Adelaide becomes the first attention metrics firm to enter the MRC accreditation process
Accreditation from the Media Rating Council can drastically enhance a company's legitimacy and success, though the process is challenging and rigorous.
Attention metrics step forward in guidelines - as their value is questioned
The IAB and MRC are collaborating on attention metrics accreditation to establish legitimacy in marketing measurement.
Adelaide becomes the first attention metrics firm to enter the MRC accreditation process
Accreditation from the Media Rating Council can drastically enhance a company's legitimacy and success, though the process is challenging and rigorous.
Attention metrics step forward in guidelines - as their value is questioned
The IAB and MRC are collaborating on attention metrics accreditation to establish legitimacy in marketing measurement.
Washington Eyes Adalytics Reports; Kroger Says Attention Isn't Worth The Hype | AdExchanger
Adalytics reveals potential issues as government agencies advertise on questionable platforms, raising concerns about trust and effectiveness of attention metrics.
Brands Achieve Significant Gains in Media Quality & Performance with Adelaide's Attention Pre-Bid Segments - ExchangeWire.com
Major brands leverage Adelaide's attention-based pre-bid targeting, resulting in significant improvements in media quality and campaign outcomes.
Buyers Can Now Target High-Attention Inventory In The Trade Desk | AdExchanger
Attention metrics are emerging as a key pre-bid targeting parameter, potentially replacing viewability in advertising.
Do Attention Levels Drive Ad Effectiveness? Byron Sharp Says No
Attention metrics in advertising are gaining traction, but need careful evaluation.
Advertisers should focus on maximizing viewer engagement through attention scores.
Debate exists on the true value of attention metrics by experts in the field.
Forget Branding Vs. Performance - Both Are Critical, And Attention Metrics Bridge The Gap | AdExchanger
Advertising serves to generate outcomes while building awareness and brand loyalty, making branding and performance self-reinforcing goals.
Attention firm Adelaide penetrates holding company media agencies with new tool
Attention metrics are crucial in determining advertising effectiveness.
Adelaide's Flight Control tool uses attention metrics to optimize media plans.
Washington Eyes Adalytics Reports; Kroger Says Attention Isn't Worth The Hype | AdExchanger
Adalytics reveals potential issues as government agencies advertise on questionable platforms, raising concerns about trust and effectiveness of attention metrics.
Brands Achieve Significant Gains in Media Quality & Performance with Adelaide's Attention Pre-Bid Segments - ExchangeWire.com
Major brands leverage Adelaide's attention-based pre-bid targeting, resulting in significant improvements in media quality and campaign outcomes.
Buyers Can Now Target High-Attention Inventory In The Trade Desk | AdExchanger
Attention metrics are emerging as a key pre-bid targeting parameter, potentially replacing viewability in advertising.
Do Attention Levels Drive Ad Effectiveness? Byron Sharp Says No
Attention metrics in advertising are gaining traction, but need careful evaluation.
Advertisers should focus on maximizing viewer engagement through attention scores.
Debate exists on the true value of attention metrics by experts in the field.
Forget Branding Vs. Performance - Both Are Critical, And Attention Metrics Bridge The Gap | AdExchanger
Advertising serves to generate outcomes while building awareness and brand loyalty, making branding and performance self-reinforcing goals.
Attention firm Adelaide penetrates holding company media agencies with new tool
Attention metrics are crucial in determining advertising effectiveness.
Adelaide's Flight Control tool uses attention metrics to optimize media plans.
Magellan AI & Adelaide Partner To Boost Advertising Effectiveness with Advanced Attention Measurement - Podcaster News
Magellan AI and Adelaide have partnered to provide show-level attention ratings for podcasts, giving advertisers insights into advertising effectiveness.
Adelaide uses its omnichannel AU metric, generated by a machine-learning model, to measure media quality in podcasts.
The addition of AU to Magellan AI's platform helps advertisers make smarter media investment decisions and evaluate the effectiveness of podcast advertising relative to other channels.
Magellan AI adds attention metrics with Adelaide partnership - RAIN News
Magellan AI has partnered with Adelaide to bring attention metrics into their podcast measurement suite.
Adelaide's AU metric is a benchmarking score of listener engagement and predicts placement's probability of attention and impact.
Magellan AI & Adelaide Partner To Boost Advertising Effectiveness with Advanced Attention Measurement - Podcaster News
Magellan AI and Adelaide have partnered to provide show-level attention ratings for podcasts, giving advertisers insights into advertising effectiveness.
Adelaide uses its omnichannel AU metric, generated by a machine-learning model, to measure media quality in podcasts.
The addition of AU to Magellan AI's platform helps advertisers make smarter media investment decisions and evaluate the effectiveness of podcast advertising relative to other channels.
Magellan AI adds attention metrics with Adelaide partnership - RAIN News
Magellan AI has partnered with Adelaide to bring attention metrics into their podcast measurement suite.
Adelaide's AU metric is a benchmarking score of listener engagement and predicts placement's probability of attention and impact.
Hey There: Attention Metrics Stifled By Lack Of Resources
Marketers recognize the significance of attention metrics but lack the resources and understanding to measure it.
83% of media experts think it's important for their company to have an attention strategy, and 79% report substantial improvements in revenue opportunities since implementing a strategy.
Adelaide Launches Dynamic Certification Programme to Help Media Professionals Navigate the Nuances of Attention Metrics
Adelaide has launched AU University, a free certification program aimed at expanding media professionals' knowledge of attention metrics.
The program includes five sessions covering the basics of attention, measurement methodology, case studies, programmatic environments, and the future of digital media and attention.
137 graduates from 14 countries have already completed the program, representing 77 companies spanning brands, agencies, programmatic partners, and publishers.
Hey There: Attention Metrics Stifled By Lack Of Resources
Marketers recognize the significance of attention metrics but lack the resources and understanding to measure it.
83% of media experts think it's important for their company to have an attention strategy, and 79% report substantial improvements in revenue opportunities since implementing a strategy.
Adelaide Launches Dynamic Certification Programme to Help Media Professionals Navigate the Nuances of Attention Metrics
Adelaide has launched AU University, a free certification program aimed at expanding media professionals' knowledge of attention metrics.
The program includes five sessions covering the basics of attention, measurement methodology, case studies, programmatic environments, and the future of digital media and attention.
137 graduates from 14 countries have already completed the program, representing 77 companies spanning brands, agencies, programmatic partners, and publishers.