Adnami Releases Data-Driven White Paper: "It's all about attention"Adnami's white paper emphasizes that attention is a superior metric for measuring advertising effectiveness compared to traditional viewability standards.
Lumen's Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics - ExchangeWire.comAttention metrics allow advertisers to optimize campaigns and reduce wasted spending.The shift from viewability to attention improves understanding of actual ad viewer engagement.
Bedrock Platform Announces Integration with LumenBedrock Platform's integration with Lumen enables enhanced pre-bid targeting based on attention metrics for optimized media buying strategies.
Lumen Research's Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising - ExchangeWire.comAttention metrics offer significant insights for advertisers, revealing audience engagement and enhancing campaign planning.
Do Attention Levels Drive Ad Effectiveness? Byron Sharp Says NoAttention metrics in advertising are gaining traction, but need careful evaluation.Advertisers should focus on maximizing viewer engagement through attention scores.Debate exists on the true value of attention metrics by experts in the field.
Forget Branding Vs. Performance - Both Are Critical, And Attention Metrics Bridge The Gap | AdExchangerAdvertising serves to generate outcomes while building awareness and brand loyalty, making branding and performance self-reinforcing goals.
Adnami Releases Data-Driven White Paper: "It's all about attention"Adnami's white paper emphasizes that attention is a superior metric for measuring advertising effectiveness compared to traditional viewability standards.
Lumen's Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics - ExchangeWire.comAttention metrics allow advertisers to optimize campaigns and reduce wasted spending.The shift from viewability to attention improves understanding of actual ad viewer engagement.
Bedrock Platform Announces Integration with LumenBedrock Platform's integration with Lumen enables enhanced pre-bid targeting based on attention metrics for optimized media buying strategies.
Lumen Research's Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising - ExchangeWire.comAttention metrics offer significant insights for advertisers, revealing audience engagement and enhancing campaign planning.
Do Attention Levels Drive Ad Effectiveness? Byron Sharp Says NoAttention metrics in advertising are gaining traction, but need careful evaluation.Advertisers should focus on maximizing viewer engagement through attention scores.Debate exists on the true value of attention metrics by experts in the field.
Forget Branding Vs. Performance - Both Are Critical, And Attention Metrics Bridge The Gap | AdExchangerAdvertising serves to generate outcomes while building awareness and brand loyalty, making branding and performance self-reinforcing goals.
Is Attention the measurement 'silver bullet'?Attention metrics may become essential for advertising measurement.They provide a deeper understanding than traditional metrics.Studies show attention metrics correlate strongly with advertising effectiveness.
Adelaide becomes the first attention metrics firm to enter the MRC accreditation processAccreditation from the Media Rating Council can drastically enhance a company's legitimacy and success, though the process is challenging and rigorous.
Attention metrics step forward in guidelines - as their value is questionedThe IAB and MRC are collaborating on attention metrics accreditation to establish legitimacy in marketing measurement.
Adelaide becomes the first attention metrics firm to enter the MRC accreditation processAccreditation from the Media Rating Council can drastically enhance a company's legitimacy and success, though the process is challenging and rigorous.
Attention metrics step forward in guidelines - as their value is questionedThe IAB and MRC are collaborating on attention metrics accreditation to establish legitimacy in marketing measurement.
Onetag & Adelaide Introduce Attention-Based Programmatic Media Planning & ActivationOnetag partners with Adelaide to integrate attention-based media quality measurement into their programmatic solutions.
To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics | AdExchangerAttention metrics shift focus in digital marketing back to genuine consumer engagement.
Onetag & Adelaide Introduce Attention-Based Programmatic Media Planning & ActivationOnetag partners with Adelaide to integrate attention-based media quality measurement into their programmatic solutions.
To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics | AdExchangerAttention metrics shift focus in digital marketing back to genuine consumer engagement.
The VC POV | AdExchangerVenture capitalists prioritize vision, product, team, and traction when considering investments in ad tech companies.
How Marketers Use Attention Measurement in CTV StrategiesAttention metrics from digital trading now used for CTV pricing and campaign performance evaluation.
Need to Know: The Defining Measures of AttentionCatching and keeping consumer attention is crucial in the digital advertising landscape.
Optimal Attention: New Study Highlights Metric's Key Role in Driving Brand Outcomes - ExchangeWire.comOptimal Attention is vital in digital ad campaigns for different brand outcomes, with creative execution playing a crucial role.
Adzymic Partners with Adelaide to Elevate Attention Metrics within Adzymic Premium ExchangeAdzymic collaborates with Adelaide to integrate advanced attention metrics into APX, enhancing digital advertising effectiveness.
Need to Know: The Defining Measures of AttentionCatching and keeping consumer attention is crucial in the digital advertising landscape.
Optimal Attention: New Study Highlights Metric's Key Role in Driving Brand Outcomes - ExchangeWire.comOptimal Attention is vital in digital ad campaigns for different brand outcomes, with creative execution playing a crucial role.
Adzymic Partners with Adelaide to Elevate Attention Metrics within Adzymic Premium ExchangeAdzymic collaborates with Adelaide to integrate advanced attention metrics into APX, enhancing digital advertising effectiveness.
Q&A: How attention, search and recall are creating more effective video ad metricsAttention metrics are crucial in the modern advertising landscape for creating successful campaigns and measuring ROI effectively.