#data-driven

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#marketing #leadership #advertising #product-design #customer-insight #personalization #product-management
fromFast Company
4 days ago

Sometimes shoppers don't know what they really want. Here's how SharkNinja deals with that problem

Some innovative products are designed to solve a specific pain point for consumers, while others will address a problem they don't even realize they have. Take soggy sandwiches, for example. A focus group wouldn't necessarily highlight the need for a cooler that keeps sandwiches from getting soggy-but once the problem was identified, it helped inform the design of Ninja's line of FrostVault coolers, according to Michelle Crossan-Matos, the chief growth officer of SharkNinja.
Growth hacking
Productivity
fromLogRocket Blog
1 month ago

We asked 200 PMs: Is product management an art or a science? - LogRocket Blog

Product management combines data-driven scientific methods and structured frameworks with creative intuition, storytelling, and empathy, placing most practitioners between art and science.
#advertising
fromExchangewire
2 months ago
E-Commerce

Viomba and Nexd to Join Forces to Advance Attention-Centric Creative Advertising

Viomba and Nexd unite to enhance advertising effectiveness by integrating predictive attention analysis into creative production.
fromCreative Boom
4 months ago
Artificial intelligence

AI is coming for advertising... but is it coming for us?

Data-driven algorithms are taking precedence over human creativity in advertising, fundamentally altering the creative process.
more#advertising
Marketing tech
fromBusiness Matters
3 months ago

Leading with Data and Creativity: An Interview with Melissa Sanasie

Melissa Sanasie exemplifies the blend of creativity and data-driven marketing, inspiring the next generation of marketing leaders.
Data science
fromeLearning Industry
3 months ago

Data-Driven L&D: Building Real-Time Learning Analytics Dashboards With No-Code

No-code analytics dashboards enhance Learning and Development (L&D) by providing real-time, actionable insights to improve training outcomes.
Marketing tech
fromThe Drum
4 months ago

Martech for Drummies: what marketers need to know

Martech spend is booming, but complexity is growing.
Avoid the Frankenstack: integration and simplicity matter more than shiny tools.
CRM, creative and commerce are converging fast.
Measurement is evolving - and marketers must evolve with it.
The best stacks aren't the biggest, they're the smartest.
Growth hacking
fromHackernoon
1 year ago

Meet mParticle: HackerNoon Company of the Week | HackerNoon

mParticle empowers brands to unify customer data, enhancing personalized marketing while ensuring privacy compliance.
Data science
fromEntrepreneur
5 months ago

Lead with Insight Using These 5 Success Strategies | Entrepreneur

Organizations struggle with becoming data-driven primarily due to cultural challenges rather than technological ones.
Establishing clear strategic goals is essential before adopting advanced analytics and AI.
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