#attention-metrics

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#advertising
Marketing tech
fromExchangewire
2 months ago

Adnami Releases Data-Driven White Paper: "It's all about attention"

Adnami's white paper emphasizes that attention is a superior metric for measuring advertising effectiveness compared to traditional viewability standards.
Marketing tech
fromExchangewire
3 months ago

Lumen's Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics - ExchangeWire.com

Attention metrics allow advertisers to optimize campaigns and reduce wasted spending.
The shift from viewability to attention improves understanding of actual ad viewer engagement.
Marketing tech
fromExchangewire
2 months ago

Bedrock Platform Announces Integration with Lumen

Bedrock Platform's integration with Lumen enables enhanced pre-bid targeting based on attention metrics for optimized media buying strategies.
Marketing tech
fromExchangewire
2 months ago

Lumen Research's Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising - ExchangeWire.com

Attention metrics offer significant insights for advertisers, revealing audience engagement and enhancing campaign planning.
Marketing tech
fromExchangewire
2 months ago

Adnami Releases Data-Driven White Paper: "It's all about attention"

Adnami's white paper emphasizes that attention is a superior metric for measuring advertising effectiveness compared to traditional viewability standards.
Marketing tech
fromExchangewire
3 months ago

Lumen's Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics - ExchangeWire.com

Attention metrics allow advertisers to optimize campaigns and reduce wasted spending.
The shift from viewability to attention improves understanding of actual ad viewer engagement.
Marketing tech
fromExchangewire
2 months ago

Bedrock Platform Announces Integration with Lumen

Bedrock Platform's integration with Lumen enables enhanced pre-bid targeting based on attention metrics for optimized media buying strategies.
Marketing tech
fromExchangewire
2 months ago

Lumen Research's Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising - ExchangeWire.com

Attention metrics offer significant insights for advertisers, revealing audience engagement and enhancing campaign planning.
more#advertising
fromDigiday
6 months ago

Adelaide becomes the first attention metrics firm to enter the MRC accreditation process

According to Marc Guldimann, founder and CEO of Adelaide, the seventh version of its AU attention metric, the version undergoing scrutiny from the MRC, was developed in partnership with a variety of publishers... "It is a very involved process - they're [the MRC are] very, very rigorous," said Guldimann, who hopes to have the seventh version of the AU product fully rolled out to the marketplace by Q1 2025."
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