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Marketing
fromAcast
1 week ago

Timeless Marketing Principles in the AI Era: A Conversation with Meta's CMO, Alex Schultz | Marketing Vanguard

Incrementality measurement and enduring marketing principles drive digital marketing success while AI augments roles and teams adapt across evolving technologies.
fromAxios
2 weeks ago

Exclusive: Northbeam's new model shows value of video views

You view something on an Instagram Reel or a Snapchat post and you go to a website and then purchase. That doesn't have to happen that day.
Marketing tech
Marketing
fromThe Drum
3 weeks ago

Are you in the '15%' club?

Top-performing brands drive roughly 15% of total business impact by optimizing channel mix, investing in creative, and taking a long-term test-and-learn approach.
fromSocial Media Today
4 weeks ago

LinkedIn Launches Company Intelligence API

Advertisers working with one of LinkedIn's certified B2B Attribution and Analytics partners now better measure campaign impact with insights from Company Intelligence API. Aggregated company-level engagement data from LinkedIn, like paid and organic impressions or clicks, can now be viewed directly within existing reports and dashboards alongside additional campaign insights, with no extra setup required. Partners ingest this data and combine it with CRM outcomes and other channels to deliver attributed metrics, like pipeline impact and ROI.
Marketing tech
Marketing tech
fromMarketing Dive
1 month ago

Circana acquires Nielsen MMM to grow measurement capabilities

Circana acquired Nielsen's MMM business, integrating it with NCSolutions to expand global marketing analytics and provide an end-to-end media measurement platform.
fromDigiday
2 months ago

CMOs look for better measurement to justify sports sponsorship spending

76% of U.S. consumer marketers who invested in a sports sponsorship in 2024 struggle to calculate the return on that investment (ROI), according to Forrester.
E-Commerce
fromDigiday
2 months ago

Google is slowly opening its black box - but marketers aren't so convinced

Google's slow updates to Performance Max allows advertisers to see channel-level breakdowns across various platforms, but without the ability to act on the data.
E-Commerce
Marketing tech
fromMarTech
5 months ago

Amplitude brings marketing and product teams together in one platform | MarTech

Amplitude launched analytics features for marketing teams to unify data and drive conversions.
The integration of marketing and product teams is crucial in optimizing customer experience.
fromMarTech
5 months ago

How does conversion lift testing work, and which ad platforms offer it? | MarTech

"Conversion lift testing helps determine how many conversions can be attributed directly to a specific marketing campaign or channel, rather than other factors."
Marketing tech
Marketing tech
fromSearch Engine Roundtable
5 months ago

Google Analytics Makes Updates To Campaign Data Quality & Attribution Reporting (Data not available)

Google Analytics has updated its attribution reporting to enhance data quality and minimize misattribution issues.
A new label '(data not available)' will identify missing data in reports.
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