Do Attention Levels Drive Ad Effectiveness? Byron Sharp Says NoAttention metrics in advertising are gaining traction, but need careful evaluation.Advertisers should focus on maximizing viewer engagement through attention scores.Debate exists on the true value of attention metrics by experts in the field.
Forget Branding Vs. Performance - Both Are Critical, And Attention Metrics Bridge The Gap | AdExchangerAdvertising serves to generate outcomes while building awareness and brand loyalty, making branding and performance self-reinforcing goals.
Washington Eyes Adalytics Reports; Kroger Says Attention Isn't Worth The Hype | AdExchangerAdalytics reveals potential issues as government agencies advertise on questionable platforms, raising concerns about trust and effectiveness of attention metrics.
Attention grabbers or action drivers? Heineken's ad tests uncork surprising resultsMarketers need to understand the correlation between capturing attention and driving responses in advertising campaigns.
Buyers Can Now Target High-Attention Inventory In The Trade Desk | AdExchangerAttention metrics are emerging as a key pre-bid targeting parameter, potentially replacing viewability in advertising.
Brands Achieve Significant Gains in Media Quality & Performance with Adelaide's Attention Pre-Bid Segments - ExchangeWire.comMajor brands leverage Adelaide's attention-based pre-bid targeting, resulting in significant improvements in media quality and campaign outcomes.
Do Attention Levels Drive Ad Effectiveness? Byron Sharp Says NoAttention metrics in advertising are gaining traction, but need careful evaluation.Advertisers should focus on maximizing viewer engagement through attention scores.Debate exists on the true value of attention metrics by experts in the field.
Forget Branding Vs. Performance - Both Are Critical, And Attention Metrics Bridge The Gap | AdExchangerAdvertising serves to generate outcomes while building awareness and brand loyalty, making branding and performance self-reinforcing goals.
Washington Eyes Adalytics Reports; Kroger Says Attention Isn't Worth The Hype | AdExchangerAdalytics reveals potential issues as government agencies advertise on questionable platforms, raising concerns about trust and effectiveness of attention metrics.
Attention grabbers or action drivers? Heineken's ad tests uncork surprising resultsMarketers need to understand the correlation between capturing attention and driving responses in advertising campaigns.
Buyers Can Now Target High-Attention Inventory In The Trade Desk | AdExchangerAttention metrics are emerging as a key pre-bid targeting parameter, potentially replacing viewability in advertising.
Brands Achieve Significant Gains in Media Quality & Performance with Adelaide's Attention Pre-Bid Segments - ExchangeWire.comMajor brands leverage Adelaide's attention-based pre-bid targeting, resulting in significant improvements in media quality and campaign outcomes.
Adelaide becomes the first attention metrics firm to enter the MRC accreditation processAccreditation from the Media Rating Council can drastically enhance a company's legitimacy and success, though the process is challenging and rigorous.
Attention metrics step forward in guidelines - as their value is questionedThe IAB and MRC are collaborating on attention metrics accreditation to establish legitimacy in marketing measurement.
Adelaide becomes the first attention metrics firm to enter the MRC accreditation processAccreditation from the Media Rating Council can drastically enhance a company's legitimacy and success, though the process is challenging and rigorous.
Attention metrics step forward in guidelines - as their value is questionedThe IAB and MRC are collaborating on attention metrics accreditation to establish legitimacy in marketing measurement.
Onetag & Adelaide Introduce Attention-Based Programmatic Media Planning & ActivationOnetag partners with Adelaide to integrate attention-based media quality measurement into their programmatic solutions.
To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics | AdExchangerAttention metrics shift focus in digital marketing back to genuine consumer engagement.
Why More Publishers Aren't Transacting on Attention ... YetMarketers can leverage new sports events and platforms for winsAttention metrics are valuable for publishers in programmatic advertising
Onetag & Adelaide Introduce Attention-Based Programmatic Media Planning & ActivationOnetag partners with Adelaide to integrate attention-based media quality measurement into their programmatic solutions.
To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics | AdExchangerAttention metrics shift focus in digital marketing back to genuine consumer engagement.
Why More Publishers Aren't Transacting on Attention ... YetMarketers can leverage new sports events and platforms for winsAttention metrics are valuable for publishers in programmatic advertising
The VC POV | AdExchangerVenture capitalists prioritize vision, product, team, and traction when considering investments in ad tech companies.
How Marketers Use Attention Measurement in CTV StrategiesAttention metrics from digital trading now used for CTV pricing and campaign performance evaluation.
Need to Know: The Defining Measures of AttentionCatching and keeping consumer attention is crucial in the digital advertising landscape.
Optimal Attention: New Study Highlights Metric's Key Role in Driving Brand Outcomes - ExchangeWire.comOptimal Attention is vital in digital ad campaigns for different brand outcomes, with creative execution playing a crucial role.
Adalytics Exposes Forbes MFA Subdomain; The New York Times Embraces Attention | AdExchangerForbes and Media.net caught in MFA subdomain scandal.Importance of attention metrics in validating premium publisher inventory.
Adzymic Partners with Adelaide to Elevate Attention Metrics within Adzymic Premium ExchangeAdzymic collaborates with Adelaide to integrate advanced attention metrics into APX, enhancing digital advertising effectiveness.
Need to Know: The Defining Measures of AttentionCatching and keeping consumer attention is crucial in the digital advertising landscape.
Optimal Attention: New Study Highlights Metric's Key Role in Driving Brand Outcomes - ExchangeWire.comOptimal Attention is vital in digital ad campaigns for different brand outcomes, with creative execution playing a crucial role.
Adalytics Exposes Forbes MFA Subdomain; The New York Times Embraces Attention | AdExchangerForbes and Media.net caught in MFA subdomain scandal.Importance of attention metrics in validating premium publisher inventory.
Adzymic Partners with Adelaide to Elevate Attention Metrics within Adzymic Premium ExchangeAdzymic collaborates with Adelaide to integrate advanced attention metrics into APX, enhancing digital advertising effectiveness.
Q&A: How attention, search and recall are creating more effective video ad metricsAttention metrics are crucial in the modern advertising landscape for creating successful campaigns and measuring ROI effectively.
Haleon Says Attention Is A Good Measure Of Media Quality, But It's Too Soon To Make It A Buying Standard | AdExchangerConsumer health care company Haleon is using attention metrics to measure the quality of inventory bought through Amazon DSP.Attention is proving to be a better measure of quality than proxies like viewability and leads to better campaign performance.