#attention-metrics

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fromMashable India
1 week ago

Snapchat Study Finds Attention Is Digital Advertising's New Currency

Attention metrics can dramatically influence brand perception and recall among Gen Z audiences.
fromAdExchanger
1 month ago

Quality Over Time: The Long And Short Of Digital Ad Measurement | AdExchanger

Over the past five years, advertisers have incorporated media quality into their measurement and buying practices, leading to a market growth for quality-based programmatic solutions.
Marketing
E-Commerce
fromExchangewire
1 month ago

Viomba and Nexd to Join Forces to Advance Attention-Centric Creative Advertising

Viomba and Nexd unite to enhance advertising effectiveness by integrating predictive attention analysis into creative production.
fromExchangewire
2 months ago

Stevie Antonioni appointed as Managing Director UK at Adnami

Adnami appoints Stevie Antonioni as UK managing director to enhance growth strategy and attention-led advertising.
Marketing tech
fromExchangewire
2 months ago

Overwolf Joins Adelaide's AU Ecosystem as a Premium Publisher, Alongside The New York Times & Spotify - ExchangeWire.com

Overwolf recognized as a premier gaming platform within Adelaide's AU Ecosystem, enhancing its status in attention-based advertising.
Marketing tech
fromExchangewire
2 months ago

Growth of Adnami's Sonar Underscores Industry's Focus on Attention-Driven Advertising - ExchangeWire.com

Adnami's Sonar tool more than doubled adoption in 2025, highlighting a shift towards attention-based advertising metrics.
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