#attention-metrics

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fromExchangewire
1 week ago

Australia's First Gaming Attention Benchmark Report Reveals 20x More Engagement for 5% of Budget

Gaming advertising delivers 20 times more engagement for just 5% of typical media budgets, according to Australia's first comprehensive gaming attention benchmark report released today by iion Gaming attention costs USD$1.33-2.64 (£1.01 - 2.00) per hour vs digital display/video at USD$6.20-15.50 (£4.71-11.78). Gaming ads deliver 10-22 seconds of attention vs 1-5 seconds for traditional digital. Strategic format-genre combinations drive substantial performance differences
Marketing
Marketing
fromExchangewire
2 weeks ago

Beyond Impressions: Why Attention Will Drive Media Success in 2026

Attention metrics must be prioritized to improve ad effectiveness, influence long-term outcomes, and reduce wasted media spend through higher-quality creative and strategic measurement.
#ad-tech
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Marketing tech
fromDigiday
1 month ago

Nielsen enhances its cross-platform offering with attention metrics from Adelaide

Nielsen integrated Adelaide's AU attention metrics into Nielsen ONE to strengthen cross‑platform outcomes measurement and improve campaign effectiveness evaluation.
Artificial intelligence
fromThe Drum
3 months ago

A Finnish renaissance: Sanoma's CCO on winning back ad spend from big tech

Sanoma Media drives commercial growth by leveraging AI, attention metrics, and distinct advertising propositions to challenge Google and Meta while offsetting traditional media decline.
fromAdExchanger
4 months ago

Quality Over Time: The Long And Short Of Digital Ad Measurement | AdExchanger

Over the past five years, advertisers have incorporated media quality into their measurement and buying practices, leading to a market growth for quality-based programmatic solutions.
Marketing
E-Commerce
fromExchangewire
4 months ago

Viomba and Nexd to Join Forces to Advance Attention-Centric Creative Advertising

Viomba and Nexd unite to enhance advertising effectiveness by integrating predictive attention analysis into creative production.
Marketing tech
fromExchangewire
5 months ago

Overwolf Joins Adelaide's AU Ecosystem as a Premium Publisher, Alongside The New York Times & Spotify - ExchangeWire.com

Overwolf recognized as a premier gaming platform within Adelaide's AU Ecosystem, enhancing its status in attention-based advertising.
Marketing tech
fromExchangewire
5 months ago

Growth of Adnami's Sonar Underscores Industry's Focus on Attention-Driven Advertising - ExchangeWire.com

Adnami's Sonar tool more than doubled adoption in 2025, highlighting a shift towards attention-based advertising metrics.
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