns for different brand outcomes, with creative execution playing a crucial role.

Adalytics Exposes Forbes MFA Subdomain; The New York Times Embraces Attention | AdExchanger

Forbes and Media.net caught in MFA subdomain scandal.
Importance of attention metrics in validating premium publisher inventory.

Adzymic Partners with Adelaide to Elevate Attention Metrics within Adzymic Premium Exchange

Adzymic collaborates with Adelaide to integrate advanced attention metrics into APX, enhancing digital advertising effectiveness.
moredigital-advertising

Q&A: How attention, search and recall are creating more effective video ad metrics

Attention metrics are crucial in the modern advertising landscape for creating successful campaigns and measuring ROI effectively.

Haleon Says Attention Is A Good Measure Of Media Quality, But It's Too Soon To Make It A Buying Standard | AdExchanger

Consumer health care company Haleon is using attention metrics to measure the quality of inventory bought through Amazon DSP.
Attention is proving to be a better measure of quality than proxies like viewability and leads to better campaign performance.
#advertising-effectiveness

Magellan AI & Adelaide Partner To Boost Advertising Effectiveness with Advanced Attention Measurement - Podcaster News

Magellan AI and Adelaide have partnered to provide show-level attention ratings for podcasts, giving advertisers insights into advertising effectiveness.
Adelaide uses its omnichannel AU metric, generated by a machine-learning model, to measure media quality in podcasts.
The addition of AU to Magellan AI's platform helps advertisers make smarter media investment decisions and evaluate the effectiveness of podcast advertising relative to other channels.

Magellan AI adds attention metrics with Adelaide partnership - RAIN News

Magellan AI has partnered with Adelaide to bring attention metrics into their podcast measurement suite.
Adelaide's AU metric is a benchmarking score of listener engagement and predicts placement's probability of attention and impact.

Magellan AI & Adelaide Partner To Boost Advertising Effectiveness with Advanced Attention Measurement - Podcaster News

Magellan AI and Adelaide have partnered to provide show-level attention ratings for podcasts, giving advertisers insights into advertising effectiveness.
Adelaide uses its omnichannel AU metric, generated by a machine-learning model, to measure media quality in podcasts.
The addition of AU to Magellan AI's platform helps advertisers make smarter media investment decisions and evaluate the effectiveness of podcast advertising relative to other channels.

Magellan AI adds attention metrics with Adelaide partnership - RAIN News

Magellan AI has partnered with Adelaide to bring attention metrics into their podcast measurement suite.
Adelaide's AU metric is a benchmarking score of listener engagement and predicts placement's probability of attention and impact.
moreadvertising-effectiveness

Screenvision study with Magna pushes hard on cinema's ability to deliver attention

Cinema ads deliver up to three times the attention of CTV or other digital video ads
Cinema ads are watched for an average of 29 seconds, compared to 9 seconds for TV ads

Attention, please: how to shift the dial on digital media's new success metric in 2024

Traditional measurements are becoming outdated, with attention metrics becoming a tangible way for brands to redefine success in the digital realm.
Marketers need to embrace the art and science of attention to measure and improve on digital media effectiveness.
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