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fromPsychology Today
4 days ago

From FOMO to FOFO: The Expanding Alphabet of Fears

Lately, I have been feeling a little FOBO. With the rise of AI, I worry about my contribution to the field. My FOBO stems from another FOBO: If my clients and my editor start opting for better, faster, and cheaper options, what happens to me? I can feel my FOBLO rising. Given my FOPO, my FOMU will probably trigger FODA. I won't change, I won't adapt, I won't do anything, leaving me with full-blown FOBA in a world that has already moved on.
Psychology
Marketing tech
fromMarTech
1 week ago

How to (re)build a playbook that helps people buy | MarTech

Being data-driven is often a pretense; treat data as informed opinion, address FOBO and ownership gaps, and prioritize human-centered, actionable insights over vanity metrics.
Marketing tech
fromMarTech
6 months ago

Overcoming fear of better options in martech decisions | MarTech

Understanding FOBO in decision-making can impact martech success.
Effective evaluation and procurement strategies can counter decision paralysis caused by FOBO.
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