#attention-metrics

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Marketing tech
fromDigiday
1 week ago

Nielsen enhances its cross-platform offering with attention metrics from Adelaide

Nielsen integrated Adelaide's AU attention metrics into Nielsen ONE to strengthen cross‑platform outcomes measurement and improve campaign effectiveness evaluation.
Artificial intelligence
fromThe Drum
1 month ago

A Finnish renaissance: Sanoma's CCO on winning back ad spend from big tech

Sanoma Media drives commercial growth by leveraging AI, attention metrics, and distinct advertising propositions to challenge Google and Meta while offsetting traditional media decline.
fromAdExchanger
3 months ago

Quality Over Time: The Long And Short Of Digital Ad Measurement | AdExchanger

Over the past five years, advertisers have incorporated media quality into their measurement and buying practices, leading to a market growth for quality-based programmatic solutions.
Marketing
E-Commerce
fromExchangewire
3 months ago

Viomba and Nexd to Join Forces to Advance Attention-Centric Creative Advertising

Viomba and Nexd unite to enhance advertising effectiveness by integrating predictive attention analysis into creative production.
Marketing tech
fromExchangewire
4 months ago

Overwolf Joins Adelaide's AU Ecosystem as a Premium Publisher, Alongside The New York Times & Spotify - ExchangeWire.com

Overwolf recognized as a premier gaming platform within Adelaide's AU Ecosystem, enhancing its status in attention-based advertising.
Marketing tech
fromExchangewire
4 months ago

Growth of Adnami's Sonar Underscores Industry's Focus on Attention-Driven Advertising - ExchangeWire.com

Adnami's Sonar tool more than doubled adoption in 2025, highlighting a shift towards attention-based advertising metrics.
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