"Philip unpacks how fear of better options (FOBO) shapes customer behavior, why no one truly "owns" the customer journey and how generative AI is changing the meaning of intelligence inside organizations. Together, we explore what it takes to rebuild a playbook that actually helps people buy. This conversation dismantles the illusion of perfect data and exposes why "being data-driven" so often means pretending to be."
"12:00: AI's Double-Edged Sword - Machine learning's untapped potential vs. generative AI's hallucinations, blind spots and the danger of "average" insights. 18:00: Personalization Limits - Why 1-to-1 marketing still fails, even for Netflix and Amazon. 24:00: Metrics That Lie - Open rates, attribution models and other vanity KPIs that marketers cling to. 27:30: New Rules - Why smaller qualitative insights often beat massive data sets and how to find meaning on the edges. 31:00: When Data Meets Creativ"
Organizations often mistake data accumulation for insight and treat dashboards as commands, producing low adoption and inaction. Fear of Better Options (FOBO) creates decision paralysis that reduces conversions and requires emotional reassurance as much as technical fixes. No single team truly owns the customer journey, and silos undermine accountability and coherent buyer experiences. Generative AI adds hallucinations, blind spots, and average-based recommendations while traditional machine learning remains underleveraged. 1-to-1 personalization often fails at scale. Vanity metrics like open rates and flawed attribution models mislead teams. Smaller qualitative signals and treating data as informed opinion create more actionable, human-centered playbooks.
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