#marketing-analytics

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Social Media Explorer
4 weeks ago
Marketing

Navigating the Ever-Evolving Landscape of Digital Marketing: Trends and Strategies for Effective Data Utilization - Social Media Explorer

Marketers face challenges in data privacy, third-party cookie deprecation, and regulations, necessitating a shift in analytics strategies. [ more ]
AdExchanger
1 month ago
Marketing

MMM Is Back, And Now It's Accessible For Mid-Tier Marketers | AdExchanger

The resurgence of media mix modeling (MMM) due to the disappearance of third-party cookies and advancements in data science. [ more ]
Shopify
1 month ago
Marketing

Marketing Analytics 101: How To Measure Your Campaigns - Shopify

Marketing analytics provides insights to maximize sales
Tracking specific marketing activities helps in making better decisions for future campaigns [ more ]
Forbes
2 months ago
Marketing

Unpacking Google's Meridian Announcement

MMM tools measure marketing impact on KPIs and forecast revenue.
Google Meridian emphasizes privacy, transparency, and common MMM techniques. [ more ]
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